{"product_id":"eye-tracking-in-user-experience-design-paperback-9780124081383","title":"Eye Tracking in User Experience Design (Paperback \/ softback) 9780124081383","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEye Tracking in User Experience Design\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003eAn invaluable resource for anyone who wants to learn how eye tracking can be used to better understand and design for their users\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJennifer Romano Bergstrom (Edited by), Andrew Schall (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780124081383\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 25 April 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e400 pages\u003cbr\u003e23.4 x 19 x 2.5 cm, 0.81 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"...once I began, I couldn’t put the book down. Before I knew it, I found myself evangelizing the method and exploring ways to purchase an ET system at my company...provides a great framework for understanding ET and how to apply it.\" --\u003cb\u003eUser Experience Magazine, \u003ci\u003eEye Tracking in User Experience Design\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\" The text is easily readable throughout. I recommend this book to anyone interested in the evaluation of UX of any type of software system.\" - \u003cb\u003e\u003ci\u003eComputing Reviews\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eEye Tracking for User Experience Design\u003c\/i\u003e explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1. Introduction to Eye Tracking, by Andrew Schall and Jennifer Romano Bergstrom 2. Visual Search, by Soussan Djamasbi and Adrienne Hall-Phillips 3. Usability Testing, by Erica Olmsted-Hawala, Temika Holland, and Victor Quach 4. Physiological Response Measurements, by Jennifer Romano Bergstrom, Sabrina Duda, David Hawkins, and Mike McGill 5. Forms and Surveys, by Caroline Jarrett and Jennifer Romano Bergstrom 6. Information Architecture and Web Navigation, by Andrew Schall 7. Web Content, by Ian Everdell 8. Commerce Websites, by Wilkey Wong, Mike Bartels, and Nina Chrobot 9. Social Media, by Lorenzo Burridge 10. Mobile, by Jibo He, Christina Siu, Barbara Chaparro, and Jonathan Strohl 11. Gaming, by Veronica Zammitto and Karl Steiner 12. Older Adults, by Eugene Loos and Jennifer Romano Bergstrom 13. Low Literacy Users, by Angela Colter and Kathryn Summers 14. The Future of Eye Tracking and User Experience, by Andrew Schall and Jennifer Romano Bergstrom\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Human-computer interaction [\u003ca title=\"See our other books on Human-computer interaction\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Human-computer%20interaction%20%5BUYZ%5D%22\"\u003eUYZ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Freshly Printed Books","offers":[{"title":"Default Title","offer_id":46648478630168,"sku":"9780124081383","price":34.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780124081383_140e59a5-3d0a-4b5b-b517-9e16a55c3adb.jpg?v=1694352983","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/eye-tracking-in-user-experience-design-paperback-9780124081383","provider":"Freshly Printed Books","version":"1.0","type":"link"}