{"product_id":"feminine-capital-unlocking-the-power-of-women-entrepreneurs-hardback-9780804783781","title":"Feminine Capital; Unlocking the Power of Women Entrepreneurs (Hardback) 9780804783781","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eFeminine Capital\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eUnlocking the Power of Women Entrepreneurs\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBarbara Orser (Author), Catherine Elliott (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780804783781\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 25 March 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages, 32 tables, 8 figures\u003cbr\u003e25.4 x 17.8 x 2 cm, 0.703 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Coauthors Orser and Elliott utilize four decades of research to examine the key ingredients that are necessary for women business owners to successfully compete in the marketplace. They also look at the hurdles women have to overcome to change people's perceptions and obtain the resources they need . . . Highly recommended.\"—P. G. Kishel, \u003ci\u003eCHOICE\u003c\/i\u003e \"\u003ci\u003eFeminine Capital\u003c\/i\u003e is an essential read for anyone who wants to grow a business or a national economy. It explains why and how we must work together to unleash the full potential of women entrepreneurs as economic engines for sustainable and inclusive prosperity.\"—Elizabeth A. Vazquez,CEO \u0026amp; Co-Founder,WEConnect International \"I highly recommend \u003ci\u003eFeminine Capital\u003c\/i\u003e, a comprehensive discussion of the state of women-led businesses today. With its engaging and interactive approach, the book will appeal to young women seeking start-up guidance, academics, and professionals guiding business growth. Its focus on business innovation, exporting, and access to capital will unlock the exploding power of today's women entrepreneurs.\"—Marsha Firestone, Founder \u0026amp; President, Women Presidents' Organization \"There is a growing recognition of the powerful role that women entrepreneurs play in contributing to inclusive prosperity. \u003ci\u003eFeminine Capital\u003c\/i\u003e is a must-read for those who want to understand the new economic landscape. It not only challenges the stereotypes about women-owned businesses, but also offers pragmatic advice on the range of issues confronting entrepreneurs. An indispensable book.\"— Melanne Verveer, former US Ambassador for Global Women's Issues \"This is a book whose time has come. The authors' guidance is spot on; it provides a good blend of touchstone references and new research; and the tools for teaching will serve women well, whether in the classroom or in the office.\"—Julie R. Weeks, President and CEO, Womenable \"\u003ci\u003eFeminine Capital\u003c\/i\u003e covers an incredible amount of territory. It not only tells women entrepreneurs what they should consider in building and strengthening their businesses, but why.\"—Patricia G. Greene, Babson College, Co-Founder, Diana Project, and National Academic Director, Goldman Sachs \u003ci\u003e10,000 Small Businesses\u003c\/i\u003e \"The authors do a masterful job synthesizing feminist and entrepreneurship theories to show how gender in venture creation plays out. Using deep case studies, they show how feminine capital can become a conscious and deliberate resource. Well researched and appropriate for policy makers, educator, and practitioner alike.\"—Candida G. Brush, Babson College and co-author of \u003ci\u003eClearing\u003c\/i\u003e \"This book provides fresh insight into how the intersection between entrepreneurship and feminism is evolving...A thoroughly enjoyable read giving excellent insight and real-life examples into how feminine capital is creating positivity within entrepreneurship.\"—Leonora Mary Lynch, \u003ci\u003eGender and Entrepreneurship\u003c\/i\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eToday, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital—the unique skills and sensibilities that they have cultivated as women—to create enviable successes.\u003c\/p\u003e \u003cp\u003eDrawing on four decades of award-winning research, \u003ci\u003eFeminine Capital\u003c\/i\u003e reveals how women are harnessing different approaches to doing business. Barbara Orser and Catherine Elliott detail the pillars of feminine capital and offer new insight into the ways that gender can influence entrepreneurial decision-making. They find that leveraging feminine capital can help women to create distinctive brands, build new markets, and drive profits—all while leveling the playing field in business. In doing so, women are changing our social and economic landscape, one venture at a time.\u003c\/p\u003e \u003cp\u003eDispelling myths and misperceptions that can undermine women-owned ventures, this book takes a fresh look at how female entrepreneurs can leverage their skills, knowledge, and values. Case studies of women entrepreneurs bring key concepts and lessons to life, while learning aids, diagnostic tools, and checklists help readers to construct innovative business models, refine start-up plans, and hone growth strategies.