{"product_id":"driving-innovation-intellectual-property-strategies-for-a-dynamic-world-hardback-9780521877800","title":"Driving Innovation; Intellectual Property Strategies for a Dynamic World (Hardback) 9780521877800","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDriving Innovation\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eIntellectual Property Strategies for a Dynamic World\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis book shows how intellectual property can expand innovation globally, if it is managed strategically.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMichael A. Gollin (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521877800, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 4 February 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e432 pages, 13 tables\u003cbr\u003e24.1 x 16 x 2.6 cm, 0.7 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'The value of this books is that it brings together a detailed understanding of management with a high degree of expertise in intellectual property law … the author is to be commended for having addressed an important topic, the role and legal protection of innovation, from an interesting cross-disciplinary perspective.' The Cambridge Law Journal\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eHow does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the global IP system to expand innovation.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface\u003cbr\u003e Introduction: the invisible infrastructure of innovation\u003cbr\u003e Part I. Intellectual Property Dynamics in Society: 1. The innovation cycle\u003cbr\u003e 2. The rise of the intellectual property system\u003cbr\u003e 3. Balancing the tension between exclusive rights and the accessible domain\u003cbr\u003e Part II. Basics of Managing Intellectual Property in Organisations: 4. The innovation forest: intellectual property rights and how they grow\u003cbr\u003e 5. The ABCDs of intellectual property: flow and infringement of IP rights\u003cbr\u003e 6. The global diversity of innovation communities\u003cbr\u003e 7. The role of the innovation chief\u003cbr\u003e Part III. Steps to Strategic Management of Intellectual Property: 8. Becoming strategic\u003cbr\u003e 9. Strategy tools: policies and practices for managing IP\u003cbr\u003e 10. A menu of strategy options\u003cbr\u003e 11. Evaluating internal resources and the external environment\u003cbr\u003e 12. Placing a financial value on IP assets\u003cbr\u003e 13. Accessing innovations of others\u003cbr\u003e 14. Protecting and enforcing IP rights\u003cbr\u003e 15. Transferring IP rights\u003cbr\u003e Part IV. Strategies on a Global Stage: 16. Specific IP strategies for different communities\u003cbr\u003e 17. Global challenges\u003cbr\u003e 18. Intellectual property, innovation, and freedom\u003cbr\u003e Acknowledgements\u003cbr\u003e Abbreviations\u003cbr\u003e Further reading\u003cbr\u003e Appendices (A: TRIPS excerpts\u003cbr\u003e B: Non-policy\u003cbr\u003e C: Audit questionnaire\u003cbr\u003e D: research resources).\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Intellectual property law [\u003ca title=\"See our other books on Intellectual property law\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Intellectual%20property%20law%20%5BLNR%5D%22\"\u003eLNR\u003c\/a\u003e], Business innovation [\u003ca title=\"See our other books on Business innovation\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20innovation%20%5BKJD%5D%22\"\u003eKJD\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46265319457048,"sku":"9780521877800","price":56.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521701693.jpg?v=1692021674","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/driving-innovation-intellectual-property-strategies-for-a-dynamic-world-hardback-9780521877800","provider":"Freshly Printed Books","version":"1.0","type":"link"}