{"product_id":"emotional-technologies-how-techno-capitalism-exploits-our-subjectivity-hardback-9781509575190","title":"Emotional Technologies; How Techno-Capitalism Exploits Our Subjectivity (Hardback) 9781509575190","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEmotional Technologies\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Techno-Capitalism Exploits Our Subjectivity\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eEva Illouz (Author), Jonas Ferdinand (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781509575190, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 27 March 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e108 pages\u003cbr\u003e19.6 x 12.4 x 1.3 cm, 0.204 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"\u003ci\u003eEmotional Technologies\u003c\/i\u003e is like an \u003ci\u003eamuse-bouche\u003c\/i\u003e of critical analysis, a brief and rewarding explosion of powerful insight into the bewilderingly fast growth of sentiment mined for gold. With this comprehensive and even-handed account of how technologists elicit, shape, and harvest emotional material, Illouz outlines the hazards posed for democracy when authenticity replaces reality and embodied experience becomes instead a crowded loneliness. Without such an astute guide, we would surely stumble blindly into a perilous future of commodified feeling.\"\u003cbr\u003e\u003cb\u003eAllison Pugh, Johns Hopkins University\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eTechnology is conventionally viewed as dehumanizing. Yet, as Eva Illouz shows in this concise book, technology has become uniquely emotional, continuously tapping into and eliciting a great variety of emotions. From emojis, GIFs, and likes, to influencers, meditation apps, and virtual worlds, technology increasingly mimics and extends emotional life, turning feelings into quantifiable data and yielding extraordinary profits. Techno-capitalism, Illouz argues, no longer mines the soil, but extracts value from the self and subjectivity, transforming emotional energy into capital. This machinic intimacy between humans and technology integrates economy, culture, and psychology into one single matrix, making emotions into the new economic pipelines of techno-capitalism.\u003cbr\u003e\u003cbr\u003eThe emotionalization of technology has profound effects: the loss of experience, loneliness crowded with vicarious interactions and leisure, and the replacement of reality by the performance of authenticity. Through a variety of examples, Illouz explores the mechanisms through which the emotional self has become the main economic resource of capitalism, a world where our feelings pass through machines and are manufactured, measured, and sold by them.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction\u003cbr\u003e1. The Co-production of Emotions and Technology\u003cbr\u003e2. The Intersecting Logics of Capitalism\u003cbr\u003e3. The Economics of Techno-Emotions\u003cbr\u003e4. Making Emotions into Science Fiction\u003cbr\u003eConclusion\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociology \u0026amp; anthropology [\u003ca title=\"See our other books on Sociology \u0026amp; anthropology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociology%20\u0026amp;%20anthropology%20%5BJH%5D%22\"\u003eJH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52441816793368,"sku":"9781509575190","price":23.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781509575190.jpg?v=1785027128","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/emotional-technologies-how-techno-capitalism-exploits-our-subjectivity-hardback-9781509575190","provider":"Freshly Printed Books","version":"1.0","type":"link"}