{"product_id":"esports-business-management-paperback-softback-9781718231054","title":"Esports Business Management (Paperback \/ softback) 9781718231054","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEsports Business Management\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid P. Hedlund (Edited by), Seth E. Jenny (Edited by), Gil Fried (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781718231054\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 29 September 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e27.9 x 21.6 x 1.5 cm, 0.666 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eEsports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry-one in which hundreds of millions of people play and compete daily.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eEsports Business Management, Second Edition With HKPropel Access,\u003c\/i\u003e presents an all-encompassing look into the world of esports business. This updated and enhanced text will inform both aspiring students and esports professionals about this growing industry. Written by renowned esports academics and experts from across the globe, and endorsed by the Esports Research Network, this foundational text covers a wide range of topics essential for a comprehensive education in esports management. With a striking full-color design and dynamic images that bring concepts to life, the book serves as an excellent resource for undergraduate students who want a solid understanding of esports business management.\u003cbr\u003e\u003cbr\u003e Building on the foundation of the first edition, this textbook begins with an overview of the esports ecosystem, followed by discussions of various levels, from youth esports to the professional ranks. The book delves into the international culture and social issues within esports, and it reviews governance at various levels. It also covers specific business and management activities, including marketing, consumer behavior, sales, sponsorship, venue management, event organization, communications, streaming, finance, legal issues, and team management.\u003cbr\u003e\u003cbr\u003e The second edition of \u003ci\u003eEsports Business Management\u003c\/i\u003e offers a thorough exploration of the growing esports industry, highlighting the wide array of stakeholders, including players, fans, teams, leagues, sponsors, and game publishers. The book underscores the similarities between esports and traditional sports-in terms of organization, event management, and business principles-while also addressing the unique aspects of esports, such as intellectual property ownership, rule development, and revenue generation.\u003cbr\u003e\u003cbr\u003e New discussions address the evolving interest in including esports in the Olympics, the role the International Olympic Committee would play in making that a reality, and the collaboration between esports governing bodies in growing esports internationally.\u003cbr\u003e\u003cbr\u003e Among the book’s many features are Zoning sidebars, in which industry experts highlight real-world examples, useful to both newcomers and seasoned professionals. Supplemental online resources include 28 articles from the \u003ci\u003eJournal of Electronic Gaming and Esports (JEGE)\u003c\/i\u003e along with discussion questions and assignments, links to online videos, industry case studies and highlights, and student exercises to help apply the content.\u003cbr\u003e\u003cbr\u003e While similarities exist between the sports and esports environments, there are also significant differences in how the esports industry must operate to thrive. \u003ci\u003eEsports Business Management, Second Edition,\u003c\/i\u003e is the foundational text for helping students and professionals understand the unique, fast-paced esports industry.\u003cbr\u003e\u003cbr\u003e Note: A code for accessing HK\u003ci\u003ePropel\u003c\/i\u003e is included with all new print books.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword\u003cbr\u003e\u003ci\u003eJulia Hiltscher, \u003c\/i\u003e\u003ci\u003ePhD\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 1.\u003c\/b\u003e Introduction to Esports\u003cbr\u003e\u003ci\u003eDavid P. Hedlund, Seth E. Jenny, Gil Fried, and Russell Hamer\u003c\/i\u003e\u003cbr\u003e What Is Esports?\u003cbr\u003e A Brief History of Video Games and Esports\u003cbr\u003e Esports Platforms\u003cbr\u003e Types of Esports Games\u003cbr\u003e The Esports Ecosystem\u003cbr\u003e Esports Industry Statistics and Market Research\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 2.\u003c\/b\u003e Levels of Esports\u003cbr\u003e\u003ci\u003eSeth E. Jenny and Benjamin T. Sharpe\u003c\/i\u003e\u003cbr\u003e Levels of Esports\u003cbr\u003e Pathways to Professional Esports\u003cbr\u003e Amateur Esports (Tier 3)\u003cbr\u003e Semi-Professional Esports (Tier 2)\u003cbr\u003e The Esports Pipeline Problem\u003cbr\u003e Professional Esports (Tier 1)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 3.