{"product_id":"empathy-by-design-empathy-driven-marketing-for-libraries-paperback-softback-9798892555579","title":"Empathy by Design; Empathy-Driven Marketing for Libraries (Paperback \/ softback) 9798892555579","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEmpathy by Design\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eEmpathy-Driven Marketing for Libraries\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSabine Jean Dantus (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9798892555579\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 12 February 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e160 pages\u003cbr\u003e22.9 x 15.2 x 1.3 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe library is a universal resource where knowledge and information meet. To advertise this resource and advance equal access in positive ways, libraries must develop strategies, campaigns, and messages that show they care about the lives of their diverse communities.\u003cbr\u003e  \u003cbr\u003e\u003ci\u003eEmpathy by Design: Empathy-Driven Marketing for Libraries \u003c\/i\u003eoffers step-by-step strategies for understanding why people visit the library and tailoring your marketing with personalization that resonates with users on a deeper level. It provides real-world solutions for understanding your target audience through empathy and demonstrates how to gather and use data to develop messages and programming that fosters meaningful connections and engagement. You’ll find ideas for understanding the customer journey, creating an empathic library brand, and creating empathy-driven marketing strategies, campaigns, content, and tactics.\u003cbr\u003e  \u003cbr\u003e Today’s library marketers should both understand the effectiveness of using empathy in marketing and use it as a radical tool for advancing our profession’s values of diversity, equity, inclusion, and access. The strategies outlined in Empathy by Design can give you the tools you need to make your marketing--and your library--more targeted and empathic.\u003cbr\u003e  \u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cul\u003e\n\u003cli\u003eDedication\u003c\/li\u003e\n\u003cli\u003eAcknowledgments\u003c\/li\u003e\n\u003cli\u003ePreface. Crafting a Foundation for Empowerment and Change: Exploring the Use of Empathy in Library Marketing and DEIA Values\u003c\/li\u003e\n\u003cli\u003eOverview of the Book\u003c\/li\u003e\n\u003cli\u003eTerminology\u003c\/li\u003e\n\u003cli\u003ePurpose and Audience\u003c\/li\u003e\n\u003cli\u003e Chapter 1. Empathy in Libraries: A New Way to Engage with Your Community\u003c\/li\u003e\n\u003cli\u003eWhat is Empathy?\u003c\/li\u003e\n\u003cli\u003eEmpower Your Library’\u003cbr\u003es Marketing with Empathy\u003c\/li\u003e\n\u003cli\u003eThe Process of Empathy in Library Marketing\u003c\/li\u003e\n\u003cli\u003eThe Takeaway: Empathy in Libraries\u003c\/li\u003e\n\u003cli\u003e Chapter 2. Leveraging Compassionate Library Marketing Practices through Empathy and DEIA Values\u003c\/li\u003e\n\u003cli\u003eEmpathy as the Foundation of DEIA Practices\u003c\/li\u003e\n\u003cli\u003eEmpathy and DEIA Practices Lead to Compassionate Actions\u003c\/li\u003e\n\u003cli\u003eCultivating Empathy through Practice\u003c\/li\u003e\n\u003cli\u003eTailor Your Empathic Marketing Approach to DEIA Values\u003c\/li\u003e\n\u003cli\u003eAddressing DEIA Values\u003c\/li\u003e\n\u003cli\u003eThe Takeaway: Bridging the Gap between Libraries and Diverse Audiences\u003c\/li\u003e\n\u003cli\u003e Chapter 3. Empathic Design: A Human-centered Solution\u003c\/li\u003e\n\u003cli\u003eEmpathic Design Explained\u003c\/li\u003e\n\u003cli\u003eWhy is Empathic Design Important?