{"product_id":"fashion-design-process-innovation-and-practice-paperback-softback-9780470655771","title":"Fashion Design; Process, Innovation and Practice (Paperback \/ softback) 9780470655771","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eFashion Design\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eProcess, Innovation and Practice\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eKathryn McKelvey (Author), Janine Munslow (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470655771, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 2 December 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e24.1 x 18.3 x 1.3 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eShows how the design process can be successfully applied to satisfy market needs and trends\u003c\/b\u003e  \u003cp\u003eFashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFashion Design\u003c\/i\u003e sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFashion Design, 2nd Edition\u003c\/i\u003e:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows how the design process can be successfully applied to satisfy market needs and trends\u003c\/li\u003e \u003cli\u003eHas a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility\u003c\/li\u003e \u003cli\u003ePays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgements iii  \u003cp\u003eContents iv\u003c\/p\u003e \u003cp\u003ePreface vi\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eFlow chart 2\u003c\/p\u003e \u003cp\u003eAnalysing the brief 3\u003c\/p\u003e \u003cp\u003eInnovation – exercises 5\u003c\/p\u003e \u003cp\u003eDeveloping designs – quick start exercise13\u003c\/p\u003e \u003cp\u003eResearch 14\u003c\/p\u003e \u003cp\u003eDesign process 34\u003c\/p\u003e \u003cp\u003eSpecialist markets 114\u003c\/p\u003e \u003cp\u003eCollections 121\u003c\/p\u003e \u003cp\u003eDecision making 128\u003c\/p\u003e \u003cp\u003eDesign using the computer 132\u003c\/p\u003e \u003cp\u003ePromotion 138\u003c\/p\u003e \u003cp\u003ePromotion - styling 146\u003c\/p\u003e \u003cp\u003eThe Portfolio 148\u003c\/p\u003e \u003cp\u003eFashion careers 156\u003c\/p\u003e \u003cp\u003eCase studies 175\u003c\/p\u003e \u003cp\u003eBibliography 224\u003c\/p\u003e \u003cp\u003eIndex 225\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Art forms [\u003ca title=\"See our other books on Art forms\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Art%20forms%20%5BAF%5D%22\"\u003eAF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52173686866200,"sku":"9780470655771","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470655771.jpg?v=1781167108","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/fashion-design-process-innovation-and-practice-paperback-softback-9780470655771","provider":"Freshly Printed Books","version":"1.0","type":"link"}