{"product_id":"event-marketing-how-to-successfully-promote-events-festivals-conventions-and-expositions-hardback-9780470891070","title":"Event Marketing; How to Successfully Promote Events, Festivals, Conventions, and Expositions (Hardback) 9780470891070","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEvent Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Successfully Promote Events, Festivals, Conventions, and Expositions\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eC. A. Preston (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470891070, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 23 March 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages, Charts: 0 B\u0026amp;W, 0 Color; Drawings: 0 B\u0026amp;W, 0 Color; Tables: 10 B\u0026amp;W, 0 Color; Exhibits: 30 B\u0026amp;W, 0 Color\u003cbr\u003e23.6 x 19.6 x 2.3 cm, 0.59 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eA modern, completely updated guide to effective event marketing\u003c\/b\u003e  \u003cp\u003eAs the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of \u003ci\u003eEvent Marketing.\u003c\/i\u003e From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what \"event marketing\" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of \u003ci\u003eEvent Marketing\u003c\/i\u003e will be a must-have for working professionals, students, and aspiring event planners everywhere.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword— \u003ci\u003eliz Bigham\u003c\/i\u003e viii\u003c\/p\u003e \u003cp\u003eSeries Editor Foreword— \u003ci\u003edr. Joe Goldblatt, Csep\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eIn Appreciation Of xviii\u003c\/p\u003e \u003cp\u003e1 What Is an Event and What Is Event Marketing? 1\u003c\/p\u003e \u003cp\u003e2 The Evolution of Event Marketing 27\u003c\/p\u003e \u003cp\u003e3 The Theory and Practice of Event Marketing 49\u003c\/p\u003e \u003cp\u003e4 Sponsorship and Cause-Related Event Marketing 87\u003c\/p\u003e \u003cp\u003e5 E-Event Marketing 111\u003c\/p\u003e \u003cp\u003e6 Entertainment and Festival Event Marketing 137\u003c\/p\u003e \u003cp\u003e7 Corporate Event Marketing 163\u003c\/p\u003e \u003cp\u003e8 Association, Convention, and Exhibition Event Marketing 185\u003c\/p\u003e \u003cp\u003e9 Social Event Marketing 211\u003c\/p\u003e \u003cp\u003e10 Future Forces and Trends in Event Marketing 231\u003c\/p\u003e \u003cp\u003e11 Event Marketing Case Studies 255\u003c\/p\u003e \u003cp\u003e12 Resources 273\u003c\/p\u003e \u003cp\u003eIndex 294 \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Cookery \/ food \u0026amp; drink etc [\u003ca title=\"See our other books on Cookery \/ food \u0026amp; drink etc\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Cookery%20\/%20food%20\u0026amp;%20drink%20etc%20%5BWB%5D%22\"\u003eWB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52503035347224,"sku":"9780470891070","price":65.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470891070.jpg?v=1786324632","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/event-marketing-how-to-successfully-promote-events-festivals-conventions-and-expositions-hardback-9780470891070","provider":"Freshly Printed Books","version":"1.0","type":"link"}