{"product_id":"dollars-and-events-how-to-succeed-in-the-special-events-business-hardback-9780471249573","title":"Dollars and Events; How to Succeed in the Special Events Business (Hardback) 9780471249573","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDollars and Events\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Succeed in the Special Events Business\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJoe Goldblatt (Author), Frank Supovitz (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471249573, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 16 March 1999\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e23.8 x 16.2 x 2.5 cm, 0.662 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"There is no one more qualified to write a book on how to succeed in the special events business than Joe Goldblatt and Frank Supovitz. Joe Goldblatt, one of the industry’s pioneers and visionaries, has truly legitimized what has been a cottage industry—and today is a huge global business that produces results. This work will ‘shift the gear’ to greater awareness and professionalism for those in this business today and those who want to be a part of its future.\" —William Morton, Chairman and Chief Executive, The Jack Morton Company \"Dr. Goldblatt has been instrumental in defining event management as an industry and a profession. This book takes the process another step further by providing a specific road map to becoming a financially successful event professional. A must read for anyone in and around the business of events.\" —John Baragona, Publisher, Event Solutions \"A practical, thorough, and inspirational how-to guide for the industry.\" —Kate Fitzgerald, Editor, Advertising Age Start, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. You’ll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events. The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You’ll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive. You’ll also find: \u003cul\u003e \u003cli\u003eAdvice and direction from outstanding special events entrepreneurs and intrepreneurs\u003c\/li\u003e \u003cli\u003eHelp in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career\u003c\/li\u003e \u003cli\u003eEnd-of-chapter activities to help you learn by doing\u003c\/li\u003e \u003c\/ul\u003e Whether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eChoosing Success.\u003cbr\u003e \u003cbr\u003e Vision, Mission, Strategic Planning.\u003cbr\u003e \u003cbr\u003e The Event Business Audit.\u003cbr\u003e \u003cbr\u003e Research.\u003cbr\u003e \u003cbr\u003e Dollar Wise.\u003cbr\u003e \u003cbr\u003e Finding Capital.\u003cbr\u003e \u003cbr\u003e Monitoring Success.\u003cbr\u003e \u003cbr\u003e The Marketing Plan.\u003cbr\u003e \u003cbr\u003e Finding and Keeping Great People.\u003cbr\u003e \u003cbr\u003e Achieving Success.\u003cbr\u003e \u003cbr\u003e Appendix.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Cookery \/ food \u0026amp; drink etc [\u003ca title=\"See our other books on Cookery \/ food \u0026amp; drink etc\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Cookery%20\/%20food%20\u0026amp;%20drink%20etc%20%5BWB%5D%22\"\u003eWB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52286355964184,"sku":"9780471249573","price":85.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471249573.jpg?v=1781550535","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/dollars-and-events-how-to-succeed-in-the-special-events-business-hardback-9780471249573","provider":"Freshly Printed Books","version":"1.0","type":"link"}