{"product_id":"eboot-camp-proven-internet-marketing-techniques-to-grow-your-business-hardback-9780470411599","title":"eBoot Camp; Proven Internet Marketing Techniques to Grow Your Business (Hardback) 9780470411599","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eeBoot Camp\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eProven Internet Marketing Techniques to Grow Your Business\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eCorey Perlman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470411599, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 13 February 2009\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e208 pages, Charts: 2 B\u0026amp;W, 0 Color; Photos: 11 B\u0026amp;W, 0 Color; Drawings: 12 B\u0026amp;W, 0 Color; Screen captures: 24 B\u0026amp;W, 0 Color\u003cbr\u003e23.6 x 16 x 2 cm, 0.39 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eSection 1. To Play (And Win!) The Search-Engine Game.\u003c\/b\u003e  \u003cp\u003eChapter 1. Anatomy of a Search Engine.\u003c\/p\u003e \u003cp\u003eWhich search engines to focus on and the difference between organic and paid searches.\u003c\/p\u003e \u003cp\u003eChapter 2. Sponsored Ads.\u003c\/p\u003e \u003cp\u003eUsed the right way, paying for placement on Google and other search engines can be very profitable for small businesses.\u003c\/p\u003e \u003cp\u003eChapter 3. Domain Names and Alternate Domain Names.\u003c\/p\u003e \u003cp\u003eCreate your virtual storefront.\u003c\/p\u003e \u003cp\u003eChapter 4. Keywords.\u003c\/p\u003e \u003cp\u003eThe most important list you'll ever make.\u003c\/p\u003e \u003cp\u003eChapter 5. Title Tag.\u003c\/p\u003e \u003cp\u003eThe gateway from a search engine to your Website.\u003c\/p\u003e \u003cp\u003eChapter 6. Meta Description Tag.\u003c\/p\u003e \u003cp\u003eYour chance to tell a search-engine user why they should click on your link over all the others.\u003c\/p\u003e \u003cp\u003eChapter 7. Homepage Content.\u003c\/p\u003e \u003cp\u003eCreate content with two audiences in mind: your customers and the search engines.\u003c\/p\u003e \u003cp\u003eChapter 8. Link Popularity.\u003c\/p\u003e \u003cp\u003eLearn how to increase your Website's popularity and become more noticeable with the search engines.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2. Create a Web Presence to Increase Your Website Traffic and Turn Internet Surfers into Customers.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9. Hurl Your URL.\u003c\/p\u003e \u003cp\u003eThe easiest way to effectively market your Website.\u003c\/p\u003e \u003cp\u003eChapter 10. Networking Sites.\u003c\/p\u003e \u003cp\u003eGenerate new business through these powerful networking tools.\u003c\/p\u003e \u003cp\u003eChapter 11. Articles.\u003c\/p\u003e \u003cp\u003eBe known as a content expert in your field and allow others to market your Website for you.\u003c\/p\u003e \u003cp\u003eChapter 12. Press Releases.\u003c\/p\u003e \u003cp\u003eCreate buzz about your products and services and make a huge impact on search engines.\u003c\/p\u003e \u003cp\u003eChapter 13. Blogs.\u003c\/p\u003e \u003cp\u003eA blank canvas for you to inform people about your products or services and, hopefully, get them addicted to your content.\u003c\/p\u003e \u003cp\u003eChapter 14. Opt-in Forms.\u003c\/p\u003e \u003cp\u003eTurn someone who's just browsing into a paying customer.\u003c\/p\u003e \u003cp\u003eChapter 15. eMail Marketing.\u003c\/p\u003e \u003cp\u003eStay “top of mind” with your customers.\u003c\/p\u003e \u003cp\u003eChapter 16. Video.\u003c\/p\u003e \u003cp\u003eThe hottest Internet marketing strategy is easy to do and costs less than two hundred dollars.\u003c\/p\u003e \u003cp\u003eChapter 17. Website Usability and Design.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52276239008024,"sku":"9780470411599","price":14.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470411599_223377.jpg?v=1781365554","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/eboot-camp-proven-internet-marketing-techniques-to-grow-your-business-hardback-9780470411599","provider":"Freshly Printed Books","version":"1.0","type":"link"}