{"product_id":"edison-in-the-boardroom-revisited-how-leading-companies-realize-value-from-their-intellectual-property-hardback-9781118004531","title":"Edison in the Boardroom Revisited; How Leading Companies Realize Value from Their Intellectual Property (Hardback) 9781118004531","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEdison in the Boardroom Revisited\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Leading Companies Realize Value from Their Intellectual Property\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSuzanne S. Harrison (Author), Patrick H. Sullivan (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118004531, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 30 December 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e23.1 x 15.8 x 2.5 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eA revised and expanded edition of the groundbreaking \u003ci\u003eEdison in the Boardroom,\u003c\/i\u003e highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property\u003c\/b\u003e  \u003cp\u003eNow fully revised and expanded, \u003ci\u003eEdison in the Boardroom, Second Edition\u003c\/i\u003e takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter \u0026amp; Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFeatures updated interviews of companies, and a new treatment of the Profit Center Level\u003c\/li\u003e \u003cli\u003eUpdates stories and teachings from some of the most successful companies in the world\u003c\/li\u003e \u003cli\u003eShowcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eEdison in the Boardroom, Second Edition\u003c\/i\u003e compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Introduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Update Edison in the Boardroom? 3\u003c\/p\u003e \u003cp\u003eA Brief History 6\u003c\/p\u003e \u003cp\u003eThe Edison Mind-Set 11\u003c\/p\u003e \u003cp\u003eThe Intellectual Property Management System 18\u003c\/p\u003e \u003cp\u003eSummary 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Changing Environment for IP Management 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Rise of the NPE (Nonpracticing Entity) 28\u003c\/p\u003e \u003cp\u003eTechnology Convergence 29\u003c\/p\u003e \u003cp\u003eThe Arrival of the Chief Intellectual Property Officer (CIPO) 30\u003c\/p\u003e \u003cp\u003eThe Globalization of Business 33\u003c\/p\u003e \u003cp\u003eThe Changing Legal Environment 38\u003c\/p\u003e \u003cp\u003eThe Continuing Lack of a Formal IP Marketplace 39\u003c\/p\u003e \u003cp\u003eThe Rise of the IP Investor 42\u003c\/p\u003e \u003cp\u003eSummary 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Level One: Defend Position 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Level One Companies Are Trying to Accomplish 48\u003c\/p\u003e \u003cp\u003eFunctions, Tools, and Capabilities Quiz: Questions Only You Can Answer 51\u003c\/p\u003e \u003cp\u003eBest Practices for Level One: Defend Position 56\u003c\/p\u003e \u003cp\u003eSummary 68\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Level Two: Manage Costs 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Level Two Companies Are Trying to Accomplish 72\u003c\/p\u003e \u003cp\u003eBest Practices for Level Two: Manage Costs 74\u003c\/p\u003e \u003cp\u003eSummary 92\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Level Three: Capture Value 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Level Three Companies Are Trying to Accomplish 94\u003c\/p\u003e \u003cp\u003eBest Practices for Level Three: Capture Value 95\u003c\/p\u003e \u003cp\u003eSummary 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Level Four: Synthesize Opportunities 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Level Four Companies Are Trying to Accomplish 120\u003c\/p\u003e \u003cp\u003eBest Practices for Level Four: Synthesize Opportunities 121\u003c\/p\u003e \u003cp\u003eSummary 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Level Five: Shape the Future 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Level Five Companies Are Trying to Accomplish 142\u003c\/p\u003e \u003cp\u003eThe Characteristics of the Future 143\u003c\/p\u003e \u003cp\u003eThe Characteristics of Sustainable Corporations 143\u003c\/p\u003e \u003cp\u003eBest Practices for Level Five: Shape the Future 148\u003c\/p\u003e \u003cp\u003eSummary 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 What to Do When You're Not on the Pyramid 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIs My Company on the Pyramid? 162\u003c\/p\u003e \u003cp\u003eIs My Company a Candidate for the Edison Pyramid? 163\u003c\/p\u003e \u003cp\u003eCharacterizing IP-Indifferent Companies 164\u003c\/p\u003e \u003cp\u003eHow Companies Can Destroy Value 167\u003c\/p\u003e \u003cp\u003eMoving toward the Edison Hierarchy 170\u003c\/p\u003e \u003cp\u003eSummary 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The Procter \u0026amp; Gamble Journey 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBeyond Make and Sell 174\u003c\/p\u003e \u003cp\u003eOut-Licensing Technology 175\u003c\/p\u003e \u003cp\u003eAdditional Growth via Effective Policy Changes 176\u003c\/p\u003e \u003cp\u003eReinventing and Integrating Trademarks and Brands 177\u003c\/p\u003e \u003cp\u003eLooking Externally 180\u003c\/p\u003e \u003cp\u003eIP as an Enabler to Innovation 184\u003c\/p\u003e \u003cp\u003eLooking Forward 185\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix A Significant Developments in Intellectual Property Law in the Past 10 Years 187\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eMark Radcliffe\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eRecognition of Value of IP Rights 188\u003c\/p\u003e \u003cp\u003eDevelopments in Patent Law 194\u003c\/p\u003e \u003cp\u003eDevelopments in Copyright Law 205\u003c\/p\u003e \u003cp\u003eDevelopments in Trademark Law 210\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix B The Rise of Patent Aggregators 215\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eKent Richardson and Erik Oliver\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eTerminology 215\u003c\/p\u003e \u003cp\u003eBackground 216\u003c\/p\u003e \u003cp\u003eValuation of Patents in the Aggregation Context 219\u003c\/p\u003e \u003cp\u003eClassification Based on Business Model 220\u003c\/p\u003e \u003cp\u003eIntellectual Ventures 224\u003c\/p\u003e \u003cp\u003ePatent Aggregators: Good or Bad 225\u003c\/p\u003e \u003cp\u003eFuture Aggregator Ecosystem Directions 226\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix C A Closer Look at IP Damages 229\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eEric Shih and Rob Kramer\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePatent Damages 230\u003c\/p\u003e \u003cp\u003eEntire Market Value Rule 231\u003c\/p\u003e \u003cp\u003eThe Road Ahead 236\u003c\/p\u003e \u003cp\u003eNotes 237\u003c\/p\u003e \u003cp\u003eAbout the Authors 243\u003c\/p\u003e \u003cp\u003eIndex 245\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52165738987800,"sku":"9781118004531","price":28.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118004531.jpg?v=1781099972","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/edison-in-the-boardroom-revisited-how-leading-companies-realize-value-from-their-intellectual-property-hardback-9781118004531","provider":"Freshly Printed Books","version":"1.0","type":"link"}