{"product_id":"ethnography-essentials-designing-conducting-and-presenting-your-research-paperback-softback-9781394298600","title":"Ethnography Essentials; Designing, Conducting, and Presenting Your Research (Paperback \/ softback) 9781394298600","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEthnography Essentials\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eDesigning, Conducting, and Presenting Your Research\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJulian M. Murchison (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394298600, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 26 February 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e25.2 x 17.5 x 1.8 cm, 0.522 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA step-by-step, hands-on guide to the theory and practice of ethnography research\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn the newly revised second edition of \u003ci\u003eEthnography Essentials: Designing, Conducting, and Presenting Your Research\u003c\/i\u003e, author Julian M. Murchison delivers a comprehensive, hands-on guide to ethnographic research. The book walks you through the process from start to finish, from choosing a topic to selecting a research design, conducting data collection, analysis, and paper writing. \u003c\/p\u003e\n\u003cp\u003eMurchison explains the principles and methods of the discipline, focusing on written ethnography while also including other methods of presentation, like ethnographic film. He describes the history and purpose of ethnography and the nuts and bolts of conducting a valuable ethnographic study. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInside the book:\u003c\/b\u003e \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eSpecific, step-by-step advice on compiling your data, incorporating relevant literature, figures, and photos, and responding to critiques\u003c\/li\u003e \u003cli\u003eTechniques for collecting, sorting, and managing large amounts of data\u003c\/li\u003e \u003cli\u003eInterviewing strategies for ethnographic researchers that explain how to balance participation and observation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for practicing ethnographers, \u003ci\u003eEthnography Essentials\u003c\/i\u003e is also a must read for students in the field and anyone new to ethnography research.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eThe Author xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 The Why and what of ethnography 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 What Is Ethnography? 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEthnography: The Engaged, Firsthand Study of Society and Culture in Action 4\u003c\/p\u003e \u003cp\u003eA Brief History 4\u003c\/p\u003e \u003cp\u003eHow Ethnography Has Changed: Doing Contemporary Ethnography 8\u003c\/p\u003e \u003cp\u003eEthnography as Firsthand Research 11\u003c\/p\u003e \u003cp\u003eEthnographer as Research Instrument 13\u003c\/p\u003e \u003cp\u003eCollaboration as Research Model: Ethnographer as Student 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Choosing an Ethnographic Topic 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere to Look for Possible Topics 22\u003c\/p\u003e \u003cp\u003eEthnographic Topics: Studying Places, People, or Events 23\u003c\/p\u003e \u003cp\u003eThe Benefits of a Relatively Specific Focus 23\u003c\/p\u003e \u003cp\u003eThinking About the Nonobvious as Discoverable 27\u003c\/p\u003e \u003cp\u003eCultural Knowledge and Behavior in Action as Research Objects 29\u003c\/p\u003e \u003cp\u003ePractical Concerns 30\u003c\/p\u003e \u003cp\u003eConsidering Ethics from the Start: Your Obligations to Potential Informants 33\u003c\/p\u003e \u003cp\u003eTopics You Might Want to Avoid 34\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Research Design 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTurning an idea or Topic into a Research Question 38\u003c\/p\u003e \u003cp\u003eLinking Questions to Methods 40\u003c\/p\u003e \u003cp\u003eKey Methods to Consider for the Ethnographic Project 41\u003c\/p\u003e \u003cp\u003eWhat Is Practical or Feasible? Time, Availability, and Ethics 46\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Writing a Proposal 50\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdentifying and Reviewing Appropriate Literature 51\u003c\/p\u003e \u003cp\u003eStatement of the Problem 54\u003c\/p\u003e \u003cp\u003eA Clear Research Plan 55\u003c\/p\u003e \u003cp\u003eIdentifying Your Project’s Larger Relevance 57\u003c\/p\u003e \u003cp\u003eHuman Subjects Review and Approval 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Collaborative Ethnography 62\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWorking in Ethnographic Teams 63\u003c\/p\u003e \u003cp\u003eImplementing a Research Team 65\u003c\/p\u003e \u003cp\u003eStrategies for Collaborating with Research Participants 69\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Ethnography in The Field: Collecting Data 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 A Guide to Collecting Data and Taking Notes 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Fleeting Nature of Ethnographic Data 79\u003c\/p\u003e \u003cp\u003e“Should I Write It Down Immediately?” 