{"product_id":"essentials-of-intellectual-property-law-economics-and-strategy-paperback-softback-9780470888506","title":"Essentials of Intellectual Property; Law, Economics, and Strategy (Paperback \/ softback) 9780470888506","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEssentials of Intellectual Property\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eLaw, Economics, and Strategy\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAlexander I. Poltorak (Author), Paul J. Lerner (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470888506, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 29 March 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages, Drawings: 0 B\u0026amp;W, 0 Color; Tables: 0 B\u0026amp;W, 0 Color\u003cbr\u003e22.9 x 15.2 x 2.4 cm, 0.399 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eThe definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the \u003ci\u003eSecond Edition\u003c\/i\u003e of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works\u003c\/li\u003e \u003cli\u003eCovers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence\u003c\/li\u003e \u003cli\u003eOffers an introduction to IP licensing and enforcement\u003c\/li\u003e \u003cli\u003eNow features discussion of critical precedent-setting recent IP cases and proposed patent reform\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eProviding business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword to the Second Edition vii\u003c\/p\u003e \u003cp\u003eForeword to the First Edition xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAuthor’s Note xix\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eAbout the Authors xxiii\u003c\/p\u003e \u003cp\u003eIntroduction: Setting the Stage xxv\u003c\/p\u003e \u003cp\u003e1 The Big Three: Patents, Trademarks, and Copyrights 1\u003c\/p\u003e \u003cp\u003e2 The Supporting Players: Other Types of IP—Trade Secrets and Know-How, Mask Works, and Noncompetition and Nondisclosure Agreements 34\u003c\/p\u003e \u003cp\u003e3 Protecting the Fruits of Your Research and Development 47\u003c\/p\u003e \u003cp\u003e4 Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence) 54\u003c\/p\u003e \u003cp\u003e5 What is It Worth? Putting a Value on Intellectual Property 70\u003c\/p\u003e \u003cp\u003e6 Make More Money by Sharing (Licensing) 83\u003c\/p\u003e \u003cp\u003e7 Corporate Officers and Directors Beware: You Can Be Liable for Mismanaging Intellectual Property 92\u003c\/p\u003e \u003cp\u003e8 Enforcing Your Rights 104\u003c\/p\u003e \u003cp\u003e9 The Fundamental Things Apply, As Time Goes By: Intellectual Property in Cyberspace 167\u003c\/p\u003e \u003cp\u003e10 The Patent Portfolio and Its Effect on Stock Price 180\u003c\/p\u003e \u003cp\u003e11 How the Courts Have Changed the Patent Law 185\u003c\/p\u003e \u003cp\u003e12 Patent Reform 209\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendixes\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAppendix A: Trademark and Service Mark Application 223\u003c\/p\u003e \u003cp\u003eAppendix B: Copyright Application 231\u003c\/p\u003e \u003cp\u003eAppendix C: Confidentiality and Nondisclosure Agreement 239\u003c\/p\u003e \u003cp\u003eAppendix D: Invention Assignment Form 242\u003c\/p\u003e \u003cp\u003eAppendix E: Basic IP Audit Questionnaire 247\u003c\/p\u003e \u003cp\u003eAppendix F: Patent Valuation 249\u003c\/p\u003e \u003cp\u003eAppendix G: Invention Disclosure Form 270\u003c\/p\u003e \u003cp\u003eAppendix H: License Agreements 272\u003c\/p\u003e \u003cp\u003eBibliography 286\u003c\/p\u003e \u003cp\u003eFurther Reading 287\u003c\/p\u003e \u003cp\u003eIndex 289\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52278087680280,"sku":"9780470888506","price":25.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470888506.jpg?v=1781458096","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/essentials-of-intellectual-property-law-economics-and-strategy-paperback-softback-9780470888506","provider":"Freshly Printed Books","version":"1.0","type":"link"}