{"product_id":"enron-ascending-the-forgotten-years-1984-1996-hardback-9781118549575","title":"Enron Ascending; The Forgotten Years, 1984-1996 (Hardback) 9781118549575","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEnron Ascending\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Forgotten Years, 1984-1996\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003e\"Robert L. Bradley's *Enron Ascending* is one of the most remarkable contributions to business history in years. This is the inside history of the company by a man who was there. Anyone interested in American capitalism should read this book.\"\u003cbr\u003e—\u003cb\u003eTyler Cowen\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"There is only one reason to read another book on Enron: the author offers a more complete and authoritative account of the run-up to Enron's collapse than that offered by others, and in doing so invites a deeper consideration of the meaning of the Enron story.\"\u003cbr\u003e—\u003cb\u003eMalcolm Salter\u003c\/b\u003e\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRobert L. Bradley, Jr. (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118549575, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 25 September 2018\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e816 pages\u003cbr\u003e1 x 1 x 1 cm, 1.243 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eA great fall cannot be understood apart from the rise that preceded it. \u003ci\u003eEnron Ascending\u003c\/i\u003e is the only book to date that examines in detail the first two-thirds of that iconic energy company's life. Thus, it is the only book to date that exposes the deepest causes of Enron's stunning collapse. Nobel economist Paul Krugman predicted that history would look upon Enron's plummet as a greater turning point than the fall of the Twin Towers.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEnron Ascending\u003c\/i\u003e explains the shock of the company's fall by recalling the astounding achievements of Enron’s birth, childhood, adolescence, and early maturity. It sets forth the once-celebrated but now-forgotten industry and innovation that caused the company and its reputation to soar stratospherically. At the same time, always conscious of the company's fate, the book highlights throughout the developing habits of thought and behavior that later evolved into self-destructive acts of desperation and deceit.\u003c\/p\u003e \u003cp\u003eWritten fifteen years after the firm’s demise, \u003ci\u003eEnron Ascending\u003c\/i\u003e offers the long perspective of a uniquely positioned insider, Robert L. Bradley, Jr., the company's director of public-policy analysis and Chairman Ken Lay's personal speechwriter. The book also offers a library of previously unavailable information, drawn from Bradley’s innumerable corporate documents and unrepeatable interviews, which he collected in his capacity as the company's prospective historian.\u003c\/p\u003e \u003cp\u003eMost important, however, \u003ci\u003eEnron Ascending\u003c\/i\u003e offers an antidote to the unending stories, studies, and books about Enron that are presented as just-the-facts but are in reality shaped decisively by the worldview of their authors. Bradley shows, beyond dispute, that the early habits which set precedents for Enron's history-making demise were directly contrary to the free-market behaviors and capitalist attitudes generally blamed for Enron's fall.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction: The Process of Enron (Pages: 1-65) \u003cp\u003e\u003cb\u003ePart I : From HNG to Enron: 1984–1987\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 1 The New Houston Natural Gas (Pages: 67-104)\u003c\/p\u003e \u003cp\u003eCHAPTER 2 HNG\/InterNorth (Pages: 105-146)\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Foundations (Pages: 147-182)\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II : Peril and Progress: 1987–1989\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Crisis at Enron Oil Corporation: 1987 (Pages: 183-207)\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Recovery: 1988–1989 (Pages: 209-248)\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III : Natural Gas, Natural Politics: 1990–1993\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Natural Gas Majoring (Pages: 249-305)\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Political Lay (Pages: 307-345)\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV : Jeff Skilling\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Gas Marketing: 1990–1991 (Pages: 347-384)\u003c\/p\u003e \u003cp\u003eCHAPTER 9 Expanding Gas Marketing: 1992–1993 (Pages: 385-422)\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V : Expanding Enron: 1994–1996\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 10 The Steady Side (Pages: 423-460)\u003c\/p\u003e \u003cp\u003eCHAPTER 11 Enron Capital \u0026amp; Trade Resources (Pages: 461-488)\u003c\/p\u003e \u003cp\u003eCHAPTER 12 International Ambitions (Pages: 489-515)\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI : Restless Enron: 1994–1996\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 13 Alternative Energies (Pages: 517-561)\u003c\/p\u003e \u003cp\u003eCHAPTER 14 Visionary Enron (Pages: 563-587)\u003c\/p\u003e \u003cp\u003eCHAPTER 15 Energy Retailing (Pages: 589-640)\u003c\/p\u003e \u003cp\u003eEpilogue: Dangerous Ambitions (Pages: 641-675)\u003c\/p\u003e \u003cp\u003eKenneth L. Lay: A Chronology (Pages: 677-688)\u003c\/p\u003e \u003cp\u003eSelected Bibliography (Pages: 689-718)\u003c\/p\u003e \u003cp\u003eIllustration Credits (Pages: 719-720)\u003c\/p\u003e \u003cp\u003eName Index (Pages: 721-786)\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Scrivener","offers":[{"title":"Brand New","offer_id":52417784152344,"sku":"9781118549575","price":76.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118549575.jpg?v=1784509284","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/enron-ascending-the-forgotten-years-1984-1996-hardback-9781118549575","provider":"Freshly Printed Books","version":"1.0","type":"link"}