\u003c\/b\u003e Esports Culture and Issues\u003cbr\u003e\u003ci\u003eSeth E. Jenny and Lindsey Darvin\u003c\/i\u003e\u003cbr\u003e Perspectives of Gaming Based on Culture\u003cbr\u003e Potential Positive Impacts of Gaming\u003cbr\u003e Common Areas of Concern Regarding Gaming and Esports\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 4.\u003c\/b\u003e Esports Stakeholders\u003cbr\u003e\u003ci\u003eSeth E. Jenny, Josh Jarrett, and Gil Fried\u003c\/i\u003e\u003cbr\u003e Tier 1 Foundational Stakeholders\u003cbr\u003e Tier 2 Supporting Stakeholders\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 5.\u003c\/b\u003e Esports Governance\u003cbr\u003e\u003ci\u003eGil Fried and Clint Kennedy\u003c\/i\u003e\u003cbr\u003e Defining Governance\u003cbr\u003e Types of Governance\u003cbr\u003e International Esports Federation (IESF)\u003cbr\u003e Global Esports Federation (GEF)\u003cbr\u003e International Olympic Committee and Esports\u003cbr\u003e United States Esports Federation (USEF)\u003cbr\u003e Collegiate Organizations\u003cbr\u003e High School Organizations\u003cbr\u003e Should Esports Be Governed the Way Sport Is Governed?\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 6.\u003c\/b\u003e Esports Marketing, Consumer Behavior, and Monetization\u003cbr\u003e\u003ci\u003eDavid P. Hedlund and Marcus Howard\u003c\/i\u003e\u003cbr\u003e The Five Ps of Esports Marketing\u003cbr\u003e Unique Aspects of Esports Marketing\u003cbr\u003e Marketing Esports to Players, Spectators, and Fans\u003cbr\u003e Spectator Motivations to Watch Esports\u003cbr\u003e Esports Sales and Monetization\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 7.\u003c\/b\u003e Esports Sponsorship\u003cbr\u003e\u003ci\u003eDavid P. Hedlund and Anthony D. Pizzo\u003c\/i\u003e\u003cbr\u003e Understanding Sponsorship\u003cbr\u003e Types of Esports Sponsors\u003cbr\u003e Sponsorship Opportunities\u003cbr\u003e Issues Facing Sponsors\u003cbr\u003e Sponsorship Evaluation\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 8.\u003c\/b\u003e Esports Venues\u003cbr\u003e\u003ci\u003eGil Fried\u003c\/i\u003e\u003cbr\u003e Large-Scale Esports Venues\u003cbr\u003e Small-Scale Esports Venues\u003cbr\u003e Designing Esports Spaces for Universities and Athletes of the Future\u003cbr\u003e Basics of Esports Facility Management\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 9.\u003c\/b\u003e Esports Events\u003cbr\u003e\u003ci\u003eGil Fried and David P. Hedlund\u003c\/i\u003e\u003cbr\u003e Brainstorming and Setting Goals and Objectives\u003cbr\u003e Creating the Framework of the Event\u003cbr\u003e Event Bidding\u003cbr\u003e Event Budgeting\u003cbr\u003e Event Registration\u003cbr\u003e Event Management\u003cbr\u003e Postevent Evaluation\u003cbr\u003e Thanking Patrons and Participants\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 10.\u003c\/b\u003e Esports Broadcast Management and Communications\u003cbr\u003e\u003ci\u003eSeth E. Jenny, Adam Antor, Brandon C. Harris, and David P. Hedlund\u003c\/i\u003e\u003cbr\u003e Media Production in Esports\u003cbr\u003e Tools in Esports Communication\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 11.\u003c\/b\u003e Esports Finance and Economics\u003cbr\u003e\u003ci\u003eGil Fried\u003c\/i\u003e\u003cbr\u003e The Business of Esports\u003cbr\u003e Basic Financial Concepts\u003cbr\u003e Budgeting for an Esports Team\u003cbr\u003e How to Read an Annual Report\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 12.\u003c\/b\u003e Esports Law\u003cbr\u003e\u003ci\u003eGil Fried and Justin M. Jacobson\u003c\/i\u003e\u003cbr\u003e What Is Esports Law?\u003cbr\u003e Overview of Important Legal Concepts\u003cbr\u003e Intellectual Property (IP)\u003cbr\u003e Contract Law\u003cbr\u003e Tort Liability\u003cbr\u003e Unionizing Esports Players\u003cbr\u003e Legal Rights of Esports Athletes\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 13.\u003c\/b\u003e Esports Team and Player Management\u003cbr\u003e\u003ci\u003eDavid P. Hedlund, Seth E. Jenny, Joanne Donoghue, and Oliver Leis\u003c\/i\u003e\u003cbr\u003e The Rise of Esports Coaching\u003cbr\u003e Esports Coaching as a Profession\u003cbr\u003e The Role of Owners, Game Coaches, and Life Coaches\u003cbr\u003e Health and Wellness Considerations\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 14.\u003c\/b\u003e Esports Careers\u003cbr\u003e\u003ci\u003eTobias M. Scholz, Nicolas Besombes, and David P. Hedlund\u003c\/i\u003e\u003cbr\u003e Esports Job Descriptions and RÉ\u003cbr\u003esumÉ\u003cbr\u003es\u003cbr\u003e Careers in Esports\u003cbr\u003e Career Opportunities Outside of Esports and the Video Game Industry\u003cbr\u003e The Future of Esports\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Human Kinetics","offers":[{"title":"Brand New","offer_id":52656052535576,"sku":"9781718231054","price":63.89,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/esports-business-management-paperback-softback-9781718231054","provider":"Freshly Printed Books","version":"1.0","type":"link"}