{"product_id":"enterprise-innovation-from-creativity-to-engineering-hardback-9781848218512","title":"Enterprise Innovation; From Creativity to Engineering (Hardback) 9781848218512","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEnterprise Innovation\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eFrom Creativity to Engineering\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMichele Missikoff (Edited by), M Missikoff (Author), Massimo Canducci (Edited by), Neil Maiden (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781848218512, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 4 August 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e24.1 x 16.3 x 2.4 cm, 0.626 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eThe World is changing and then also how enterprises carry out innovation needs to change. The book presents new methods and tools (from Creativity to Engineering), aimed at promoting and sustaining enterprise innovation and production improvement.\u003c\/p\u003e \u003cp\u003eThe book is primarily (but not exclusively) based on the new approaches, methods, frameworks, and tools conceived for enterprise innovation and production improvement, developed during the European Project BIVEE (Business Innovation for Virtual Enterprise Ecosystems.) Addressed topics range from Open Innovation in Virtual Enterprises to shared virtual spaces for collaborative creativity, to Innovation metrics and monitoring in the context of networked SMEs.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePREFACE . xiii \u003cp\u003e\u003cb\u003ePART 1. BIVEE PROJECT FRAMING 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1. BUSINESS INNOVATION IN VIRTUAL ENTERPRISE ENVIRONMENTS 3\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eMassimo CANDUCCI\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e1.1. Introduction 3\u003c\/p\u003e \u003cp\u003e1.2. Business innovation and virtual enterprises 5\u003c\/p\u003e \u003cp\u003e1.3. Bibliography 6\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2. FROM CREATIVITY TO INNOVATION: THE IMPORTANCE OF DESIGN 7\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eNeil MAIDEN\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2.1. Creativity and innovation 7\u003c\/p\u003e \u003cp\u003e2.2. Creative problem-solving methods 8\u003c\/p\u003e \u003cp\u003e2.3. Linking creativity and innovation through design 9\u003c\/p\u003e \u003cp\u003e2.4. Service design processes 10\u003c\/p\u003e \u003cp\u003e2.5. Integrating creativity support more effectively into service design methods 15\u003c\/p\u003e \u003cp\u003e2.6 Conclusions 18\u003c\/p\u003e \u003cp\u003e2.7. Bibliography 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3. THE BIVEE PROJECT: AN OVERVIEW OF METHODOLOGY AND TOOLS 21\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eMichele MISSIKOFF and Pierluigi ASSOGNA\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3.1. Framing 21\u003c\/p\u003e \u003cp\u003e3.2. The mission of BIVEE 24\u003c\/p\u003e \u003cp\u003e3.3. Business ecosystems and virtual enterprises 26\u003c\/p\u003e \u003cp\u003e3.4. Value production space 29\u003c\/p\u003e \u003cp\u003e3.5. A participatory space for business innovation 34\u003c\/p\u003e \u003cp\u003e3.6. BIVEE innovation waves 37\u003c\/p\u003e \u003cp\u003e3.7. An integrated view of VPS and BIS 40\u003c\/p\u003e \u003cp\u003e3.8. The macro-architecture of the BIVEE platform 42\u003c\/p\u003e \u003cp\u003e3.9. Trial cases and impact 44\u003c\/p\u003e \u003cp\u003e3.10. Bibliography 46\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2. STORYTELLING ON BIVEE EXPERIENCE 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4. A PROJECT OF COLLABORATIVE NETWORKED INNOVATION 49\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eCristina CRISTALLI, Daniela ISIDORI and Isabella TERZONI\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4.1. Introduction 49\u003c\/p\u003e \u003cp\u003e4.2. Creativity wave 50\u003c\/p\u003e \u003cp\u003e4.2.1. Proposed idea 50\u003c\/p\u003e \u003cp\u003e4.3. Idea submission: Flumen 58\u003c\/p\u003e \u003cp\u003e4.4. Innovation project: Flumen 60\u003c\/p\u003e \u003cp\u003e4.4. Feasibility wave 64\u003c\/p\u003e \u003cp\u003e4.5. Prototyping wave 66\u003c\/p\u003e \u003cp\u003e4.6. Engineering wave 69\u003c\/p\u003e \u003cp\u003e4.7. Conclusions 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5. A DAY OF NETWORKED PRODUCTION IMPROVEMENT 73\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eFernando GIGANTE VALENCIA, Anil PACACI and Ali Anil SINACI\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5.1. Resources involved 73\u003c\/p\u003e \u003cp\u003e5.2. Setting the scene 75\u003c\/p\u003e \u003cp\u003e5.3. Plan phase 76\u003c\/p\u003e \u003cp\u003e5.3.1. Sales trend analysis 76\u003c\/p\u003e \u003cp\u003e5.3.2. Order evaluation 77\u003c\/p\u003e \u003cp\u003e5.3.3. Product definition 77\u003c\/p\u003e \u003cp\u003e5.3.4. Network setup 79\u003c\/p\u003e \u003cp\u003e5.4. Source phase 80\u003c\/p\u003e \u003cp\u003e5.4.1. Stock analysis 80\u003c\/p\u003e \u003cp\u003e5.4.2. Supplier selection 81\u003c\/p\u003e \u003cp\u003e5.4.3. Purchase management 82\u003c\/p\u003e \u003cp\u003e5.4.4. Component storage 83\u003c\/p\u003e \u003cp\u003e5.5. Build phase 83\u003c\/p\u003e \u003cp\u003e5.5.1. Component manufacturing 83\u003c\/p\u003e \u003cp\u003e5.5.2. Finishing 84\u003c\/p\u003e \u003cp\u003e5.5.3. Product assembly 85\u003c\/p\u003e \u003cp\u003e5.5.4. Quality control 85\u003c\/p\u003e \u003cp\u003e5.6. Delivery phase 86\u003c\/p\u003e \u003cp\u003e5.6.1. Packing 86\u003c\/p\u003e \u003cp\u003e5.6.2. Order preparation 86\u003c\/p\u003e \u003cp\u003e5.6.3. Shipping 87\u003c\/p\u003e \u003cp\u003e5.6.4. Delivery 87\u003c\/p\u003e \u003cp\u003e5.7. Final considerations 88\u003c\/p\u003e \u003cp\u003e5.8. Bibliography 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 3. INNOVATING INNOVATION: BIVEE ACHIEVEMENTS 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6. THE BIVEE FRAMEWORK AND THE COLLABORATIVE INNOVATION CAPABILITY MATURITY MODEL (CICMM) 93\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBenjamin KNOKE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6.1. The virtual enterprise modeling framework (VEMF) 94\u003c\/p\u003e \u003cp\u003e6.1.1. VEMF: methodological background 95\u003c\/p\u003e \u003cp\u003e6.1.2. VEMF: virtual enterprise setup 96\u003c\/p\u003e \u003cp\u003e6.1.3. VEMF: modeling framework for production processes 99\u003c\/p\u003e \u003cp\u003e6.2. Business innovation reference framework 101\u003c\/p\u003e \u003cp\u003e6.2.1. BIRF: methodological background 101\u003c\/p\u003e \u003cp\u003e6.2.2. BIRF: reference framework for innovation projects 103\u003c\/p\u003e \u003cp\u003e6.3. Monitoring framework 104\u003c\/p\u003e \u003cp\u003e6.4. Collaborative innovation capability maturity model (CICMM) 107\u003c\/p\u003e \u003cp\u003e6.5. Conclusion and outlook 108\u003c\/p\u003e \u003cp\u003e6.6. Bibliography 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7. THE