{"product_id":"dynamic-growth-of-chinese-firms-in-the-global-market-challenges-strategies-and-implications-hardback-9781107060128","title":"Dynamic Growth of Chinese Firms in the Global Market; Challenges, Strategies and Implications (Hardback) 9781107060128","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDynamic Growth of Chinese Firms in the Global Market\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eChallenges, Strategies and Implications\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eExplores China's multinationals, their development, increasing global footprints and future, in the socio-economic contexts of China and the wider world.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid K. Tse (Author), Kineta Hung (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781107060128, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 13 February 2020\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e236 pages, 25 b\/w illus.\u003cbr\u003e23.5 x 15.8 x 1.5 cm, 0.49 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eHow have Chinese multinationals benefited from China's economic boom to enable their international expansion? This book is based on many years of original research tracing the emergence, growth and future of Chinese firms in the world economy. The authors seek to provide new perspectives and insights for business executives and graduate students through a comprehensive study of how China's firms globalize and operate, and the implications of this for economic success. Based on detailed case studies and summative examples of successful Chinese firms, Tse and Hung point out their strengths (e.g. making innovations affordable to many developing nations), their weaknesses (products made in China are not highly regarded) and their mistakes (being insensitive to host economy needs and at times corruptive acts). They argue that the world economy would benefit from engaging with Chinese and other emerging economy firms to learn from the strategies they employ to achieve their global reach.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Introduction\u003cbr\u003e 2. China's Economic Rise and Global Footprints of Chinese Firms\u003cbr\u003e 3. Globalisation of Chinese Firms Using Existing Paradigms\u003cbr\u003e 4. Globalisation of Chinese Firms Using New Paradigms\u003cbr\u003e 5. Challenges and Failures\u003cbr\u003e 6. Product Images and Market Acceptance of Chinese-Made Products\u003cbr\u003e 7. Corporate Social Responsibility\u003cbr\u003e 8. Managing National Image\u003cbr\u003e 9. China's Technological Competence, Trade Relations and Economic Co-operations\u003cbr\u003e 10. Holistic Conclusion through a Futuristic Lens.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], International business [\u003ca title=\"See our other books on International business\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22International%20business%20%5BKJK%5D%22\"\u003eKJK\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46265563971864,"sku":"9781107060128","price":89.89,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781107060128i.jpg?v=1692024248","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/dynamic-growth-of-chinese-firms-in-the-global-market-challenges-strategies-and-implications-hardback-9781107060128","provider":"Freshly Printed Books","version":"1.0","type":"link"}