{"product_id":"forbes-greatest-business-stories-of-all-time-paperback-softback-9780471196532","title":"Forbes Greatest Business Stories of All Time (Paperback \/ softback) 9780471196532","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eForbes Greatest Business Stories of All Time\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003e (Author), Daniel Gross (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471196532, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 3 September 1997\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages\u003cbr\u003e22.9 x 15.5 x 3 cm, 0.408 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eJetzt neu als Broschurausgabe präsentiert dieses Buch die 20 beispielhaften Geschichten unternehmerischen Erfolges, die jeder gebildete Geschäftsmann einfach lesen muß. Unbändiger Ehrgeiz, geniale Führungsgröße, Geschäftemacherei und harte Arbeit - das sind die Zutaten für geschäftlichen Erfolg. Harvard-Journalist Dan Gross beschreibt mit jeder einzelnen Geschichte nicht nur die jeweilige Unternehmerpersönlichkeit, sondern auch die dahinterstehende Gesellschaft, und zwar spannend und dramatisch, gespickt mit Weisheiten und geheimen Erfolgsrezepten. (10\/97)\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments v\u003c\/p\u003e \u003cp\u003eForeword by Timothy C. Forbes 1\u003c\/p\u003e \u003cp\u003eRobert Morris: America's First Financier 4\u003c\/p\u003e \u003cp\u003eCyrus McCormick's Reaper and the Industrialization of Farming 22\u003c\/p\u003e \u003cp\u003eJohn D. Rockefeller and the Modern Corporation 40\u003c\/p\u003e \u003cp\u003eJ. P. Morgan Saves the Country 58\u003c\/p\u003e \u003cp\u003eHenry Ford and the Model T 74\u003c\/p\u003e \u003cp\u003eCharles Merrill and the Democratization of Stock Ownership 90\u003c\/p\u003e \u003cp\u003eDavid Sarnoff, RCA, and the Rise of Broadcasting 106\u003c\/p\u003e \u003cp\u003eWalt Disney and his Family-Entertainment Empire 122\u003c\/p\u003e \u003cp\u003eJohn H. Johnson: Finding the Black Consumer 142\u003c\/p\u003e \u003cp\u003eDavid Ogilvy and the Creation of Modern Advertising 158\u003c\/p\u003e \u003cp\u003eRay Kroc, McDonald's, and the Fast-Food Industry 176\u003c\/p\u003e \u003cp\u003eBetting the Company: Joseph Wilson and the Xerox 914 194\u003c\/p\u003e \u003cp\u003eAmerican Express and the Charge Card 212\u003c\/p\u003e \u003cp\u003eMary Kay Ash and her Corporate Culture for Women 232\u003c\/p\u003e \u003cp\u003eIntel's Microprocessor and the Computer Revolution 246\u003c\/p\u003e \u003cp\u003eSam Walton, Wal-Mart, and the Discounting of America 266\u003c\/p\u003e \u003cp\u003eWilliam McGowan and MCI: A New World of Telecommunications 284\u003c\/p\u003e \u003cp\u003eThe Turnaround at Harley-Davidson 298\u003c\/p\u003e \u003cp\u003eKohlberg Kravis Roberts \u0026amp; Co. and the Leveraged Buyout 314\u003c\/p\u003e \u003cp\u003eWilliam Gates and the Dominance of Microsoft 334\u003c\/p\u003e \u003cp\u003eNotes on Sources 352\u003c\/p\u003e \u003cp\u003eIndex 358\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52453593448728,"sku":"9780471196532","price":16.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471196532.jpg?v=1785287345","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/forbes-greatest-business-stories-of-all-time-paperback-softback-9780471196532","provider":"Freshly Printed Books","version":"1.0","type":"link"}