BIVEE ENVIRONMENT: DESCRIPTION OF THE OVERALL SOFTWARE ARCHITECTURE  111\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eMauro ISAJA\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7.1. Introduction 111\u003c\/p\u003e \u003cp\u003e7.2. BIVEE environment reference architecture 113\u003c\/p\u003e \u003cp\u003e7.3. The BIVEE platform 113\u003c\/p\u003e \u003cp\u003e7.3.1. Production and innovation knowledge repository 114\u003c\/p\u003e \u003cp\u003e7.3.2. Web portal 120\u003c\/p\u003e \u003cp\u003e7.4. BIVEE application: the mission control room 122\u003c\/p\u003e \u003cp\u003e7.5. BIVEE application: the virtual innovation factory 123\u003c\/p\u003e \u003cp\u003e7.6. Conclusions 123\u003c\/p\u003e \u003cp\u003e7.7. Bibliography 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8. THE MISSION CONTROL ROOM 125\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eNesat EFENDIOGLU, Wilfrid UTZ and Robert WOITSCH\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8.1. Introduction 125\u003c\/p\u003e \u003cp\u003e8.2. Application scenarios 126\u003c\/p\u003e \u003cp\u003e8.2.1. Virtual enterprise design 126\u003c\/p\u003e \u003cp\u003e8.2.2. Virtual execution assistant 128\u003c\/p\u003e \u003cp\u003e8.2.3. Virtual enterprise monitoring 129\u003c\/p\u003e \u003cp\u003e8.2.4. Collecting feedback through the whiteboard 131\u003c\/p\u003e \u003cp\u003e8.3. Concept 132\u003c\/p\u003e \u003cp\u003e8.3.1. Identified requirements and issues 132\u003c\/p\u003e \u003cp\u003e8.3.2. Approach and solution 133\u003c\/p\u003e \u003cp\u003e8.4. Realization\/technology 135\u003c\/p\u003e \u003cp\u003e8.5. User experience 139\u003c\/p\u003e \u003cp\u003e8.6. Conclusion 140\u003c\/p\u003e \u003cp\u003e8.7. Bibliography 141\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 9. THE VIRTUAL INNOVATION FACTORY 143\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eFrancisco CALLE MORENO\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9.1. Introduction 143\u003c\/p\u003e \u003cp\u003e9.2. Methodological background 143\u003c\/p\u003e \u003cp\u003e9.3. Current status 144\u003c\/p\u003e \u003cp\u003e9.3.1. Baseline 144\u003c\/p\u003e \u003cp\u003e9.3.2. Technology change 145\u003c\/p\u003e \u003cp\u003e9.3.3. The selected framework 146\u003c\/p\u003e \u003cp\u003e9.3.4. A more technical overview of the selected framework: Meteor 147\u003c\/p\u003e \u003cp\u003e9.3.5. Components 150\u003c\/p\u003e \u003cp\u003e9.3.6. The main VIF application 151\u003c\/p\u003e \u003cp\u003e9.3.7. Fostering creativity 153\u003c\/p\u003e \u003cp\u003e9.3.8. Collaborative tools 154\u003c\/p\u003e \u003cp\u003e9.3.9. The innovation observatory 156\u003c\/p\u003e \u003cp\u003e9.3.10. The semantic shared whiteboard 157\u003c\/p\u003e \u003cp\u003e9.4. Connection with other BIVEE components 158\u003c\/p\u003e \u003cp\u003e9.5. Conclusions and future work 159\u003c\/p\u003e \u003cp\u003e9.6. Bibliography 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 10. THE PRODUCTION AND INNOVATION KNOWLEDGE REPOSITORY 161\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eFrancesco TAGLINO and Fabrizio SMITH\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10.1. Introduction 161\u003c\/p\u003e \u003cp\u003e10.1.1. BIVEE innovation framework 162\u003c\/p\u003e \u003cp\u003e10.1.2. Analysis of requirements 163\u003c\/p\u003e \u003cp\u003e10.2. Key enabling semantic technologies 164\u003c\/p\u003e \u003cp\u003e10.3. Ontological framework 165\u003c\/p\u003e \u003cp\u003e10.3.1. Knowledge resource