{"product_id":"extended-conceptual-metaphor-theory-paperback-9781108796620","title":"Extended Conceptual Metaphor Theory (Paperback \/ softback) 9781108796620","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eExtended Conceptual Metaphor Theory\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOffers an extended, improved version of Conceptual Metaphor Theory (CMT), updating it in the context of current linguistic theory.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eZoltán Kövecses (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108796620, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 15 September 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e210 pages\u003cbr\u003e22.9 x 15.2 x 1.1 cm, 0.292 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'… this monograph will be useful for researchers across multiple fields such as cognitive linguistics, pragmatics, social-linguistics, and other related disciplines such as cognition science, neurology, psychology, sociology, among others.' Yu Zhang and Zhengjun Lina, Journal of Pragmatics\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe phenomenon known as metaphor is an extremely complex mental event - we cannot capture its complexity if we tie ourselves to existing standard views on metaphor. This book offers fresh insight into metaphor, updating an established theory, conceptual metaphor theory (CMT), in the context of current cognitive linguistic theory, and clarifying many of the issues that researchers in the study of metaphor have raised against conceptual metaphor theory. Starting with an introduction to CMT, the subsequent chapters set out propositions for Extended Conceptual Metaphor Theory, including a discussion on whether literal language exists at all, whether conceptual metaphors are both conceptual and contextual, and whether they are both offline and online. Providing a fresh take on a constantly developing field, this study will enrich the work of researchers in areas ranging from metaphorical cognition to literary studies.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. A brief outline of 'standard' conceptual metaphor theory and some outstanding issues\u003cbr\u003e 2. The abstract understood figuratively, the concrete understood literally, but the concrete understood figuratively?\u003cbr\u003e 3. Direct or indirect emergence?\u003cbr\u003e 4. Domain, schema, frame or space?\u003cbr\u003e 5. Conceptual or contextual?\u003cbr\u003e 6. Offline or online?\u003cbr\u003e 7. The shape of an extended view of conceptual metaphor theory\u003cbr\u003e 8. By way of conclusion: responses to the five questions.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Semantics, discourse analysis, etc [\u003ca title=\"See our other books on Semantics, discourse analysis, etc\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Semantics,%20discourse%20analysis,%20etc%20%5BCFG%5D%22\"\u003eCFG\u003c\/a\u003e], Psycholinguistics [\u003ca title=\"See our other books on Psycholinguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Psycholinguistics%20%5BCFD%5D%22\"\u003eCFD\u003c\/a\u003e], Linguistics [\u003ca title=\"See our other books on Linguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Linguistics%20%5BCF%5D%22\"\u003eCF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":45999638511896,"sku":"9781108796620","price":23.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108796620i_10697436-4421-4f6d-8efc-4c2ea16adfd1.jpg?v=1696719580","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/extended-conceptual-metaphor-theory-paperback-9781108796620","provider":"Freshly Printed Books","version":"1.0","type":"link"}