{"product_id":"essential-communication-strategies-for-scientists-engineers-and-technology-professionals-paperback-softback-9780471273172","title":"Essential Communication Strategies; For Scientists, Engineers, and Technology Professionals (Paperback \/ softback) 9780471273172","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEssential Communication Strategies\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eFor Scientists, Engineers, and Technology Professionals\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eHerbert Hirsch (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471273172, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 7 January 2003\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e200 pages, Photos: 1 B\u0026amp;W, 0 Color; Drawings: 16 B\u0026amp;W, 0 Color\u003cbr\u003e22.9 x 15.5 x 1.4 cm, 0.336 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"...light-hearted text combines proven techniques, advice, and real?world examples...\" (\u003ci\u003eMechanical Engineering\u003c\/i\u003e, May 15, 2003)  \u003cp\u003e\"...cheerily demystifies technical writing and presentation...\" (\u003ci\u003eAmerican Scientist\u003c\/i\u003e, September-October 2003)\u003c\/p\u003e \u003cp\u003e\"...a worthwhile book and I would recommend it to those looking to shore up their communications skills...\" (\u003ci\u003eClinical Chemistry\u003c\/i\u003e, Vol. 49, No. 12)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eLearn the tricks-of-the-trade of becoming a great technical communicator  \u003cp\u003eRemember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know-how. Your spellcheck software would handle the details. Now that you're a professional - pitching an idea, vying for a contract or grant, or presenting at a meeting - getting your point across effectively suddenly seems pretty essential for success, doesn't it?\u003c\/p\u003e \u003cp\u003eFear not. This light-hearted text, brimming with proven techniques, good advice, and real-world examples that you can easily apply to your own case, will turn you into an adept communicator. Written expressly for technologists, this is a simple, concise, and practical guide to the communication dynamics of writing, presentation delivery, and meeting interaction.\u003c\/p\u003e \u003cp\u003eHerbert Hirsch, in-demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use \"scripting\" to plan for communication events. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order.\u003c\/p\u003e \u003cp\u003eUsing scripting, you will master the fundamental principles of communicating:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to grab the reader's or audience's attention from the start\u003c\/li\u003e \u003cli\u003eHow to maintain the connection while proceeding smoothly from topic to topic\u003c\/li\u003e \u003cli\u003eHow to provide the substantiation for the points you made\u003c\/li\u003e \u003cli\u003eHow to communicate with people from other groups, such as marketers, investors, users, and others\u003c\/li\u003e \u003cli\u003eHow to overcome such obstacles as fear, boredom, and aversion to your material\u003c\/li\u003e \u003c\/ul\u003e Distilling the art of communication to its essence, \u003ci\u003eEssential Communication Strategies\u003c\/i\u003e empowers you to communicate with confidence and authority in every situation, to every audience.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface.  \u003cp\u003ePreface to the First Edition.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction to the Art of Communication.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I: The Written Document-Prose and Panic.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Planning the Document.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking the Connection\u003c\/p\u003e \u003cp\u003eEstablishing the Flow\u003c\/p\u003e \u003cp\u003eProviding the Reinforcement\u003c\/p\u003e \u003cp\u003eZero-Time Planning\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Acquiring a Healthy Writing Attitude.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePreparing to Write.\u003c\/p\u003e \u003cp\u003eAnticipating the Readers' Needs.\u003c\/p\u003e \u003cp\u003eEnthusiasm: Enjoying It and Avoiding Writer's Block.\u003c\/p\u003e \u003cp\u003eZero-Planning Attitude Adjustments: Theirs, Not Ours!\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Producing the Document.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSimplicity: Why Overcomplicate the Task?\u003c\/p\u003e \u003cp\u003eIsolation: Get Away from the Interruptions.\u003c\/p\u003e \u003cp\u003eZero-Time Preparation Techniques: They Get What They Pay For!\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II: The Formal Presentation-Dissertation or Disaster.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Planning the Presentation.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking the Connection.\u003c\/p\u003e \u003cp\u003eProviding the Flow and Reinforcement.\u003c\/p\u003e \u003cp\u003eZero-Time Planning.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Acquiring the Successful Presentation Attitude.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePreparing to Present.\u003c\/p\u003e \u003cp\u003eTaking the Proper Precautions.\u003c\/p\u003e \u003cp\u003eDeveloping a Healthy Indifference.\u003c\/p\u003e \u003cp\u003eZero-Planning Attitude Adjustments.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Conducting the Presentation.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePoise.\u003c\/p\u003e \u003cp\u003eConfidence.\u003c\/p\u003e \u003cp\u003eDignity.\u003c\/p\u003e \u003cp\u003eZero-Preparation Presenting.\u003c\/p\u003e \u003cp\u003eHandling the Video Teleconference.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III: The Informal Discussion-Meetings and Mishaps.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Planning for the Meeting.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAttending or Avoiding Meetings.\u003c\/p\u003e \u003cp\u003eFiltering Meetings.\u003c\/p\u003e \u003cp\u003ePlanning the Meeting.\u003c\/p\u003e \u003cp\u003eZero-Time Planning.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Acquiring a Meeting Attitude.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePreparing.\u003c\/p\u003e \u003cp\u003eAnticipating the Unexpected.\u003c\/p\u003e \u003cp\u003eZero-Planning Attitude Adjustments.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Participating in the Meeting.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting the Meeting.\u003c\/p\u003e \u003cp\u003eInteracting in the Meeting.\u003c\/p\u003e \u003cp\u003eFinishing the Meeting.\u003c\/p\u003e \u003cp\u003eZero-Preparation Techniques.\u003c\/p\u003e \u003cp\u003eHow to Plan and Conduct the Meeting Yourself.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV: Cross-Culture Communication—Bridging the Gap.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Understanding a \u003ci\u003eCommunication\u003c\/i\u003e Culture Gap.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNegating Troublesome Differences.\u003c\/p\u003e \u003cp\u003eLeveraging Useful Similarities.\u003c\/p\u003e \u003cp\u003eCommunicating Effectively.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Writing for \u003ci\u003eAny\u003c\/i\u003e Readership.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting in Character.\u003c\/p\u003e \u003cp\u003eGetting Back to the Basics.\u003c\/p\u003e \u003cp\u003eStaying on Track.\u003c\/p\u003e \u003cp\u003eZero-Time Techniques.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Presenting to \u003ci\u003eAny\u003c\/i\u003e Audience.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlanning for the Unknown.\u003c\/p\u003e \u003cp\u003eGetting Acquainted.\u003c\/p\u003e \u003cp\u003eKeeping Together.\u003c\/p\u003e \u003cp\u003eZero-Planning Techniques.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Meeting with \u003ci\u003eAnyone\u003c\/i\u003e or \u003ci\u003eAn\u003c\/i\u003ey Group.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePreparing for the Encounter.\u003c\/p\u003e \u003cp\u003eGenerating Comfort.\u003c\/p\u003e \u003cp\u003eMaking It Enjoyable for Everyone.\u003c\/p\u003e \u003cp\u003eZero-preparation Techniques.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Conclusion.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cp\u003eAbout the Author.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-IEEE Press","offers":[{"title":"Brand New","offer_id":52286379917592,"sku":"9780471273172","price":39.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471273172.jpg?v=1781550890","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/essential-communication-strategies-for-scientists-engineers-and-technology-professionals-paperback-softback-9780471273172","provider":"Freshly Printed Books","version":"1.0","type":"link"}