{"product_id":"effectuation-rethinking-fundamental-concepts-in-the-social-sciences-paperback-softback-9781009108355","title":"Effectuation; Rethinking Fundamental Concepts in the Social Sciences (Paperback \/ softback) 9781009108355","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEffectuation\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eRethinking Fundamental Concepts in the Social Sciences\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis Element offers lessons from expert entrepreneurs to tackle uncertainty and cocreate new ventures via non-predictive control techniques.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSaras Sarasvathy (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009108355, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 13 June 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e78 pages\u003cbr\u003e23 x 15 x 0.5 cm, 0.126 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eEffectuation has become the basis for educating entrepreneurs and managers. Derived from cognitive and behavioral economic studies of expert entrepreneurs, effectuation shows how to cocreate value in highly uncertain situations. The framework of effectuation consists in techniques that minimize the use of predictive information and ways to turn control itself into strategy. In doing so, the effectual process opens up radically new ways to rethink a variety of fundamental concepts in all the social sciences. This ranges from risk and return to markets and governments in economics; attitudes toward ends and means in psychology; opportunism and altruism in social psychology; and even success and failure in strategic management. Effectuation theory inverts several older approaches in what Herbert Simon referred to as the 'sciences of the artificial'. These inversions suggest an entrepreneurial method based on non-predictive control that complements the predictive control techniques of the scientific method.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Origins in entrepreneurial expertise\u003cbr\u003e 2. Effectual transformations of fundamental concepts\u003cbr\u003e 3. Predictive Science and Effectual Entrepreneurship.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business strategy [\u003ca title=\"See our other books on Business strategy\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20strategy%20%5BKJC%5D%22\"\u003eKJC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52410775634200,"sku":"9781009108355","price":17.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781009108355i.jpg?v=1784252120","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/effectuation-rethinking-fundamental-concepts-in-the-social-sciences-paperback-softback-9781009108355","provider":"Freshly Printed Books","version":"1.0","type":"link"}