{"product_id":"e-marketing-paperback-softback-9780471498971","title":"E-marketing (Paperback \/ softback) 9780471498971","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eE-marketing\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eSimon Collin (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471498971, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 16 October 2000\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e192 pages\u003cbr\u003e22.2 x 13.6 x 1.5 cm, 0.255 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Whether you are still planning a start-up or if you are hoping to bring your company's marketing efforts up to date, you will find that E-Marketing is an essential starting point.\" (Sales Director, January 2001)  \u003cp\u003e\"This title will offer a valuable insight into the techniques that can be utilised to promote your business.\" (Internet Works, March 2001)\u003c\/p\u003e \u003cp\u003e\"a useful starting point...comprehensive book....a great number of references to useful websites\"... (Freelance Informer, October 2001)\u003c\/p\u003e \u003cp\u003e\"...provides an articulate, straightforward introduction to marketing online. Its breadth of scope is impressive...\" (Arts Professional, 10 February 2003)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eMarketing via Internet ist eine wirkungsvolle Werbemethode für Ihr Unternehmen. Doch das Internet darf nicht als bloßer Warenkatalog dienen, es muß \"Wertschöpfung\" bieten - und das in nur 8 Sekunden. \"E-Marketing\" ist ein praktischer Leitfaden, der Ihnen Schritt für Schritt 'Insider-Geheimnisse' vermittelt, wie Sie auf Marketingaktivitäten im Internet eine gute Resonanz erhalten. Behandelt werden alle Aspekte des Marketing - angefangen bei der Auswahl der richtigen Software bis hin zur praktischen Umsetzung von Werbekampagnen.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003e1 Marketing on the Internet 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDirect marketing 2\u003c\/p\u003e \u003cp\u003ePress relations 3\u003c\/p\u003e \u003cp\u003eWebsites 4\u003c\/p\u003e \u003cp\u003eAdvertising 4\u003c\/p\u003e \u003cp\u003eBrand marketing 6\u003c\/p\u003e \u003cp\u003eE-Commerce 6\u003c\/p\u003e \u003cp\u003eResponse 7\u003c\/p\u003e \u003cp\u003eFocus groups 8\u003c\/p\u003e \u003cp\u003eSearch and research 8\u003c\/p\u003e \u003cp\u003eBuying supplies 9\u003c\/p\u003e \u003cp\u003eAdvice 9\u003c\/p\u003e \u003cp\u003eStrategy 10\u003c\/p\u003e \u003cp\u003eCheck the finances 11\u003c\/p\u003e \u003cp\u003eBrand awareness 11\u003c\/p\u003e \u003cp\u003eDirect marketing 11\u003c\/p\u003e \u003cp\u003eWebsite 11\u003c\/p\u003e \u003cp\u003eAdvertise 12\u003c\/p\u003e \u003cp\u003ePromote your website 12\u003c\/p\u003e \u003cp\u003eParticipate 12\u003c\/p\u003e \u003cp\u003eWork with the press and the media 12\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Internet branding 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMove fast 15\u003c\/p\u003e \u003cp\u003eInventing a brand 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Websites 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eContent and community 20\u003c\/p\u003e \u003cp\u003eWebsite design 22\u003c\/p\u003e \u003cp\u003eUsing a web design company 25\u003c\/p\u003e \u003cp\u003eYour address 27\u003c\/p\u003e \u003cp\u003eHow do you build it? 28\u003c\/p\u003e \u003cp\u003eAdvanced features 30\u003c\/p\u003e \u003cp\u003eAdding a database to your site 31\u003c\/p\u003e \u003cp\u003eGetting web space 32\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Content 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLicensing content 40\u003c\/p\u003e \u003cp\u003eMultilingual considerations 41\u003c\/p\u003e \u003cp\u003eDiscussion groups 42\u003c\/p\u003e \u003cp\u003eGuest books 44\u003c\/p\u003e \u003cp\u003eLink directories 45\u003c\/p\u003e \u003cp\u003eDatabases 45\u003c\/p\u003e \u003cp\u003eNewsletters and mailing lists 46\u003c\/p\u003e \u003cp\u003eMaps 48\u003c\/p\u003e \u003cp\u003eChat servers 49\u003c\/p\u003e \u003cp\u003eCalendars 51\u003c\/p\u003e \u003cp\u003eFeedback forms 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Promoting your site 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe search engines 54\u003c\/p\u003e \u003cp\u003eMake your site search-engine friendly 56\u003c\/p\u003e \u003cp\u003eSubmit your site to search engines 57\u003c\/p\u003e \u003cp\u003eOnline review and what’s new listings 