{"product_id":"facebook-advertising-for-dummies-paperback-softback-9780470637623","title":"Facebook Advertising For Dummies (Paperback \/ softback) 9780470637623","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eFacebook Advertising For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003ePaul Dunay (Author), Richard Krueger (Author), Joel Elad (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470637623, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 12 November 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages, Screen captures: 125 B\u0026amp;W, 0 Color\u003cbr\u003e23.4 x 18.8 x 2 cm, 0.544 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eProfitable ideas and techniques for advertising on Facebook\u003c\/b\u003e  \u003cp\u003eTap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook\u003c\/li\u003e \u003cli\u003eWorks as an all-around, hands-on guide for both experienced and new Facebook advertisers\u003c\/li\u003e \u003cli\u003eWalks you through planning and creating an advertising campaign\u003c\/li\u003e \u003cli\u003eExplains writing effective ad copy, how to use landing pages, and how to test and optimize your ads\u003c\/li\u003e \u003cli\u003eShows you how to use Facebook Insights to understand your results and how to create reports that analyze data\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePut your company's best face forward with the sound advertising tips and techniques in \u003ci\u003eFacebook Advertising For Dummies.\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eIntroduction.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003ePart I: Getting Started with Facebook Advertising.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Profi ting from the Facebook Revolution.\u003c\/p\u003e \u003cp\u003eChapter 2: Setting Up Your Facebook Account.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Launching Your Facebook Advertising Campaign.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3: Matching Your Ads to Your Marketing Strategy.\u003c\/p\u003e \u003cp\u003eChapter 4: Buying Strategies.\u003c\/p\u003e \u003cp\u003eChapter 5: Understanding the Types of Ad Campaigns.\u003c\/p\u003e \u003cp\u003eChapter 6: Getting Set to Implement and Measure Results.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Managing Your Facebook Advertising Campaigns.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7: Creating Pages for Your Campaign.\u003c\/p\u003e \u003cp\u003eChapter 8: Testing and Optimizing Your Ad Campaign.\u003c\/p\u003e \u003cp\u003eChapter 9: Tracking Conversions to Sales.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Minding Your Metrics.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Checking Out the Data.\u003c\/p\u003e \u003cp\u003eChapter 11: Creating Reports.\u003c\/p\u003e \u003cp\u003eChapter 12: Extending the Facebook Experience.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13: Ten Facebook Page Promotion Techniques (Besides Ads).\u003c\/p\u003e \u003cp\u003eChapter 14: Ten (or So) Facebook Ads Beginner Mistakes.\u003c\/p\u003e \u003cp\u003eChapter 15: Ten Nontraditional Facebook Ad Campaigns.\u003c\/p\u003e \u003cp\u003eChapter 16: Ten Resources for Facebook Advertisers.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52174485815576,"sku":"9780470637623","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470637623.jpg?v=1781174434","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/facebook-advertising-for-dummies-paperback-softback-9780470637623","provider":"Freshly Printed Books","version":"1.0","type":"link"}