\u003c\/li\u003e\n\u003cli\u003eEmpathic Design in Library Marketing\u003c\/li\u003e\n\u003cli\u003eCreating Messages That Resonate\u003c\/li\u003e\n\u003cli\u003eEmpathic Design Steps\u003c\/li\u003e\n\u003cli\u003eAchieving Resource\/Program\/Service “\u003cbr\u003eNirvana”\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Takeaway: Empathtic Design in Action\u003c\/li\u003e\n\u003cli\u003eReferences\u003c\/li\u003e\n\u003cli\u003e Chapter 4. Observation and Identifying the Needs of Users\u003c\/li\u003e\n\u003cli\u003eTriggers of Use\u003c\/li\u003e\n\u003cli\u003eInteractions with the User’\u003cbr\u003es Environment\u003c\/li\u003e\n\u003cli\u003eUser Customization\u003c\/li\u003e\n\u003cli\u003eIntangible Attributes of the Library\u003c\/li\u003e\n\u003cli\u003eUnarticulated User Needs\u003c\/li\u003e\n\u003cli\u003eIdentifying User Motivations\u003c\/li\u003e\n\u003cli\u003eThe Takeaway: Observation and Identification of the Needs of Users\u003c\/li\u003e\n\u003cli\u003eReferences\u003c\/li\u003e\n\u003cli\u003e Chapter 5. Gathering Accurate, Reliable Data for Informed Decisions\u003c\/li\u003e\n\u003cli\u003eLet’\u003cbr\u003es Talk About Market Research\u003c\/li\u003e\n\u003cli\u003eHow to Begin Your Market Research Journey\u003c\/li\u003e\n\u003cli\u003eGathering User Feedback through Surveys, Focus Groups, and Interviews\u003c\/li\u003e\n\u003cli\u003eTips for Creating a Survey or Questionnaire\u003c\/li\u003e\n\u003cli\u003eThe Takeaway: Capturing Data and Marketing Research\u003c\/li\u003e\n\u003cli\u003e Chapter 6. Uncovering Insights from Data: Reflection and Interpretation\u003c\/li\u003e\n\u003cli\u003eExamining and Synthesizing Data from Market Research\u003c\/li\u003e\n\u003cli\u003eOrganize the Data into Groups\u003c\/li\u003e\n\u003cli\u003eAddressing Equity for All Users\u003c\/li\u003e\n\u003cli\u003eOrganizing Data to Address Pain Points\u003c\/li\u003e\n\u003cli\u003eConducting a Needs Assessment for Empathic Library Marketing Solutions\u003c\/li\u003e\n\u003cli\u003eFinding Your Target Audience\u003c\/li\u003e\n\u003cli\u003eThe Takeaway: Reflection and Analysis\u003c\/li\u003e\n\u003cli\u003e Chapter 7. Brainstorming or Ideating Solutions\u003c\/li\u003e\n\u003cli\u003eBrainstorming for Solutions\u003c\/li\u003e\n\u003cli\u003eSetting up Ground Rules\u003c\/li\u003e\n\u003cli\u003eCreative Brainstorming Strategies\u003c\/li\u003e\n\u003cli\u003eThe Importance of Brainstorming to Understand the Users’\u003cbr\u003e Needs\u003c\/li\u003e\n\u003cli\u003eThe Takeaway: Brainstorming to Develop Solutions\u003c\/li\u003e\n\u003cli\u003e Chapter 8. Crafting Empathic Library Marketing Solutions through Prototyping and Testing\u003c\/li\u003e\n\u003cli\u003eLibrary Marketing Solutions (Ideas, Tactics, and Strategies)\u003c\/li\u003e\n\u003cli\u003eThe Differences Between Library Marketing Solutions, Channels, Campaigns, Goals, and Strategies\u003c\/li\u003e\n\u003cli\u003eComparing a Marketing and an Action Plan: Understanding the Distinctions\u003c\/li\u003e\n\u003cli\u003eCrafting a Marketing Plan\u003c\/li\u003e\n\u003cli\u003ePrototyping an Empathy-driven