{"product_id":"driving-buy-in-the-science-of-influence-with-data-hardback-9781394307494","title":"Driving Buy-In; The Science of Influence with Data (Hardback) 9781394307494","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDriving Buy-In\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Science of Influence with Data\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMico Yuk (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394307494, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 7 May 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e22.9 x 15.2 x 2 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA step-by-step guide to transforming data into stakeholder buy-in and decisive action\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDriving Buy-In,\u003c\/i\u003e by data storytelling veteran Mico Yuk—who has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestlé, and Zoom—provides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of insights never influence a decision. This book fixes that.\u003c\/p\u003e \u003cp\u003eYuk introduces the Buy-In Method™, a two-pillar system for turning information into action — grounded in behavioral science and neuroscience research. Pillar 1, the Data Storytelling Framework™ (Discover, Define, Design, and Deliver), turns data into a story the brain is wired to respond to. Pillar 2, the Three Signs of Influence (Clarity, Buy-In, and Action), reveals in real time whether your message is landing and exactly where stakeholders are in the decision process. Rather than focusing on technical skills or visual design, this book teaches the often-overlooked skill of reading human behavior.\u003c\/p\u003e \u003cp\u003eYou'll learn:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to ask the right questions that uncover the real problem — move beyond vague requests and endless scope creep to get to the truth\u003c\/li\u003e \u003cli\u003eHow to transform the way you communicate with stakeholders or executives — translate and present technical findings so anyone can understand and act on them\u003c\/li\u003e \u003cli\u003eHow to build stories that drive action — using the same structure behind Hollywood blockbusters\u003c\/li\u003e \u003cli\u003eHow to read any room using the Three Signs of Influence (Clarity, Buy-In, Action) — no more guessing if stakeholders will act on your insights\u003c\/li\u003e \u003cli\u003eWhy human influence is your competitive advantage — in the AI era, anyone can generate insights, but driving stakeholder buy-in is what makes you irreplaceable\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book is for professionals who present data to influence stakeholders and accelerate decisions: analysts, data scientists, BI teams, product managers, consultants, AI\/ML professionals, and executives. It's an expert guide in data communication for professionals who want to know exactly what works, what doesn't, and how to design and deliver presentations that will get buy-in from the people who make decisions. Go from order-taker to decision driver.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The $777-billion Breakdown 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Decision Acceleration Crisis 2\u003c\/p\u003e \u003cp\u003eThe People Problem 4\u003c\/p\u003e \u003cp\u003eThe Two Things We Can Actually Influence 7\u003c\/p\u003e \u003cp\u003eDecisions Are Emotional 9\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Discoveries That Changed Everything 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDiscovery #1: Our Brains Are Wired For Stories 16\u003c\/p\u003e \u003cp\u003eDiscovery #2: You Can Measure Buy-In 20\u003c\/p\u003e \u003cp\u003eSign #1: Clarity (the Nod) 22\u003c\/p\u003e \u003cp\u003eSign #2: Buy-In (the Questions) 23\u003c\/p\u003e \u003cp\u003eSign #3: Action (Timeline Thinking) 23\u003c\/p\u003e \u003cp\u003eThe