{"product_id":"economics-and-corporate-strategy-paperback-9780521296106","title":"Economics and Corporate Strategy (Paperback) 9780521296106","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEconomics and Corporate Strategy\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eC. J. Sutton (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521296106, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 30 April 1980\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e236 pages\u003cbr\u003e21.6 x 14 x 1.4 cm, 0.31 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface\u003cbr\u003e Part I. The nature of corporate strategy: 1. Strategy and the theory of the firm\u003cbr\u003e 2. The purpose of strategic planning\u003cbr\u003e Part II. Strategy, specialization, and diversity: 3. Vertical integration\u003cbr\u003e 4. Diversification\u003cbr\u003e 5. Strategy formulation in practice\u003cbr\u003e 6. Multinational strategy\u003cbr\u003e Part III. Strategy and growth Introduction\u003cbr\u003e 7. Mergers\u003cbr\u003e 8. Innovation.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Economics [\u003ca title=\"See our other books on Economics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economics%20%5BKC%5D%22\"\u003eKC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46006991323416,"sku":"9780521296106","price":29.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521296106i_4688d926-1a8c-405b-8f65-2e58ae3ceb4c.jpg?v=1691374868","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/economics-and-corporate-strategy-paperback-9780521296106","provider":"Freshly Printed Books","version":"1.0","type":"link"}