{"product_id":"employer-brand-management-practical-lessons-from-the-worlds-leading-employers-hardback-9781118898529","title":"Employer Brand Management; Practical Lessons from the World's Leading Employers (Hardback) 9781118898529","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEmployer Brand Management\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003ePractical Lessons from the World's Leading Employers\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRichard Mosley (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118898529, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 12 September 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e316 pages\u003cbr\u003e23.1 x 15 x 2.8 cm, 0.612 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"\u003cem\u003eEmployer Brand Management\u003c\/em\u003e is a great read for any business looking to attract (and more importantly keep) the cream of the employment crop.\" (\u003cem\u003eEntrepreneur Middle East,\u003c\/em\u003e January 2015) \u003c\/p\u003e\n\u003cp\u003e\"Mr Mosley's book is thought-provoking, insightful, enjoyable and quirky... a must-read for business leaders.\" (\u003cem\u003eFinancial Adviser,\u003c\/em\u003e January 2015) \u003c\/p\u003e\n\u003cp\u003e\"If, like me, you're exploring the subject of brand management with an element of scepticism, you'll finish the book with a greater sense of respect and seriousness for the subject.\" (\u003cem\u003eB2B Marketing,\u003c\/em\u003e January 2015) \u003c\/p\u003e\n\u003cp\u003e\"Every chapter is loaded with understanding, know-how and evidence. It has been produced with a level of social scientific rigour that many texts either lack or simply ignore.\" (\u003cem\u003eEmployer Brand News,\u003c\/em\u003e January 2015)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eAttract, recruit, and retain the very best with a strategic employer brand\u003c\/b\u003e  \u003cp\u003eFrom one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject \u003ci\u003eThe Employer Brand,\u003c\/i\u003e comes the long-awaited practical follow-up \u003ci\u003eEmployer Brand Management\u003c\/i\u003e. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. \u003ci\u003eEmployer Brand Management\u003c\/i\u003e gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.\u003c\/p\u003e \u003cp\u003eYou will:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFollow the process of brand planning, definition, implementation, and application\u003c\/li\u003e \u003cli\u003eDiscover how brand thinking can strengthen strategy and reinforce HR value\u003c\/li\u003e \u003cli\u003eImprove existing recruitment and talent management programs\u003c\/li\u003e \u003cli\u003eLearn the importance of employee engagement in the brand experience\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface by Simon Barrow ix\u003c\/p\u003e \u003cp\u003e1 Introduction 1\u003c\/p\u003e \u003cp\u003e2 Business Case 11\u003c\/p\u003e \u003cp\u003e3 Brand Ideology 23\u003c\/p\u003e \u003cp\u003e4 Brand Hierarchy and Adaptation 37\u003c\/p\u003e \u003cp\u003e5 Strategy and Capability 47\u003c\/p\u003e \u003cp\u003e6 The Perfect Employee 63\u003c\/p\u003e \u003cp\u003e7 Diversity and Segmentation 73\u003c\/p\u003e \u003cp\u003e8 Reputation and Attraction 81\u003c\/p\u003e \u003cp\u003e9 Engagement and Retention 97\u003c\/p\u003e \u003cp\u003e10 Employer Brand Positioning and Differentiation 109\u003c\/p\u003e \u003cp\u003e11 EVP Development 123\u003c\/p\u003e \u003cp\u003e12 Creative Development 143\u003c\/p\u003e \u003cp\u003e13 Translation, Validation and Adaptation 157\u003c\/p\u003e \u003cp\u003e14 Media Channels and Behaviours 167\u003c\/p\u003e \u003cp\u003e15 Content Marketing 187\u003c\/p\u003e \u003cp\u003e16 Communication and Content Planning 201\u003c\/p\u003e \u003cp\u003e17 Internal Marketing and Engagement 213\u003c\/p\u003e \u003cp\u003e18 Managing the Brand Experience 229\u003c\/p\u003e \u003cp\u003e19 Candidate Management and On-boarding 243\u003c\/p\u003e \u003cp\u003e20 Employer Brand Metrics 251\u003c\/p\u003e \u003cp\u003e21 The Next 10 Years 271\u003c\/p\u003e \u003cp\u003eAppendix 273\u003c\/p\u003e \u003cp\u003eReferences 281\u003c\/p\u003e \u003cp\u003eAcknowledgements 293\u003c\/p\u003e \u003cp\u003eAbout the Author 297\u003c\/p\u003e \u003cp\u003eIndex 299\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52463021752600,"sku":"9781118898529","price":28.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118898529_149894.jpg?v=1785545526","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/employer-brand-management-practical-lessons-from-the-worlds-leading-employers-hardback-9781118898529","provider":"Freshly Printed Books","version":"1.0","type":"link"}