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cdiv id=\"toc\"\u003e\n\u003cdiv class=\"toc-header\"\u003eContents and Abstracts\u003c\/div\u003e\n\u003cdiv class=\"tocline\"\u003e\n\u003cdiv class=\"chapnumandtitle\"\u003e\n\u003cspan class=\"chapnum\"\u003e\u003c\/span\u003e\u003cspan class=\"chaptitle\"\u003eIntroduction\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trigger abstract no-print\"\u003e chapter abstract\u003c\/div\u003e\n\u003cp class=\"abstract\"\u003eThe Introduction sets the stage for the book. Feminine capital is defined and positioned within the broader landscape of women's entrepreneurship. The reader is taken on a brief journey to Wolfville, Nova Scotia, a small town in Atlantic Canada, to meet seven feminist entrepreneurs, the women of Wolfville who served as the unexpected source of motivation for this book. All had founded business or social ventures\u003cbr\u003e all spoke about the need for social change. Their commitment to equity through enterprise was inspiring. The chapter then moves forward by outlining the framework of the book, providing a preview of the chapters ahead. It concludes with additional observations by the authors that led to the writing of this book.\u003c\/p\u003e \u003c\/div\u003e\n\u003cdiv class=\"tocline\"\u003e\n\u003cdiv class=\"chapnumandtitle\"\u003e\n\u003cspan class=\"chapnum\"\u003e1\u003c\/span\u003e\u003cspan class=\"chaptitle\"\u003eReframing entrepreneurship\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trigger abstract no-print\"\u003e chapter abstract\u003c\/div\u003e\n\u003cp class=\"abstract\"\u003eChapter 1 debunks misperceptions about female entrepreneurs and explains how expert thinking has contributed to the invisibility of feminine capital. The pervasive nature of stereotypes is discussed and how these unconscious biases help to explain why females are less likely than males to consider venture creation as a career option. The chapter opens with the introduction of five women whose stories are followed throughout the book. After becoming acquainted with these entrepreneurial heroines, readers step back in time to understand how early stereotypes continue to influence the ways in which entrepreneurs are portrayed by academics and the media. Different theoretical perspectives are briefly introduced: neo-classical economics, feminist criticism, liberal, social and entrepreneurial feminism.\u003c\/p\u003e \u003c\/div\u003e\n\u003cdiv class=\"tocline\"\u003e\n\u003cdiv class=\"chapnumandtitle\"\u003e\n\u003cspan class=\"chapnum\"\u003e2\u003c\/span\u003e\u003cspan class=\"chaptitle\"\u003eIntention, success and identity\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trigger abstract no-print\"\u003e chapter abstract\u003c\/div\u003e\n\u003cp class=\"abstract\"\u003eChapter 2 gets to the heart of feminine capital by exploring how being female can influence entrepreneurial identity, a building block for enterprise creation. The entrepreneurial identity gap is exposed and discussed. The Entrepreneurial Identity Framework illustrates how identity, success and intention interact as individuals weigh the trade-offs associated with venture creation. This information helps business owners map out how perceptions of success and intention are reflected in their entrepreneurial identity.\u003c\/p\u003e \u003c\/div\u003e\n\u003cdiv class=\"tocline\"\u003e\n\u003cdiv class=\"chapnumandtitle\"\u003e\n\u003cspan class=\"chapnum\"\u003e3\u003c\/span\u003e\u003cspan class=\"chaptitle\"\u003eGetting to go\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trigger abstract no-print\"\u003e chapter abstract\u003c\/div\u003e\n\u003cp class=\"abstract\"\u003eChapter 3 describes pathways to venture creation and how women entrepreneurs are 'getting to go.' Motivated by the desire for change—themselves, families and others—women are launching enterprises that align personal values with market opportunities. Readers are presented with four theoretical models: planned strategy, effectuation, family embeddedness and organizational creation. These are illustrated through inspirational stories. The chapter content is then summarized through a gendered matrix of venture creation. Exemplars for each quadrant are provided and this helps to merge theory with practice.\u003c\/p\u003e \u003c\/div\u003e\n\u003cdiv class=\"tocline\"\u003e\n\u003cdiv class=\"chapnumandtitle\"\u003e\n\u003cspan class=\"chapnum\"\u003e4\u003c\/span\u003e\u003cspan class=\"chaptitle\"\u003eEnterprise growth\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trigger abstract no-print\"\u003e chapter abstract\u003c\/div\u003e\n\u003cp class=\"abstract\"\u003eChapter 4 explores why some enterprises grow and others do not. Four research-based explanations are presented. Strategies that align founders' expectations with performance are described. A key asset of many successful enterprises is the business model. Innovative business models that fuel enterprise growth are illustrated through three case studies. Many of the enterprises that women start are radically different from traditional, profit-focused ventures. This information can help to broaden the reader's vision of venture creation and guide investment decisions. Learning aids provide tips on defining a suitable growth strategy that fits the reader's business objectives and values.