{"product_id":"elevating-the-school-library-building-positive-perceptions-through-brand-behavior-paperback-softback-9780838938706","title":"Elevating the School Library; Building Positive Perceptions Through Brand Behavior (Paperback \/ softback) 9780838938706","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eElevating the School Library\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eBuilding Positive Perceptions Through Brand Behavior\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSusan D. Ballard (Author), Sara Kelly Johns (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780838938706\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 12 September 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e184 pages\u003cbr\u003e25.4 x 17.8 x 2 cm, 0.272 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"This book provides valuable issues to consider in branding and building loyalty in a school library, and useful tools to address those issues.\"\u003ci\u003e— Booklist\u003c\/i\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eBranding isn't just for companies and celebrities. Your school library is a brand too, and this book will show you how powerful the concept of branding can be. You will learn how to use it as a tool for articulating the value and importance of the school library while also better defining and delineating to stakeholders who school librarians are and why having a school librarian matters. Complete with a list of guiding questions at the end of each chapter to help you put its concepts into practice, this book \u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e includes templates, checklists, and worksheets to assist you in undertaking school library branding, a rebrand, or a brand rehabilitation; \u003c\/li\u003e\n\u003cli\u003e offers concrete guidance and techniques for engaging effectively with your community by creating a strategic communications plan; \u003c\/li\u003e\n\u003cli\u003e walks you through incorporating the use of data and community demographics analysis to improve your practice and thus increase positive perceptions of the impact of your work; \u003c\/li\u003e\n\u003cli\u003e shows how to use existing AASL personas as well as how to develop additional learner personas (such as trauma-sensitive, special groups and non-users) through a brand audit; \u003c\/li\u003e\n\u003cli\u003e presents a focused exploration of brand behavior, emphasizing the impact, influence, and integrity of brand credibility; \u003c\/li\u003e\n\u003cli\u003e analyzes the work of Jim Collins (\u003ci\u003eGood to Great\u003c\/i\u003e), John Kotter (\u003ci\u003eOur Iceberg is Melting\u003c\/i\u003e), and others to shed light on the importance of the \"business\" aspects of the school library; and \u003c\/li\u003e\n\u003cli\u003e spotlights successful and unsuccessful examples of branding from the realm of both business and libraries, connecting them to the AASL Standards. \u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/font\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n","brand":"ALA Editions","offers":[{"title":"Brand New","offer_id":52711908344088,"sku":"9780838938706","price":37.69,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/elevating-the-school-library-building-positive-perceptions-through-brand-behavior-paperback-softback-9780838938706","provider":"Freshly Printed Books","version":"1.0","type":"link"}