Buy-In Method 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Pillar 1: Story 30\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Three Villains That Kill Buy-In 31\u003c\/p\u003e \u003cp\u003eThe Push-And-Hope Trap 33\u003c\/p\u003e \u003cp\u003eYour Role: The Guide, Not The Hero 34\u003c\/p\u003e \u003cp\u003eThe Data Storytelling (4D) Framework 36\u003c\/p\u003e \u003cp\u003eStep 1 → Discover: Ask the Right Questions 38\u003c\/p\u003e \u003cp\u003eStep 2 → Define: Create Stories That Stick 39\u003c\/p\u003e \u003cp\u003eStep 3 → Design: Create Visuals That Drive Action 41\u003c\/p\u003e \u003cp\u003eStep 4 → Deliver: Present to Win 42\u003c\/p\u003e \u003cp\u003eThe Missing Piece 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 THE Three SIGNS OF INFLUENCE 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePillar 2: Signals 47\u003c\/p\u003e \u003cp\u003eThe People Problem 48\u003c\/p\u003e \u003cp\u003eWe’re Measuring The Wrong Thing 51\u003c\/p\u003e \u003cp\u003eThe Three Signals 53\u003c\/p\u003e \u003cp\u003eSign #1: Clarity—The Nod Test 54\u003c\/p\u003e \u003cp\u003eSign #2: Buy-In—The Questions Test 55\u003c\/p\u003e \u003cp\u003eSign #3: Action—The Timeline Test 57\u003c\/p\u003e \u003cp\u003eThe Sequence Matters 59\u003c\/p\u003e \u003cp\u003eDecision Drivers 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Discover—ask the Right Questions 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Your Questions Are Failing You 66\u003c\/p\u003e \u003cp\u003eStep 1: Discover—You Need Context First 67\u003c\/p\u003e \u003cp\u003eThree Discovery Questions That Reveal Readiness 69\u003c\/p\u003e \u003cp\u003eQuestion 1—Who do you picture using this? 69\u003c\/p\u003e \u003cp\u003eQuestion 2—When do you see this being needed? 71\u003c\/p\u003e \u003cp\u003eQuestion 3—What is the story behind this? 72\u003c\/p\u003e \u003cp\u003eThe Three Discovery Questions In Action 74\u003c\/p\u003e \u003cp\u003eWhy These Questions Work 75\u003c\/p\u003e \u003cp\u003eWhen The Questions Don’t Work 80\u003c\/p\u003e \u003cp\u003eYour Unfair Advantage 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Define—stories That Stick 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Real Alignment Crisis: False Consensus 88\u003c\/p\u003e \u003cp\u003eThe Art Of Storyboarding 90\u003c\/p\u003e \u003cp\u003eStep 2: Define—Building The Story 91\u003c\/p\u003e \u003cp\u003eThe Three Storyboard Sprints 93\u003c\/p\u003e \u003cp\u003eSprint 1: Align the Vision (60–90 Minutes) 93\u003c\/p\u003e \u003cp\u003eThe Setup 95\u003c\/p\u003e \u003cp\u003eThe Rules of Engagement 95\u003c\/p\u003e \u003cp\u003eHow to Run the Sprint 96\u003c\/p\u003e \u003cp\u003eBy the End of Sprint 1 100\u003c\/p\u003e \u003cp\u003eSprint 2: Validate the Plan (24–48 Hours) 100\u003c\/p\u003e \u003cp\u003eWhat to Watch For 101\u003c\/p\u003e \u003cp\u003eThe Process 101\u003c\/p\u003e \u003cp\u003eThe Validation Checklist 102\u003c\/p\u003e \u003cp\u003eThe Updated Storyboard 103\u003c\/p\u003e \u003cp\u003eThe Mindset 103\u003c\/p\u003e \u003cp\u003eSprint 3: Commit to Action (60 Minutes) 104\u003c\/p\u003e \u003cp\u003eWalking Back into the Room 104\u003c\/p\u003e \u003cp\u003eWhen the Data Disagrees 105\u003c\/p\u003e \u003cp\u003eThe Walkthrough 105\u003c\/p\u003e \u003cp\u003eLock In the Commitment 106\u003c\/p\u003e \u003cp\u003eWhat You Leave With 107\u003c\/p\u003e \u003cp\u003eWhy The Storyboard Works 108\u003c\/p\u003e \u003cp\u003eWhen To Use The Storyboard (And When To Skip It) 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Design—visuals That Drive Action 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Most Dashboards Die 115\u003c\/p\u003e \u003cp\u003eThe Anatomy Of A Decision Tile 116\u003c\/p\u003e \u003cp\u003eStep 3: Design Visuals That Drive Action 118\u003c\/p\u003e \u003cp\u003eThe 4-tile Structure 119\u003c\/p\u003e \u003cp\u003eRow 