{"product_id":"electronic-commerce-b2c-strategies-and-models-hardback-9780471487050","title":"Electronic Commerce; B2C Strategies and Models (Hardback) 9780471487050","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eElectronic Commerce\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eB2C Strategies and Models\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSteve Elliott (Edited by), S Elliot (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471487050, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 15 February 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages\u003cbr\u003e23.8 x 16 x 2.8 cm, 0.652 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"…a well rounded book…a valuable addition to the manager’s library…worth the investment for the business student as well…\" ( (M2 Best books, 13 August 2002)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"Electronic Commerce\" ist ein dringend notwendiger Leitfaden zur Implementierung des B2C-Internethandels. Dieses Buch stützt sich auf umfangreiche Forschungsdaten zu Volkswirtschaften in Großbritannien, den USA, Dänemark, Griechenland, Hong Kong und Australien. Es diskutiert die Unsicherheiten von Unternehmen und Verbrauchern im Bereich des Internet-Einzelhandels anhand von führenden Beispielen zum B2C-Internethandel in jeder dieser Volkswirtschaften. Darüber hinaus bietet dieser Band die ideale Ergänzung zu Timmers' Buch \"Electronic Commerce: Strategies \u0026amp; Models for Business-to-Business Trading\" (ebenfalls bei Wiley erschienen), das den B2B-Internethandel ausführlich erörtert.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword by Peter Keen.\u003cbr\u003e \u003cbr\u003e Contributors.\u003cbr\u003e \u003cbr\u003e Series Preface by Rudy Hirschheim.\u003cbr\u003e \u003cbr\u003e Introduction to B2C Strategies and Models (Steve Elliot).\u003cbr\u003e \u003cbr\u003e Internet Retailing in Australia (Steve Elliot).\u003cbr\u003e \u003cbr\u003e Internet Retailing in Denmark (Niels Bjørn-Andersen).\u003cbr\u003e \u003cbr\u003e Internet Retailing in Greece (Nikolaos Mylonopoulus \u0026amp; Katherine Pramataris).\u003cbr\u003e \u003cbr\u003e Internet Retailing in Hong Kong, China (Matthew Lee).\u003cbr\u003e \u003cbr\u003e Internet Retailing in the United Kingdom (Bob Galliers \u0026amp; Anne Wiggins).\u003cbr\u003e \u003cbr\u003e Internet Retailing in the United States (Don Lloyd Cook, et al.).\u003cbr\u003e \u003cbr\u003e Evaluating Websites and Surveying Customers Online (Steve Elliot \u0026amp; Niels Bjørn-Andersen).\u003cbr\u003e \u003cbr\u003e Research Model and Theoretical Implications (Steve Elliot).\u003cbr\u003e \u003cbr\u003e Conclusion (Steve Elliot).\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293490934040,"sku":"9780471487050","price":53.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471487050.jpg?v=1781642131","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/electronic-commerce-b2c-strategies-and-models-hardback-9780471487050","provider":"Freshly Printed Books","version":"1.0","type":"link"}