{"product_id":"entrepreneur-and-small-business-problem-solver-paperback-softback-9780471692836","title":"Entrepreneur and Small Business Problem Solver (Paperback \/ softback) 9780471692836","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEntrepreneur and Small Business Problem Solver\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eWilliam A. Cohen (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471692836, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 13 December 2005\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e432 pages\u003cbr\u003e23.4 x 19.2 x 2.3 cm, 0.726 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eA new, revised edition of the classic guide for entrepreneurs\u003c\/b\u003e  \u003cp\u003eFor more than a decade, \u003cb\u003e\u003ci\u003eThe Entrepreneur and Small Business Problem Solver\u003c\/i\u003e\u003c\/b\u003e has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet the needs of the modern reader in today's fast-paced business environment. Covering everything from getting a start-up loan to introducing a new product, this comprehensive guide shows you how to deal with the common problems every small business faces-without hiring expensive outside help.\u003c\/p\u003e \u003cp\u003eThis handy guide is packed with the kind of essential, down-to-earth advice everyone running a small business needs-whether you need help with your business plan or collecting a small debt. This new Third Edition features new information on tax law changes, technological advances, and changes in government services, and includes an entirely new chapter on Internet marketing and e-commerce. Focused on practicality, the book also features downloadable, chapter-ending worksheets that will help you retain what you learned and implement it correctly. A truly unique source for sound business guidance, \u003cb\u003e\u003ci\u003eThe Entrepreneur and Small Business Problem Solver\u003c\/i\u003e\u003c\/b\u003e, Third Edition is an invaluable reference that every business owner needs.\u003c\/p\u003e \u003cp\u003eInside, you'll find world-class guidance on these topics and more:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow and where to find start-up capital\u003c\/li\u003e \u003cli\u003eInsuring your business\u003c\/li\u003e \u003cli\u003eExtending credit and collecting debts\u003c\/li\u003e \u003cli\u003eFinancial record-keeping\u003c\/li\u003e \u003cli\u003eCarrying out marketing research\u003c\/li\u003e \u003cli\u003ePricing products and services\u003c\/li\u003e \u003cli\u003eMarketing and advertising your business\u003c\/li\u003e \u003cli\u003eDoing business and marketing online\u003c\/li\u003e \u003cli\u003eRecruiting and managing employees\u003c\/li\u003e \u003cli\u003eProtecting your business and avoiding rip-offs\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eChapter 1: So You Want to Go into Business for Yourself.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION I: FINANCIAL PROBLEM SOLVING.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 2: What You Need to Know about the Legal Aspects of Going into Business.\u003c\/p\u003e \u003cp\u003eChapter 3: Sources of Capital and How to Get a Loan.\u003c\/p\u003e \u003cp\u003eChapter 4: Business Insurance—What You Need and What You Do Not Need.\u003c\/p\u003e \u003cp\u003eChapter 5: Financial Management.\u003c\/p\u003e \u003cp\u003eChapter 6: Credit in Today’s Economy: When to Give Credit and How to Collect Money Owed You.\u003c\/p\u003e \u003cp\u003eChapter 7: Record Keeping Is Vital—What Records You Need and How to Keep Records Easily.\u003c\/p\u003e \u003cp\u003eChapter 8: Doing Marketing Research: Easily, Quickly, and Profitably.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION II: MARKETING PROBLEM SOLVING.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9: How to Find and Introduce a New Product or Service.\u003c\/p\u003e \u003cp\u003eChapter 10: How to Price Your Products and Services for Maximum Prof its.\u003c\/p\u003e \u003cp\u003eChapter 11: How to Build Your Business with Advertising and Publicity.\u003c\/p\u003e \u003cp\u003eChapter 12: How to Sell and Build Your Own Sales Organization.\u003c\/p\u003e \u003cp\u003eChapter 13: How to Make Money with Trade Shows.\u003c\/p\u003e \u003cp\u003eChapter 14: Making Money with E-Commerce.\u003c\/p\u003e \u003cp\u003eChapter 15: How to Develop a Marketing\/Business Plan.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION III: MANANAGEMENT PROBLEM SOLVING.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 16: Protecting Your Ideas.\u003c\/p\u003e \u003cp\u003eChapter 17: How to Recruit and Hire New Employees.\u003c\/p\u003e \u003cp\u003eChapter 18: How to Manage Your Most Valuable Resource: People.\u003c\/p\u003e \u003cp\u003eChapter 19: How to Avoid Getting Ripped Off.\u003c\/p\u003e \u003cp\u003eChapter 20: How to Use the Computer and Advanced Technologies to Stay Ahead of the Competition.\u003c\/p\u003e \u003cp\u003eAPPENDIX: Useful Internet Sites for Entrepreneurs and Small Businesses.\u003c\/p\u003e \u003cp\u003eINDEX.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52298035724568,"sku":"9780471692836","price":21.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471692836.jpg?v=1781731896","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/entrepreneur-and-small-business-problem-solver-paperback-softback-9780471692836","provider":"Freshly Printed Books","version":"1.0","type":"link"}