1: The Goal Banner 120\u003c\/p\u003e \u003cp\u003eRow 2: Three Decision Tiles 121\u003c\/p\u003e \u003cp\u003eThe One-Screen Rule 124\u003c\/p\u003e \u003cp\u003eFrom Storyboard to Slide Deck 125\u003c\/p\u003e \u003cp\u003eWhy This Works 127\u003c\/p\u003e \u003cp\u003eWhen Design Goes Wrong 132\u003c\/p\u003e \u003cp\u003eYour Turn 134\u003c\/p\u003e \u003cp\u003eStep 1: Build The Goal Banner 135\u003c\/p\u003e \u003cp\u003eStep 2: Build the First Decision Tile 136\u003c\/p\u003e \u003cp\u003eStep 3: Build The Second and Third Decision Tiles 137\u003c\/p\u003e \u003cp\u003eStep 4: Test It 138\u003c\/p\u003e \u003cp\u003eReady To Deliver 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Deliver—present to Win Buy-in 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeath By A Thousand Touchpoints 145\u003c\/p\u003e \u003cp\u003eTalk To People, Not At Them 147\u003c\/p\u003e \u003cp\u003eStep 4: Present To Win Buy-In 149\u003c\/p\u003e \u003cp\u003eThe Opening: Win Trust in 60 Seconds 150\u003c\/p\u003e \u003cp\u003eStep 1: Start with a Short Greeting, Then State Their\u003c\/p\u003e \u003cp\u003eNeed (10 seconds) 151\u003c\/p\u003e \u003cp\u003eStep 2: Show Why It Matters (20 seconds) 152\u003c\/p\u003e \u003cp\u003eStep 3: Set Expectations (30 seconds) 152\u003c\/p\u003e \u003cp\u003eThe Delivery Formula: Stay in Human Mode 153\u003c\/p\u003e \u003cp\u003eStep 1: Say the Content 154\u003c\/p\u003e \u003cp\u003eStep 2: Pause 154\u003c\/p\u003e \u003cp\u003eStep 3: Ask Yourself a Question about Them 155\u003c\/p\u003e \u003cp\u003eStep 4: Watch for the Three Signs of Influence 155\u003c\/p\u003e \u003cp\u003eStep 5: Adjust Based on What You See 155\u003c\/p\u003e \u003cp\u003eThe Closing: Provide Clear Next Steps 156\u003c\/p\u003e \u003cp\u003eA Quick Reference To The Formula 159\u003c\/p\u003e \u003cp\u003eWhy It Works 159\u003c\/p\u003e \u003cp\u003eWhen You Lose The Room 162\u003c\/p\u003e \u003cp\u003eTry This Monday 163\u003c\/p\u003e \u003cp\u003eYou Made It! 164\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Mastery—the 90-day Path 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJohn: The Wrong Problem 167\u003c\/p\u003e \u003cp\u003eNadina: The Everyone Problem 171\u003c\/p\u003e \u003cp\u003eCabria: Reading The Room 175\u003c\/p\u003e \u003cp\u003eThe 90-Day Truth 177\u003c\/p\u003e \u003cp\u003eYour 90-Day System 178\u003c\/p\u003e \u003cp\u003eWeeks 1–4: Discovery 178\u003c\/p\u003e \u003cp\u003eWeeks 5–8: Storyboarding 179\u003c\/p\u003e \u003cp\u003eWeeks 9–12: Three Signs of Influence 180\u003c\/p\u003e \u003cp\u003eFour Pitfalls 180\u003c\/p\u003e \u003cp\u003eThe Transformation 181\u003c\/p\u003e \u003cp\u003eFrom Mastery To Movement 183\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 The Movement 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Actually Changes 187\u003c\/p\u003e \u003cp\u003eIt Starts With One 188\u003c\/p\u003e \u003cp\u003eYour Edge In The AI Age 192\u003c\/p\u003e \u003cp\u003eThe Buy-In Method Manifesto 193\u003c\/p\u003e \u003cp\u003eThe Oath 195\u003c\/p\u003e \u003cp\u003eThe Vision 196\u003c\/p\u003e \u003cp\u003eYour Move 198\u003c\/p\u003e \u003cp\u003eAcknowledgments 203\u003c\/p\u003e \u003cp\u003eAbout the Author 207\u003c\/p\u003e \u003cp\u003eIndex 209\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Computer science [\u003ca title=\"See our other books on Computer science\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Computer%20science%20%5BUY%5D%22\"\u003eUY\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52433528324376,"sku":"9781394307494","price":18.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394307494.jpg?v=1784853438","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/driving-buy-in-the-science-of-influence-with-data-hardback-9781394307494","provider":"Freshly Printed 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