{"product_id":"diversification-in-the-world-of-data-and-ai-paperback-softback-9781009515849","title":"Diversification in the World of Data and AI (Paperback \/ softback) 9781009515849","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDiversification in the World of Data and AI\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis Element examines a new business phenomenon: diversification in a world of data and AI.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGianvito Lanzolla (Author), Constantinos Markides (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009515849, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 4 September 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e92 pages\u003cbr\u003e22.9 x 15.2 x 0.5 cm, 0.147 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe datafication of digital reality and the diffusion of increasingly powerful AI systems have transformed the context within which diversification takes place, resulting in new realities for firms and necessitating new organizational capabilities. Building on their own field research and the existing literature on digitalization and diversification, the authors show how external technological and market changes influence the extent and type of diversification that firms can undertake. They argue that to succeed with digital diversification, new capabilities are needed and that these capabilities are not distributed evenly across firms. Only firms that possess these capabilities will undertake more diversification, with all other firms remaining focused. The authors finally argue that the necessary structures and the appropriate management of business units will differ from those used in the past because the digital context has brought to the fore new problems and risks for diversified firms. These are explored in this Element.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Impact of the digital context on theories of diversification\u003cbr\u003e 2. Capabilities for successful diversification in the digital era\u003cbr\u003e 3. New market entry strategies in the digital age\u003cbr\u003e 4. The role of the corporate center in digital diversifiers\u003cbr\u003e 5. Managing the diversified firm in the digital age: new challenges\u003cbr\u003e 6. Digital diversification: will history repeat itself?\u003cbr\u003e References.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business strategy [\u003ca title=\"See our other books on Business strategy\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20strategy%20%5BKJC%5D%22\"\u003eKJC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52470040297752,"sku":"9781009515849","price":16.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781009515849i.jpg?v=1785629345","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/diversification-in-the-world-of-data-and-ai-paperback-softback-9781009515849","provider":"Freshly Printed Books","version":"1.0","type":"link"}