59\u003c\/p\u003e \u003cp\u003eReciprocal links 61\u003c\/p\u003e \u003cp\u003ePromote your website 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Advertising on the web 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWeb vs print media 66\u003c\/p\u003e \u003cp\u003eThe cost of advertising 67\u003c\/p\u003e \u003cp\u003eConversation rates 68\u003c\/p\u003e \u003cp\u003eFree banner advertising 70\u003c\/p\u003e \u003cp\u003eBuying ad space at auction 71\u003c\/p\u003e \u003cp\u003eDesigning a banner 71\u003c\/p\u003e \u003cp\u003eElectronic coupons and tokens 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Measuring response 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCounting visitors 78\u003c\/p\u003e \u003cp\u003eAccess logs 79\u003c\/p\u003e \u003cp\u003eAnalyzing your site visitors 82\u003c\/p\u003e \u003cp\u003eGeographic location 83\u003c\/p\u003e \u003cp\u003eDomain name 83\u003c\/p\u003e \u003cp\u003ePage requests 83\u003c\/p\u003e \u003cp\u003eBrowser type 84\u003c\/p\u003e \u003cp\u003eReferring domains 84\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Direct Marketing 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting a list of addresses 88\u003c\/p\u003e \u003cp\u003eSending e-mail 90\u003c\/p\u003e \u003cp\u003eThe message 92\u003c\/p\u003e \u003cp\u003eHow often? 93\u003c\/p\u003e \u003cp\u003eDesign and format 93\u003c\/p\u003e \u003cp\u003eThe content 94\u003c\/p\u003e \u003cp\u003eMarketing to newsgroups and mailing lists 95\u003c\/p\u003e \u003cp\u003eCareful marketing 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 E-Commerce 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour online shop 100\u003c\/p\u003e \u003cp\u003eShopping carts 101\u003c\/p\u003e \u003cp\u003eAccepting payments 104\u003c\/p\u003e \u003cp\u003eCosts 105\u003c\/p\u003e \u003cp\u003eSelling advertising on your site 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Public and press relations 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePress relations 110\u003c\/p\u003e \u003cp\u003ePress releases 111\u003c\/p\u003e \u003cp\u003eWriting a press release 112\u003c\/p\u003e \u003cp\u003eGuidelines for press releases 112\u003c\/p\u003e \u003cp\u003eDistributing a press release 113\u003c\/p\u003e \u003cp\u003ePublic relations 115\u003c\/p\u003e \u003cp\u003eCustomer service 116\u003c\/p\u003e \u003cp\u003eBad-business and better-business websites 117\u003c\/p\u003e \u003cp\u003eConsumer awareness websites 117\u003c\/p\u003e \u003cp\u003eCustomer support 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Research and study 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConsumer research and focus groups 120\u003c\/p\u003e \u003cp\u003eResearch the competition 121\u003c\/p\u003e \u003cp\u003eSearching 122\u003c\/p\u003e \u003cp\u003ePower searching 125\u003c\/p\u003e \u003cp\u003eNewsgroups for research 126\u003c\/p\u003e \u003cp\u003eGlobal business research 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Marketing Talk 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eE-zines 129\u003c\/p\u003e \u003cp\u003eDiscussion groups 130\u003c\/p\u003e \u003cp\u003eMailing lists 131\u003c\/p\u003e \u003cp\u003eNewsgroups 132\u003c\/p\u003e \u003cp\u003eFinding a newsgroup 132\u003c\/p\u003e \u003cp\u003eUsing a newsgroup 133\u003c\/p\u003e \u003cp\u003eAppendix Getting Online 135\u003c\/p\u003e \u003cp\u003eChoosing an ISP 135\u003c\/p\u003e \u003cp\u003eGetting on the Internet 136\u003c\/p\u003e \u003cp\u003eWhy it’s always so slow 137\u003c\/p\u003e \u003cp\u003eOffice net policy 138\u003c\/p\u003e \u003cp\u003eSetting up the software 139\u003c\/p\u003e \u003cp\u003eBrowsing the web 140\u003c\/p\u003e \u003cp\u003eElectronic mail 141\u003c\/p\u003e \u003cp\u003eE-mail standards 131\u003c\/p\u003e \u003cp\u003eWeb-based e-mail 142\u003c\/p\u003e \u003cp\u003eAddressing e-mail 143\u003c\/p\u003e \u003cp\u003eSending to fax, pager or telephone 144\u003c\/p\u003e \u003cp\u003eSecurity and viruses 144\u003c\/p\u003e \u003cp\u003eVirus attacks 145\u003c\/p\u003e \u003cp\u003eDirectory 147\u003c\/p\u003e \u003cp\u003eGlossary 167\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293500666136,"sku":"9780471498971","price":32.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471498971.jpg?v=1781642698","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/e-marketing-paperback-softback-9780471498971","provider":"Freshly Printed Books","version":"1.0","type":"link"}