{"product_id":"entrepreneurial-marketing-beyond-professionalism-to-creativity-leadership-and-sustainability-hardback-9781119835202","title":"Entrepreneurial Marketing; Beyond Professionalism to Creativity, Leadership, and Sustainability (Hardback) 9781119835202","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEntrepreneurial Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eBeyond Professionalism to Creativity, Leadership, and Sustainability\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePhilip Kotler (Author), Hermawan Kartajaya (Author), Hooi Den Huan (Author), Jacky Mussry (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119835202, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 16 March 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e23.1 x 16.3 x 3.3 cm, 0.476 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eAn eye-opening discussion of the future of marketing, from four of the leading minds in the field\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eEntrepreneurial Marketing: Beyond Professional Marketing\u003c\/i\u003e, a renowned team of marketing leaders, including the \"Father of Modern Marketing,\" Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments.\u003c\/p\u003e \u003cp\u003eThe authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity\u003c\/li\u003e \u003cli\u003eDiscussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030\u003c\/li\u003e \u003cli\u003eExplorations of the paradox between the development of core competencies and collaboration with various parties, including competitors\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe latest publication from some of the foremost minds in marketing—and in business, generally—\u003ci\u003eEntrepreneurial Marketing: Beyond Professional Marketing \u003c\/i\u003eis a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePrologue: Marketing in the Post-Normal Era xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e1 The Omnihouse Model: A Holistic Perspective of Entrepreneurial Marketing 1\u003c\/p\u003e \u003cp\u003e2 From Professional to Entrepreneurial Marketing: The Core Elements of the Omnihouse Model 7\u003c\/p\u003e \u003cp\u003e3 Rethinking Competition: Collaborating for Sustainability 17\u003c\/p\u003e \u003cp\u003e4 Navigating Customers: Progressive Approach for Stronger Market Position 33\u003c\/p\u003e \u003cp\u003e5 Unifying Capabilities: Converging Mindsets Within an Organization 47\u003c\/p\u003e \u003cp\u003e6 Integrating Functions: Converging Departments Within an Organization 55\u003c\/p\u003e \u003cp\u003e7 Converging Creativity and Productivity: From Idea Generation to Capital Optimization 67\u003c\/p\u003e \u003cp\u003e8 Creativity and the Balance Sheet: Securing Funding for Imaginative Capabilities 79\u003c\/p\u003e \u003cp\u003e9 Converging Innovation and Improvement: Solution-Centric Approach for Higher Profit Margin 93\u003c\/p\u003e \u003cp\u003e10 Converging Leadership and Management: Maintaining Values and Increasing Market Value 109\u003c\/p\u003e \u003cp\u003e11 Finding and Seizing Opportunities: From Business Outlook to Marketing Architecture 123\u003c\/p\u003e \u003cp\u003e12 Building Omni Capabilities: From Preparation to Execution 141\u003c\/p\u003e \u003cp\u003e13 Securing Future Trajectory: From Balance Sheet to Market Value 161\u003c\/p\u003e \u003cp\u003e14 Uniting Marketing and Finance: From Separation to Integration 181\u003c\/p\u003e \u003cp\u003e15 Technology for Humanity: High Tech, Higher Touch 199\u003c\/p\u003e \u003cp\u003e16 Technology and Stakeholders: Leveraging Tools to Increase Value 211\u003c\/p\u003e \u003cp\u003e17 The Post-Operational Excellence: Balancing Rigidity and Flexibility 225\u003c\/p\u003e \u003cp\u003eEpilogue: Visioning the Next Curve 241\u003c\/p\u003e \u003cp\u003eAppendix: Punokawan and Pandava: The Indonesian Mythic Symbols of CI-EL and PI-PM in the Omnihouse Model 249\u003c\/p\u003e \u003cp\u003eAbout the Authors 253\u003c\/p\u003e \u003cp\u003eIndex 255\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52470041870616,"sku":"9781119835202","price":18.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119835202.jpg?v=1785629564","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/entrepreneurial-marketing-beyond-professionalism-to-creativity-leadership-and-sustainability-hardback-9781119835202","provider":"Freshly Printed Books","version":"1.0","type":"link"}