{"product_id":"entrepreneurship-paperback-softback-9781118906859","title":"Entrepreneurship (Paperback \/ softback) 9781118906859","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEntrepreneurship\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eWilliam D. Bygrave (Author), Andrew Zacharakis (Author), Sean Wise (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118906859, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 16 October 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e640 pages\u003cbr\u003e24.9 x 19.8 x 3 cm, 0.907 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eEntrepreneurship\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e, Canadian Edition\u003c\/b\u003e combines the concepts and theories of entrepreneurship with practical instruction and a range of real-life examples and cases. The concepts cover what aspiring entrepreneurs need to know to start and grow their businesses while the examples and cases tell the stories of real entrepreneurs. The text covers all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, and building it into a viable business.\u003c\/p\u003e \u003cp\u003eCanadian author and successful entrepreneur, Dr. Sean Wise of Ryerson University, is highly regarded in the industry and believes that students can learn from top entrepreneurs in Canada, as well as the U.S. and globally. Dr. Wise is the host of \u003ci\u003eThe Naked Entrepreneur Show\u003c\/i\u003e, a web based series devoted to the topic that features interviews with entrepreneurs and those involved in entrepreneurship.  Clips from the show are mapped to concepts in the text, making the text more engaging, relevant, and current.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1 The Power of Entrepreneurship 1\u003c\/p\u003e \u003cp\u003e2 The Entrepreneurial Process 51\u003c\/p\u003e \u003cp\u003e3 Opportunity Recognition, Shaping, and Reshaping 83\u003c\/p\u003e \u003cp\u003e4 Understanding Your Business Model and Developing Your Strategy 129\u003c\/p\u003e \u003cp\u003e5 Entrepreneurial Marketing 167\u003c\/p\u003e \u003cp\u003e6 Selling in an Entrepreneurial Context 209\u003c\/p\u003e \u003cp\u003e7 Building the Founding Team 237\u003c\/p\u003e \u003cp\u003e8 The Business Planning Process 279\u003c\/p\u003e \u003cp\u003e9 Building Your Pro Forma Financial Statements 353\u003c\/p\u003e \u003cp\u003e10 Financing Entrepreneurial Ventures Worldwide 387\u003c\/p\u003e \u003cp\u003e11 Raising Money for Starting and Growing Businesses 431\u003c\/p\u003e \u003cp\u003e12 Debt and Other Forms of Financing 473\u003c\/p\u003e \u003cp\u003e13 Legal and Tax Issues, Including Intellectual Property 515\u003c\/p\u003e \u003cp\u003e14 Entrepreneurial Growth 553\u003c\/p\u003e \u003cp\u003e15 Social Entrepreneurship 589\u003c\/p\u003e \u003cp\u003eGlossary 614\u003c\/p\u003e \u003cp\u003eIndex 620\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52421380276504,"sku":"9781118906859","price":74.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118906859.jpg?v=1784593710","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/entrepreneurship-paperback-softback-9781118906859","provider":"Freshly Printed Books","version":"1.0","type":"link"}