{"product_id":"fantasies-of-hong-kong-disneyland-attempted-indigenizations-of-space-labor-and-consumption-hardback-9780813593456","title":"Fantasies of Hong Kong Disneyland; Attempted Indigenizations of Space, Labor, and Consumption (Hardback) 9780813593456","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eFantasies of Hong Kong Disneyland\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eAttempted Indigenizations of Space, Labor, and Consumption\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJenny Banh (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780813593456\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 12 August 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e162 pages, 3 color and 17 B-W images, 6 tables\u003cbr\u003e20.3 x 12.7 x 1.7 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003ci\u003e\"\u003c\/i\u003e\u003ci\u003eFantasies of Hong Kong Disneyland \u003c\/i\u003eshows how the Walt Disney Company claimed to be sensitive to the local culture when designing and operating Hong Kong Disneyland but made some serious missteps, providing a case study in cultural imperialism. Jenny Banh offers perceptive insights into not only how Hong Kong Disney falls short but also what Western and Asian cultures value in an engaging, accessible style.\" - Kathy Merlock Jackson (coeditor of Disneyland and Culture) \"Jenny Banh's \u003ci\u003eFantasies of Hong Kong Disneyland\u003c\/i\u003e is a fascinating account of this multinational corporation's failure to adapt to the local context of Hong Kong. With detailed anthropological observation and ethnic insider perspective, it will dispel one's illusions about the happiest place on earth.\" - Russell Jeung (professor of Asian American studies at San Francisco State University)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eFantasies of Hong Kong Disneyland: Attempted Indigenizations of Space, Labor, and Consumption\u003c\/i\u003e examines the attempt to transplant Disney's \"happiest place on Earth\" ethos to Hong Kong-with unhappy results. Focusing on the attempted localization\/indigenization of this idea in a globalized transnational park, the book delves into the three-way dynamics of an American culture-corporation's intentions, Hong Kong, China's government investment and Hong Konger audience, and the Hong Kong Chinese locale. The triple actors introduce an especially complex case as two of the world's most powerful entities, the nominally Communist state of China and corporate behemoth Disney, come together for a project in the third space of Hong Kong. The situation poses special challenges for Disney's efforts to manage space, labor, and consumption to achieve local adaptation and business success. \u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of Illustrations\u003cbr\u003e Preface\u003cbr\u003e List of Abbreviations\u003cbr\u003e Introduction\u003cbr\u003e 1. Indigenizing Consumption: Culture Wars\u003cbr\u003e 2. Indigenizing Labor: Cultural Imperialism\u003cbr\u003e 3. Spatial Indigenization: Heterotopia\u003cbr\u003e 4. Indigenous Competitor: Ocean Park\u003cbr\u003e Epilogue\u003cbr\u003e Postscript\u003cbr\u003e Acknowledgments\u003cbr\u003e Notes\u003cbr\u003e References\u003cbr\u003e Index\u003cbr\u003e\u003cbr\u003e List of Illustrations vii\u003cbr\u003e Preface ix\u003cbr\u003e Abbreviations xv\u003cbr\u003e Introduction 1\u003cbr\u003e 1. Indigenizing Consumption: Culture Wars 25\u003cbr\u003e 2. Labor\u003cbr\u003e Indigenization: Cultural\u003cbr\u003e Imperialist Attitudes 55\u003cbr\u003e 3. Spatial Indigenization: Creating a Heterotopia 73\u003cbr\u003e 4. An Indigenous Competitor: Ocean Park 99\u003cbr\u003e Epilogue 115\u003cbr\u003e Postscript: Fairytale\u003cbr\u003e Endings 120\u003cbr\u003e Acknowledgments\u003cbr\u003e 125\u003cbr\u003e Notes 129\u003cbr\u003e References 131\u003cbr\u003e Index 000\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Rutgers University Press","offers":[{"title":"Brand New","offer_id":52563724370200,"sku":"9780813593456","price":71.79,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/fantasies-of-hong-kong-disneyland-attempted-indigenizations-of-space-labor-and-consumption-hardback-9780813593456","provider":"Freshly Printed Books","version":"1.0","type":"link"}