{"product_id":"flux-what-marketing-managers-need-to-navigate-the-new-environment-hardback-9781442644038","title":"Flux; What Marketing Managers Need to Navigate the New Environment (Hardback) 9781442644038","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eFlux\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eWhat Marketing Managers Need to Navigate the New Environment\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid Soberman (Author), Dilip Soman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781442644038\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 5 December 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e344 pages\u003cbr\u003e23.8 x 16 x 2.9 cm, 0.66 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e‘This excellent work draws on the expertise of 15 academic and business thought leaders, who offer a treasure chest of ideas on how to manage the marketing effort in an ever changing world… Highly recommended. Students at all levels, researchers, practitioners, general readers.’\u003c\/p\u003e - N.A Govoni (CHOICE Magazine; vol 50:11:2013)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eThe past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. Clearly, ‘business as usual’ is not an option for marketing managers who want their firms to stay in the game.\u003c\/p\u003e \u003cp\u003eTo help managers adapt to the rapidly changing business environment, \u003cem\u003eFlux\u003c\/em\u003e offers a collection of the very best thinking on key areas of marketing activity and decision-making. Each chapter is written by a leading expert in a specific ‘new’ marketing subject area, from managing brands to dealing with new media, and addresses substantive challenges in that area while providing steps for taking action. The book’s integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eFOREWORD\u003c\/p\u003e \u003cp\u003eINTRODUCTION: \u003cspan style='\"text-transform:uppercase;\"'\u003eThe Evolving Role of the Marketing Manager\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePART 1: The Changing Landscape\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: \u003cspan style='\"text-transform:uppercase;\"'\u003eTHE CHALLENGE OF TODAY’S MARKETING ENVIRONMENT\u003c\/span\u003e\u003cbr\u003e  David Soberman\u003c\/p\u003e \u003cp\u003eChapter 2: \u003cspan style='\"text-transform:uppercase;\"'\u003eLOSING CONTROL AND LOVING IT\u003c\/span\u003e\u003cbr\u003e  David Dunne\u003c\/p\u003e \u003cp\u003eChapter 3: \u003cspan style='\"text-transform:uppercase;\"'\u003eBRAND EXTENSION STRATEGY: AN INTEGRATIVE FRAMEWORK\u003c\/span\u003e\u003cbr\u003e  Sridhar Moorthy\u003c\/p\u003e \u003cp\u003eChapter 4: \u003cspan style='\"text-transform:uppercase;\"'\u003eWHAT MAKES THE INTERNET DIFFERENT?\u003c\/span\u003e\u003cbr\u003e  Avi Goldfarb\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePART 2: Understanding to Engage: Key Lessons from the Latest in the Psychology and Economics of Consumer Behavior\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: \u003cspan style='\"text-transform:uppercase;\"'\u003eMEMORY, PERSUASION AND DECISION MAKING\u003c\/span\u003e\u003cbr\u003e  Andrew Mitchell\u003c\/p\u003e \u003cp\u003eChapter 6: \u003cspan style='\"text-transform:uppercase;\"'\u003eHEDONOMICS: WHY PEOPLE DO NOT BUY WHAT THEY ENJOY THE MOST\u003c\/span\u003e\u003cbr\u003e  Claire Tsai\u003c\/p\u003e \u003cp\u003eChapter 7: \u003cspan style='\"text-transform:uppercase;\"'\u003eMARKETING MANAGEMENT WHEN FACING FORWARD-LOOKING CONSUMERS\u003c\/span\u003e\u003cbr\u003e  Andrew Ching\u003c\/p\u003e \u003cp\u003eChapter 8: \u003cspan style='\"text-transform:uppercase;\"'\u003eSTRATEGIC FORWARD-LOOKING MARKETING MANAGEMENT\u003c\/span\u003e\u003cbr\u003e  Ron Borkovsky\u003c\/p\u003e \u003cp\u003eChapter 9: \u003cspan style='\"text-transform:uppercase;\"'\u003eJust Imagine: The Role of Visualization in NEW PRODUCT EVALUATION\u003c\/span\u003e\u003cbr\u003e  Min Zhao\u003c\/p\u003e \u003cp\u003eChapter 10: \u003cspan style='\"text-transform:uppercase;\"'\u003eTHE ROLE OF MORALITY IN CONSUMER DECISIONS\u003c\/span\u003e\u003cbr\u003e  Nina Mazar\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePART 3: Marketing Management to Engage\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: \u003cspan style='\"text-transform:uppercase;\"'\u003eMANAGE CUSTOMER VALUE THROUGH INCENTIVES\u003c\/span\u003e\u003cbr\u003e  Mengze Shi\u003c\/p\u003e \u003cp\u003eChapter 12: \u003cspan style='\"text-transform:uppercase;\"'\u003eHANG ON: THE PSYCHOLOGY OF TIME AND IMPLICATIONS FOR DESIGNING QUEUES\u003c\/span\u003e\u003cbr\u003e  Dilip Soman\u003c\/p\u003e \u003cp\u003eChapter 13: \u003cspan style='\"text-transform:uppercase;\"'\u003eBrands as HUMANS: RELATIONSHIP NORMS AND ANTHROPOMORPHISM\u003c\/span\u003e\u003cbr\u003e  Pankaj Aggarwal\u003c\/p\u003e \u003cp\u003eChapter 14: \u003cspan style='\"text-transform:uppercase;\"'\u003eTHE Psychology of Giving: Small Interventions That Make a DIFFERENCE\u003c\/span\u003e\u003cbr\u003e  Aparna Labroo\u003c\/p\u003e \u003cp\u003eChapter 15: \u003cspan style='\"text-transform:uppercase;\"'\u003eMANAGING BRANDS BY LEVERAGING ACADEMIC RESEARCH\u003c\/span\u003e\u003cbr\u003e  Delaine Hampton\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Rotman-UTP Publishing","offers":[{"title":"Brand New","offer_id":52681224388888,"sku":"9781442644038","price":25.39,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/flux-what-marketing-managers-need-to-navigate-the-new-environment-hardback-9781442644038","provider":"Freshly Printed Books","version":"1.0","type":"link"}