{"product_id":"eyecare-business-marketing-and-strategy-paperback-9780750672382","title":"Eyecare Business; Marketing and Strategy (Paperback) 9780750672382","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEyecare Business\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eMarketing and Strategy\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eAction plans to increase revenue and enhance patient satisfaction!\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGary L. Moss (Author), Peter G. Shaw-McMinn (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780750672382, Elsevier Health Sciences\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 8 March 2001\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e360 pages\u003cbr\u003e27 x 18 x 2.3 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"This is a book to study, explore, reread and, most importantly, help you learn each day on the frontline of patient care and health care business. It is the first substantive text, seeped in the science of today s MBA programs, which serves the sophisticated information needs of today s eyecare business clinician. This work is rich with solid referencing, crisply written narratives, and real life examples. Simply put, Drs. Moss and Shaw McMinn have delivered the new standard bearer for excellence in eyecare practice management.  My advice tackle this book head on. Immersion in this work will catalyze you to reinvent your approach to health care business, and of course, don t forget to enjoy reaping the rewards.\" \u003ci\u003eFrom the Foreword by Barry J. Barresi, O.D., Ph.D. , Vice President for Clinical Care and Services; Professor of Health Policy, New England College of Optometry, Boston\u003c\/i\u003e\u003cbr\u003eMoss and Shaw McMinn...present a readable and complete analysis of the business aspects of an eye care practice... Both authors have a great deal of experience in the field of teaching eye care management... [This book] provides an easy and pleasant avenue for acquiring business and marketing skills in our complicated, high tech care environment.\u003cbr\u003e\"Annals of Ophthalmology\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eEyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.\u003cli\u003e Covers the basics of marketing, finance, strategy development, management, communication, and technology.\u003c\/li\u003e\n\u003cli\u003e Self-assessment exams serve as educational tools.\u003c\/li\u003e\n\u003cli\u003e Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.\u003c\/li\u003e\n\u003cli\u003e Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.\u003c\/li\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eCreating Your Practice Identity\u003cbr\u003e Developing Your Marketing Goals\u003cbr\u003e Assessing Your Market Opportunities\u003cbr\u003e Identifying and Targeting Patients\u003cbr\u003e Building Long-Term Patient Relationships\u003cbr\u003e Managing the Marketing Mix\u003cbr\u003e Understanding Patient Satisfaction\u003cbr\u003e Formulating Your Marketing and Business Strategy\u003cbr\u003e Implementing and Controlling Your Plan\u003cbr\u003e New Marketing Technologies\u003cbr\u003e Marketing Your Practice for Sale\u003cbr\u003e Concluding Remarks\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Optometry \/ opticians [\u003ca title=\"See our other books on Optometry \/ opticians\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Optometry%20\/%20opticians%20%5BMQR%5D%22\"\u003eMQR\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Butterworth-Heinemann","offers":[{"title":"Default Title","offer_id":46648830361880,"sku":"9780750672382","price":30.27,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780750672382.jpg?v=1694094480","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/eyecare-business-marketing-and-strategy-paperback-9780750672382","provider":"Freshly Printed Books","version":"1.0","type":"link"}