80\u003c\/p\u003e \u003cp\u003eThe Importance of Detail in the Ethnographic Record 81\u003c\/p\u003e \u003cp\u003eWriting Notes Versus Using Recorders 82\u003c\/p\u003e \u003cp\u003eThe Prospects of Transcription 83\u003c\/p\u003e \u003cp\u003eWhat Is Important and What Is Superfluous: “What Do I Need to Write Down?” 85\u003c\/p\u003e \u003cp\u003eThe Ethics of Collecting Information 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Participant- Observation 90\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Apparent Paradox: Participation and Observation 92\u003c\/p\u003e \u003cp\u003eBalancing Participation and Observation 93\u003c\/p\u003e \u003cp\u003eThe Importance of Time 95\u003c\/p\u003e \u003cp\u003eDepending on Informants as Teachers and Guides 96\u003c\/p\u003e \u003cp\u003eGetting Started 98\u003c\/p\u003e \u003cp\u003eRegular Versus Extraordinary Behavior and Conversations 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Interviews 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting with Informal Interviews and Conversations 106\u003c\/p\u003e \u003cp\u003eInformal Conversation as an Avenue to “Real” Culture 109\u003c\/p\u003e \u003cp\u003eA Good Interviewer Is a Good Listener 111\u003c\/p\u003e \u003cp\u003eContents ix\u003c\/p\u003e \u003cp\u003eHow to Record Interview Data 111\u003c\/p\u003e \u003cp\u003eUsing an Interview Schedule 112\u003c\/p\u003e \u003cp\u003eHow to Start an Interview 113\u003c\/p\u003e \u003cp\u003eGood Versus Bad Interview Questions 115\u003c\/p\u003e \u003cp\u003eWhen to Conduct Formal Interviews 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Analyzing Along the Way 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdentifying Key Themes and Questions: Paying Attention to Your Data 122\u003c\/p\u003e \u003cp\u003eHow to Organize Your Notes 123\u003c\/p\u003e \u003cp\u003eWhat Have You Learned? 124\u003c\/p\u003e \u003cp\u003eWhat Do You Still Need to Do? 125\u003c\/p\u003e \u003cp\u003eHas the Research Question Changed? 126\u003c\/p\u003e \u003cp\u003eTweaking the Research Design 126\u003c\/p\u003e \u003cp\u003eGetting Feedback from Your Informants 127\u003c\/p\u003e \u003cp\u003eWriting at the Midway Point 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Ethnographic Maps 132\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSpace and Movement as Key Components of Culture 133\u003c\/p\u003e \u003cp\u003eThe Importance of Space, Shape, and Distance 138\u003c\/p\u003e \u003cp\u003eLarge- and Small- Scale Geographic Maps 139\u003c\/p\u003e \u003cp\u003eMapping Interior Spaces 141\u003c\/p\u003e \u003cp\u003eCognitive or Conceptual Maps 143\u003c\/p\u003e \u003cp\u003eRepresenting Movement and Behavior on a Map 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Tables and Charts 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEthnographic Tables 148\u003c\/p\u003e \u003cp\u003eInterpersonal Relationships as a Manifestation of Culture 148\u003c\/p\u003e \u003cp\u003eKinship as an Organizing Principle 150\u003c\/p\u003e \u003cp\u003eOther Organizational Charts 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Archives and Secondary Data 158\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCultural Artifacts as Sources of Information 159\u003c\/p\u003e \u003cp\u003eMaking Ethnographic Use of Archives 162\u003c\/p\u003e \u003cp\u003eContemporary Cultural Artifacts 164\u003c\/p\u003e \u003cp\u003eEvaluating and Analyzing Cultural Artifacts 166\u003c\/p\u003e \u003cp\u003eAnalytical Sources Versus Popular or Primary Sources 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Analyzing and Writing 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Sorting and Coding Data 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWriting from Your Research Data 174\u003c\/p\u003e \u003cp\u003eIdentifying Key Themes and Questions 175\u003c\/p\u003e \u003cp\u003eIdentifying Important Research Moments and Experiences 176\u003c\/p\u003e \u003cp\u003eCoding and Sorting the Ethnographic Record 178\u003c\/p\u003e \u003cp\u003eDealing with Apparent Contradictions: The Messiness of Ethnographic Data 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Answering Questions and Building Models 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFitting the Pieces Together 184\u003c\/p\u003e \u003cp\u003eMoving from Data to Theory: The Inductive Process 189\u003c\/p\u003e \u003cp\u003eRemembering the Big Picture and the Big Questions 190\u003c\/p\u003e \u003cp\u003eInfusing Theory in Ethnography 191\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Choosing the Appropriate Presentation Style 194\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommon Ethnographic Conventions 195\u003c\/p\u003e \u003cp\u003eThe Importance of Ethnographic Detail 201\u003c\/p\u003e \u003cp\u003eMatching Style to Audience, Subject, and Analysis 202\u003c\/p\u003e \u003cp\u003eA Formal to Informal Continuum of Style 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Putting the Whole Ethnography Together 208\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Hourglass Shape as a Model 209\u003c\/p\u003e \u003cp\u003eAlternative Models for Organizing an Ethnography 210\u003c\/p\u003e \u003cp\u003eIncorporating Relevant Literature 211\u003c\/p\u003e \u003cp\u003eIncorporating Maps, Charts, and Photographs 212\u003c\/p\u003e \u003cp\u003eDemonstrating the Project’s Relevance 213\u003c\/p\u003e \u003cp\u003eEvaluating and Revising Ethnography 214\u003c\/p\u003e \u003cp\u003eSharing the Ethnography 215\u003c\/p\u003e \u003cp\u003eIncorporating Responses and Critiques 217\u003c\/p\u003e \u003cp\u003eGlossary 220\u003c\/p\u003e \u003cp\u003eReferences 226\u003c\/p\u003e \u003cp\u003eIndex 229\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Reference works [\u003ca title=\"See our other books on Reference works\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Reference%20works%20%5BChildren's%20\/%20Teenage%5D%20%5BYRG%5D%22\"\u003eChildren's \/ Teenage YRG\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52433512694040,"sku":"9781394298600","price":41.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394298600.jpg?v=1784853421","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/ethnography-essentials-designing-conducting-and-presenting-your-research-paperback-softback-9781394298600","provider":"Freshly Printed Books","version":"1.0","type":"link"}