{"product_id":"food-styling-and-photography-for-dummies-paperback-softback-9781118097199","title":"Food Styling and Photography For Dummies (Paperback \/ softback) 9781118097199","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eFood Styling and Photography For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eAlison Parks-Whitfield (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118097199, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 23 March 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages\u003cbr\u003e23.1 x 18.8 x 2.3 cm, 0.771 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eDiscover how to style and photograph food like the pros\u003c\/b\u003e  \u003cp\u003eWhether you're taking shots for a foodie blog, advertisements, packaging, menus, or cookbooks, \u003ci\u003eFood Styling \u0026amp; Photography For Dummies\u003c\/i\u003e shows you how to take the next step in your passion for food and photography. This attractive, informative, and fun guide to the fundamentals of food styling provides information on the tools and techniques used by some of the most successful industry professionals.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFood Styling \u0026amp; Photography For Dummies\u003c\/i\u003e provides you with the fundamentals of food styling and gives you the inside scoop on the tools and techniques used by some of the most successful industry professionals.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows you how to translate taste, aroma, and appeal through color, texture, and portion\u003c\/li\u003e \u003cli\u003eIncludes techniques such as extreme close-ups, selective focus, and unique angles to create dramatic effect\u003c\/li\u003e \u003cli\u003eDetailed coverage on lighting and composition\u003c\/li\u003e \u003cli\u003eTips for choosing the proper equipment and mastering the use of camera settings, lenses, and post-production software\u003c\/li\u003e \u003cli\u003eAdvice for creating a professional personality and getting your food photography business off the ground\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're an amateur or professional food photographer, \u003ci\u003eFood Styling \u0026amp; Photography For Dummies\u003c\/i\u003e is a fun and informative guide to photographing and arranging culinary subject matter.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Introducing Food Styling and Photography 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Exploring Food Photography 9\u003c\/p\u003e \u003cp\u003eChapter 2: Photography Know-How and Equipment 25\u003c\/p\u003e \u003cp\u003eChapter 3: Your Stylist Toolkit 41\u003c\/p\u003e \u003cp\u003eChapter 4: Dealing with Employers, Personnel, and Sets 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: It’s All in the Presentation (Styling) 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: Preparing for an Off-Site Photo Shoot 87\u003c\/p\u003e \u003cp\u003eChapter 6: Getting the Yummy to Translate on Film 99\u003c\/p\u003e \u003cp\u003eChapter 7: The Ice Cream Is Melting! Problem Solving for Tricky Foods 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Shooting the Food: Techniques with the Camera 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: Composition Basics 143\u003c\/p\u003e \u003cp\u003eChapter 9: Lighting, Lighting, Lighting 161\u003c\/p\u003e \u003cp\u003eChapter 10: Working with Tilts and Angles 181\u003c\/p\u003e \u003cp\u003eChapter 11: Exploring Focus 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: And for Dessert: Managing Your Photos and More 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12: Post-Processing 213\u003c\/p\u003e \u003cp\u003eChapter 13: Editing and Saving Your Photos 225\u003c\/p\u003e \u003cp\u003eChapter 14: Making Your Photos Available in Print and Online 239\u003c\/p\u003e \u003cp\u003eChapter 15: Starting Your Food Styling and Photography Business 253\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 16: Ten Tips for Growing Your Business 271\u003c\/p\u003e \u003cp\u003eChapter 17: Ten Indispensable Items for a Food Shoot 281\u003c\/p\u003e \u003cp\u003eChapter 18: Ten Awesome Garnishes for Food Images 289\u003c\/p\u003e \u003cp\u003eIndex 299\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Photography \u0026amp; photographs [\u003ca title=\"See our other books on Photography \u0026amp; photographs\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Photography%20\u0026amp;%20photographs%20%5BAJ%5D%22\"\u003eAJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52417751777560,"sku":"9781118097199","price":19.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118097199.jpg?v=1784506646","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/food-styling-and-photography-for-dummies-paperback-softback-9781118097199","provider":"Freshly Printed Books","version":"1.0","type":"link"}