ontologies 166\u003c\/p\u003e \u003cp\u003e10.4. Domain ontology building methodology 170\u003c\/p\u003e \u003cp\u003e10.5. Semantic annotation 174\u003c\/p\u003e \u003cp\u003e10.5.1. Ontology-based lifting of value production space knowledge 174\u003c\/p\u003e \u003cp\u003e10.5.2. Ontology-based lifting of business innovation space knowledge 179\u003c\/p\u003e \u003cp\u003e10.5.3. Application scenarios and main functionalities for the BIS 180\u003c\/p\u003e \u003cp\u003e10.6. Semantic enrichment of semantic media contents 181\u003c\/p\u003e \u003cp\u003e10.6.1. Semantic search to foster idea creation 182\u003c\/p\u003e \u003cp\u003e10.6.2. Semantic correlation of SMCs 183\u003c\/p\u003e \u003cp\u003e10.6.3. User-driven content browsing 183\u003c\/p\u003e \u003cp\u003e10.7. Implementation 184\u003c\/p\u003e \u003cp\u003e10.7.1. PIKR architecture overview 185\u003c\/p\u003e \u003cp\u003e10.8. Conclusions 186\u003c\/p\u003e \u003cp\u003e10.9. Bibliography 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 11. MONITORING INNOVATION AND PRODUCTION IMPROVEMENT 189\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eClaudia DIAMANTINI, Domenico POTENA and Emanuele STORTI\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11.1. Introduction 189\u003c\/p\u003e \u003cp\u003e11.2. Related work 191\u003c\/p\u003e \u003cp\u003e11.3. Architecture of the performance monitoring 193\u003c\/p\u003e \u003cp\u003e11.4. KPIOnto 194\u003c\/p\u003e \u003cp\u003e11.4.1. Analysis of requirements and KPI characteristics 194\u003c\/p\u003e \u003cp\u003e11.4.2. Ontology schema 195\u003c\/p\u003e \u003cp\u003e11.5. Semantic services 198\u003c\/p\u003e \u003cp\u003e11.5.1. Formula manipulation 199\u003c\/p\u003e \u003cp\u003e11.5.2. Consistency check 199\u003c\/p\u003e \u003cp\u003e11.6. Semantic data handler 201\u003c\/p\u003e \u003cp\u003e11.6.1. Query management 201\u003c\/p\u003e \u003cp\u003e11.6.2. Architecture of the semantic data handler 202\u003c\/p\u003e \u003cp\u003e11.7. User applications 205\u003c\/p\u003e \u003cp\u003e11.7.1. KPIOnto Editor 205\u003c\/p\u003e \u003cp\u003e11.7.2. KPIExplorer 207\u003c\/p\u003e \u003cp\u003e11.8. Conclusion 209\u003c\/p\u003e \u003cp\u003e11.9. Bibliography 210\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 12. RAW DATA CONNECTION SERVICES AND TOOLS 213\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eMauro ISAJA\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12.1. Introduction 213\u003c\/p\u003e \u003cp\u003e12.2. Raw data management 214\u003c\/p\u003e \u003cp\u003e12.2.1. Data storage 215\u003c\/p\u003e \u003cp\u003e12.2.2. Public API 220\u003c\/p\u003e \u003cp\u003e12.2.3. Front-end 221\u003c\/p\u003e \u003cp\u003e12.3. Semantic annotation and ETL development environment 222\u003c\/p\u003e \u003cp\u003e12.3.1. Meta-data synchronization 224\u003c\/p\u003e \u003cp\u003e12.3.2. Data translation 226\u003c\/p\u003e \u003cp\u003e12.3.3. ETL job building 229\u003c\/p\u003e \u003cp\u003e12.3.4. ETL job deployment 232\u003c\/p\u003e \u003cp\u003e12.4. Bibliography 232\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 4. CONCRETE EXPERIENCE OF INNOVATION IN A KNOWLEDGE CENTRIC ECONOMY 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 13. INNOVATION AND PRODUCTION IMPROVEMENT IN VIRTUAL ENTERPRISES: THE USER PERSPECTIVE 235\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eAnil PACACI, Ali Anil SINACI and Asuman DOGAC\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13.1. Why validation 235\u003c\/p\u003e \u003cp\u003e13.2. End-users 