{"product_id":"fighting-for-the-future-of-food-activists-versus-agribusiness-in-the-struggle-over-biotechnology-paperback-softback-9780816647620","title":"Fighting for the Future of Food; Activists Versus Agribusiness in the Struggle Over Biotechnology (Paperback \/ softback) 9780816647620","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eFighting for the Future of Food\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eActivists Versus Agribusiness in the Struggle Over Biotechnology\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRachel Schurman (Author), William A. Munro (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780816647620\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 5 August 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e280 pages\u003cbr\u003e21.6 x 14 x 2 cm, 0.666 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\u003cp\u003e\"Rachel Schurman and William A. Munro take a fresh and carefully balanced look at the social movement spawned by this technology. Anyone who wants to understand why groups across the globe oppose genetically modified foods will find this book revelatory.\" -Marion Nestle, author of \u003ci\u003eFood Politics \u003c\/i\u003eand \u003ci\u003eSafe Food\u003c\/i\u003e\u003c\/p\u003e\u003c\/div\u003e \u003cdiv\u003e\u003cp\u003e\"\u003ci\u003eFighting for the Future of Food \u003c\/i\u003eprovides a new and compelling account of the contemporary struggles over agricultural biotechnology. This superb depiction of the cultural and social lifeworlds of both the agro-industries and of the activists, simultaneously reveals the hubris and market ambition of agro-genetic engineering and of the formation of an oppositional ideology.  A brave and unflinching account of the world of contemporary agribusiness and its opponents.\" -Michael Watts, University of California, Berkeley\u003c\/p\u003e\u003c\/div\u003e \u003cdiv\u003e\n\u003cp\u003e\"Compelling and eminently readable account.\" -\u003ci\u003eGlobal Environmental Politics\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\"This volume provides an excellent account of many of the complex twists and turns of the GMO debates in the United States, Europe, and Africa over the last thirty years.\" -\u003ci\u003eContemporary Sociology\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\"With Fighting for the Future of Food, Schurman and Munro deliver an empirically and theoretically revealing, politically dedicated and very readable account of one of the biggest protest movements of today.\" -\u003ci\u003eSocial Movement Studies\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\"All scholars will admire the breathtaking methodology of the book, a fine example of conjunctural analysiswoven together by a coherent argument and clear architecture. . . . It must be read.\" -\u003ci\u003eEconomic Geography\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003eWhen scientists working in the agricultural biotechnology industry first altered the genetic material of one organism by introducing genes from an entirely different organism, the reaction was generally enthusiastic. To many, these genetically modified organisms (GMOs) promised to solve the challenges faced by farmers and to relieve world hunger. Yet within a decade, this \"gene revolution\" had abruptly stalled. Widespread protests against the potential dangers of \"Frankenfoods\" and the patenting of seed supplies in the developing world forced the industry to change course. As a result, in the late 1990s, some of the world's largest firms reduced their investment in the agricultural sector, narrowed their focus to a few select crops, or sold off their agricultural divisions altogether.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e\u003ci\u003eFighting for the Future of Food\u003c\/i\u003e tells the story of how a small group of social activists, working together across tables, continents, and the Internet, took on the biotech industry and achieved stunning success. Rachel Schurman and William A. Munro detail how the anti-biotech movement managed to alter public perceptions about GMOs and close markets to such products. Drawing strength from an alternative worldview that sustained its members' sense of urgency and commitment, the anti-GMO movement exploited political opportunities created by the organization and culture of the biotechnology industry itself.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e\u003ci\u003eFighting for the Future of Food\u003c\/i\u003e ultimately addresses society's understanding and trust (or mistrust) of technological innovation and the complexities of the global agricultural system that provides our food.\u003c\/div\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003eContents\u003cbr\u003e Introduction: The Contending Worlds of Biotechnology\u003cbr\u003e 1. Precursors to Protest\u003cbr\u003e 2. Creating an Industry Actor\u003cbr\u003e 3. Forging a Global Movement\u003cbr\u003e 4. The Struggle over Biotechnology in Western Europe\u003cbr\u003e 5. Creating Controversy in the United States\u003cbr\u003e 6. Biotech Battles and Agricultural Development in Africa\u003cbr\u003e Conclusion: A Different Future for Biotechnology?\u003cbr\u003e Acknowledgments\u003cbr\u003e Appendix: Data Sources\u003cbr\u003e Notes\u003cbr\u003e Bibliography\u003cbr\u003e Index\u003c\/div\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Univ Of Minnesota Press","offers":[{"title":"Brand New","offer_id":52570069139736,"sku":"9780816647620","price":17.49,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/fighting-for-the-future-of-food-activists-versus-agribusiness-in-the-struggle-over-biotechnology-paperback-softback-9780816647620","provider":"Freshly Printed Books","version":"1.0","type":"link"}