Library Marketing Solution\u003c\/li\u003e\n\u003cli\u003eTesting the Effectiveness of a Library Marketing Prototype\u003c\/li\u003e\n\u003cli\u003eTools and Techniques for Continuous Improvement in Prototyping\u003c\/li\u003e\n\u003cli\u003eManaging Continuous Improvement in Prototyping\u003c\/li\u003e\n\u003cli\u003eStrategies for Communicating Library Marketing Prototypes\u003c\/li\u003e\n\u003cli\u003eThe Takeaway: Using the Prototype to Launch Your Library Marketing Solution(s)\u003c\/li\u003e\n\u003cli\u003e Chapter 9. The FIRST Values Framework: Putting Empathy into Action or Empathy-Centered Library Marketing Strategies\u003c\/li\u003e\n\u003cli\u003eFellow-feeling\u003c\/li\u003e\n\u003cli\u003eIdentification\u003c\/li\u003e\n\u003cli\u003eResponsiveness\u003c\/li\u003e\n\u003cli\u003eSelf-awareness\u003c\/li\u003e\n\u003cli\u003eThoughtfulness\u003c\/li\u003e\n\u003cli\u003eThe Takeaway: The FIRST Framework\u003c\/li\u003e\n\u003cli\u003e Chapter 10. Evaluating and Measuring Success: Gauging the Impact of Your Library Marketing Strategies\u003c\/li\u003e\n\u003cli\u003eHow to Measure the Success of Your Library Marketing Solutions\u003c\/li\u003e\n\u003cli\u003eCommon Metrics for Measuring Success\u003c\/li\u003e\n\u003cli\u003eQualitative Versus Quantitative Evaluation Methods\u003c\/li\u003e\n\u003cli\u003eEvaluating Library Marketing Effectiveness\u003c\/li\u003e\n\u003cli\u003eImproving Library Marketing Results\u003c\/li\u003e\n\u003cli\u003eThe Takeaway: Gauging the Impact of Your Library Marketing Strategies\u003c\/li\u003e\n\u003cli\u003e Appendix A: Empathic Library Marketing Solutions Toolkit\u003c\/li\u003e\n\u003cli\u003eEmpathic Library Brand\u003c\/li\u003e\n\u003cli\u003eConduct Research and Collect Customer Feedback\u003c\/li\u003e\n\u003cli\u003eCreate, Refine, or Revise the Library Mission Statement\u003c\/li\u003e\n\u003cli\u003eDevelop an Empathic Brand Strategy\u003c\/li\u003e\n\u003cli\u003eCreate an Outreach Plan\u003c\/li\u003e\n\u003cli\u003eCommunication Plan\u003c\/li\u003e\n\u003cli\u003eEmpathy-driven Marketing Plan\u003c\/li\u003e\n\u003cli\u003e Appendix B: The FIRST Framework for Library Marketing Questions\u003c\/li\u003e\n\u003cli\u003e Appendix C: Marketing Plan\u003c\/li\u003e\n\u003cli\u003eVision\u003c\/li\u003e\n\u003cli\u003eCore Values\u003c\/li\u003e\n\u003cli\u003eExecutive Summary\u003c\/li\u003e\n\u003cli\u003eTarget Audiences\u003c\/li\u003e\n\u003cli\u003eSituation Analysis\u003c\/li\u003e\n\u003cli\u003eMarketing and Outreach Strategies and Tactics (or Objectives)\u003c\/li\u003e\n\u003cli\u003eBrand Identity\u003c\/li\u003e\n\u003cli\u003eKey Messages\u003c\/li\u003e\n\u003cli\u003eCampaign\/Action Plan Schedule\/Timeline\u003c\/li\u003e\n\u003cli\u003eBudget\u003c\/li\u003e\n\u003cli\u003eCommunication Samples and Prototypes\u003c\/li\u003e\n\u003cli\u003eAssessment Results\/Reporting\/Evaluation\/Indicators of Success\u003c\/li\u003e\n\u003cli\u003eMedia List\u003c\/li\u003e\n\u003cli\u003eGlossary\u003c\/li\u003e\n\u003cli\u003eAbout the Author\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"ACRL","offers":[{"title":"Brand New","offer_id":52653065109784,"sku":"9798892555579","price":43.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/empathy-by-design-empathy-driven-marketing-for-libraries-paperback-softback-9798892555579","provider":"Freshly Printed Books","version":"1.0","type":"link"}