235\u003c\/p\u003e \u003cp\u003e13.2.1. AIDIMA 236\u003c\/p\u003e \u003cp\u003e13.2.2. Loccioni 237\u003c\/p\u003e \u003cp\u003e13.3. Pilot validation cases 238\u003c\/p\u003e \u003cp\u003e13.3.1. AS-IS and TO-BE application cases 239\u003c\/p\u003e \u003cp\u003e13.3.2. Connection to user requirements 240\u003c\/p\u003e \u003cp\u003e13.4. First monitoring campaign (FMC) 243\u003c\/p\u003e \u003cp\u003e13.4.1. Methodology 243\u003c\/p\u003e \u003cp\u003e13.4.2. Analysis and conclusion 245\u003c\/p\u003e \u003cp\u003e13.5. Second Monitoring Campaign (SMC) 248\u003c\/p\u003e \u003cp\u003e13.5.1. Methodology 248\u003c\/p\u003e \u003cp\u003e13.5.2. Analysis and conclusion 251\u003c\/p\u003e \u003cp\u003e13.6. Impact analysis of BIVEE 253\u003c\/p\u003e \u003cp\u003e13.7. Bibliography 255\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 14. A METHODOLOGY FOR THE SETUP OF A VIRTUAL INNOVATION FACTORY PLATFORM  257\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eCristina CRISTALLI, Daniela ISIDORI and Isabella TERZONI\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14.1. Introduction 257\u003c\/p\u003e \u003cp\u003e14.2. Innovation knowledge flow, storage and monitoring with the BIVEE platform 259\u003c\/p\u003e \u003cp\u003e14.3. Virtual innovation factory platform 260\u003c\/p\u003e \u003cp\u003e14.4. KPI selection and BIVEE platform prototype 262\u003c\/p\u003e \u003cp\u003e14.5. Conclusions 263\u003c\/p\u003e \u003cp\u003e14.6. Bibliography 264\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 15. THE AIDIMA EXPERIENCE 265\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eFernando GIGANTE VALENCIA\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15.1. Introduction 265\u003c\/p\u003e \u003cp\u003e15.2. Validation scenarios 266\u003c\/p\u003e \u003cp\u003e15.3. Monitoring campaigns 271\u003c\/p\u003e \u003cp\u003e15.4. The BIVEE setup 276\u003c\/p\u003e \u003cp\u003e15.4.1. Product definition 276\u003c\/p\u003e \u003cp\u003e15.4.2. Definition of processes 278\u003c\/p\u003e \u003cp\u003e15.4.3. KPI management 279\u003c\/p\u003e \u003cp\u003e15.5. Encountered issues 280\u003c\/p\u003e \u003cp\u003e15.5.1. Furniture production cycles 281\u003c\/p\u003e \u003cp\u003e15.5.2. Data sharing 281\u003c\/p\u003e \u003cp\u003e15.5.3. Low technology SMEs 282\u003c\/p\u003e \u003cp\u003e15.5.4. Process modeling 282\u003c\/p\u003e \u003cp\u003e15.6. Improvements in the BIVEE environment 283\u003c\/p\u003e \u003cp\u003e15.7. BIVEE cultural improvement 284\u003c\/p\u003e \u003cp\u003e15.7.1. Collaborative approach 285\u003c\/p\u003e \u003cp\u003e15.7.2. Information sharing 285\u003c\/p\u003e \u003cp\u003e15.7.3. Process management 286\u003c\/p\u003e \u003cp\u003e15.7.4. Detection of problems and opportunities 287\u003c\/p\u003e \u003cp\u003e15.7.5. KPIs management 288\u003c\/p\u003e \u003cp\u003e15.8. Conclusions 288\u003c\/p\u003e \u003cp\u003e15.9. Bibliography 289\u003c\/p\u003e \u003cp\u003eCONCLUSIONS 291\u003c\/p\u003e \u003cp\u003eMichele MISSIKOFF\u003c\/p\u003e \u003cp\u003eLIST OF AUTHORS 295\u003c\/p\u003e \u003cp\u003eINDEX 297\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-ISTE","offers":[{"title":"Brand New","offer_id":52449398685976,"sku":"9781848218512","price":122.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781848218512.jpg?v=1785198100","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/enterprise-innovation-from-creativity-to-engineering-hardback-9781848218512","provider":"Freshly Printed Books","version":"1.0","type":"link"}