\u003c\/p\u003e \u003c\/div\u003e\n\u003cdiv class=\"tocline\"\u003e\n\u003cdiv class=\"chapnumandtitle\"\u003e\n\u003cspan class=\"chapnum\"\u003e5\u003c\/span\u003e\u003cspan class=\"chaptitle\"\u003eSocial capital\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trigger abstract no-print\"\u003e chapter abstract\u003c\/div\u003e\n\u003cp class=\"abstract\"\u003eChapter 5 explores the gendered nature of social relationships—the who, what and why of social capital. Readers are introduced to a framework of social capital, centered around the foundational element of trust. Scenarios, reflections and learning aids provide practical advice on building trust and value-added relationships. Research-based insights are provided about the gendered nature and configuration of social networks. Readers are prompted to think about the characteristics of their own social networks so that they can manage their social capital in a strategic way. Different sources of social capital are introduced, including advisory boards, industry and professional associations, informal networks, mentors and friends and family. Special attention is devoted to mentors, because mentoring is a highly effective source of entrepreneurial know-how. Best practices in developing healthy mentoring\/protégé relationships are discussed.\u003c\/p\u003e \u003c\/div\u003e\n\u003cdiv class=\"tocline\"\u003e\n\u003cdiv class=\"chapnumandtitle\"\u003e\n\u003cspan class=\"chapnum\"\u003e6\u003c\/span\u003e\u003cspan class=\"chaptitle\"\u003eMoney matters\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trigger abstract no-print\"\u003e chapter abstract\u003c\/div\u003e\n\u003cp class=\"abstract\"\u003eChapter 6 presents a snapshot of the sources of capital available to aspiring entrepreneurs and how being female is associated with preferences for sources of capital and with success at obtaining financing. Innovative small firm financing strategies are discussed. Four popular myths about money matters are debunked. Diagnostics are then provided to assist readers in assessing their fiscal literacy. Upon completion, readers can match their entrepreneurial intentions with the appropriate types of financial capital. Strategies to increase women entrepreneurs' access to capital are then presented.\u003c\/p\u003e \u003c\/div\u003e\n\u003cdiv class=\"tocline\"\u003e\n\u003cdiv class=\"chapnumandtitle\"\u003e\n\u003cspan class=\"chapnum\"\u003e7\u003c\/span\u003e\u003cspan class=\"chaptitle\"\u003ePower in policy\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trigger abstract no-print\"\u003e chapter abstract\u003c\/div\u003e\n\u003cp class=\"abstract\"\u003eChapter 7 describes why it is important for business owners to engage in policymaking and how policies can be used to better support women's entrepreneurship. Scenarios illustrate the implications of gender bias in entrepreneurship policy and programming. These challenges lead to a discussion about gender-based interventions including the relative merits and limitations of mainstream and female-focused small business programming.\u003c\/p\u003e \u003c\/div\u003e\n\u003cdiv class=\"tocline\"\u003e\n\u003cdiv class=\"chapnumandtitle\"\u003e\n\u003cspan class=\"chapnum\"\u003e8\u003c\/span\u003e\u003cspan class=\"chaptitle\"\u003eNever underestimate the underestimated woman\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trigger abstract no-print\"\u003e chapter abstract\u003c\/div\u003e\n\u003cp class=\"abstract\"\u003eChapter 8 summarizes the key themes of the book by revisiting feminine capital and entrepreneurial feminism—the foundational concepts advanced in the book—to explain how women's entrepreneurship is changing the ways we think about wealth and power. The paths and outcomes of venture creation are rarely predictable. This is exemplified by the entrepreneurial heroines who are re-introduced in the chapter. Each has sought different goals, faced different challenges, employed different strategies and realized different outcomes. The book closes with a broader discussion about strategies to propel women's entrepreneurship forward.\u003c\/p\u003e \u003c\/div\u003e\n\u003c\/div\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Stanford Business Books","offers":[{"title":"Brand New","offer_id":52548944101656,"sku":"9780804783781","price":82.89,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/feminine-capital-unlocking-the-power-of-women-entrepreneurs-hardback-9780804783781","provider":"Freshly Printed Books","version":"1.0","type":"link"}