{"product_id":"emoji-in-higher-education-a-healthcare-based-perspective-hardback-9781009254007","title":"Emoji in Higher Education; A Healthcare-Based Perspective (Hardback) 9781009254007","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEmoji in Higher Education\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Healthcare-Based Perspective\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThrough a survey of emoji literacy in healthcare professions, this book highlights wider theoretical implications for the study of emoji.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eOmonpee W. Petcoff (Author), Janice C. Palaganas (Author), Marcel Danesi (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009254007, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 6 June 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e222 pages\u003cbr\u003e23.5 x 15.9 x 1.6 cm, 0.46 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'… this book advances the discussion by examining the transformative potential of emojis as pedagogical tools within the realm of education. The book's authors excel at clarifying complex academic concepts, reducing communication barriers for diverse student bodies, especially in professional education contexts.' Huichao Bi, Educational Review\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eEmoji are a significant development in contemporary communication, deserving serious attention for their impact on both language use and society. Based on original mixed-methods research, this timely book focuses on emoji literacy across the healthcare landscape, with emphasis on how they are employed in healthcare worker and patient education. It situates emoji within a semioliteracy theoretical framework and presents the findings of a mixed methods study of emoji use as a literacy tool in a health professions course. Drawing on real-life case studies, it explores emoji literacy across a range of public health education contexts including doctor-to-industry, patient-to doctor, doctor-to-patient, and healthcare providers\/CDC to global audience. It also advances a broader argument about the role of emoji in a paradigm shift of communication in education. This title is part of the Flip it Open Programme and may also be available Open Access. Check our website Cambridge Core for details.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface\u003cbr\u003e 1. The Emoji Phenomenon Reviewed\u003cbr\u003e 2. Emoji Literacy as a Teaching Tool\u003cbr\u003e 3. Emoji in Healthcare Communications and Education\u003cbr\u003e 4. A Mixed Methods Study\u003cbr\u003e 5. Emoji Across the Healthcare Landscape\u003cbr\u003e 6. Emoji in General Education\u003cbr\u003e 7. Implications and Applications\u003cbr\u003e References\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Linguistics [\u003ca title=\"See our other books on Linguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Linguistics%20%5BCF%5D%22\"\u003eCF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52413974774040,"sku":"9781009254007","price":86.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781009254007i.jpg?v=1784332992","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/emoji-in-higher-education-a-healthcare-based-perspective-hardback-9781009254007","provider":"Freshly Printed Books","version":"1.0","type":"link"}