{"product_id":"digital-marketing-global-strategies-from-the-worlds-leading-experts-paperback-softback-9780471361220","title":"Digital Marketing; Global Strategies from the World's Leading Experts (Paperback \/ softback) 9780471361220","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDigital Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eGlobal Strategies from the World's Leading Experts\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eYoram (Jerry) Wind (Author), Vijay Mahajan (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471361220, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 7 February 2001\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e432 pages\u003cbr\u003e23.8 x 16.2 x 3.5 cm, 0.744 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"Digital Marketing\" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eFOUNDATIONS.\u003cbr\u003e \u003cbr\u003e The Challenge of Digital Marketing (J. Wind and V. Mahajan).\u003cbr\u003e \u003cbr\u003e The Digital Technological Environment (T. Ruefli, et al.).\u003cbr\u003e \u003cbr\u003e Infrastructure for E-Business (R. Kohli).\u003cbr\u003e \u003cbr\u003e Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies (E. Clemons and S. Bradley).\u003cbr\u003e \u003cbr\u003e Economic Perspectives on Digital Marketing (A. Barua, et al.).\u003cbr\u003e \u003cbr\u003e Digital Marketing and the Exchange of Knowledge (T. Davenport and S. Jarvenpaa).\u003cbr\u003e \u003cbr\u003e CONSUMER BEHAVIOR AND MARKET RESEARCH.\u003cbr\u003e \u003cbr\u003e Consumer Behavior in Digital Environments (U. Dholakia and R. Bagozzi).\u003cbr\u003e \u003cbr\u003e The Internet Buyer (D. Reibstein).\u003cbr\u003e \u003cbr\u003e Rethinking Market Research for the Digital World (R. Burke, et al.).\u003cbr\u003e \u003cbr\u003e Data Mining Digital Customers (N. Levin and J. Zahavi).\u003cbr\u003e \u003cbr\u003e IMPLEMENTATION.\u003cbr\u003e \u003cbr\u003e Technology-Driven Demand: Implications for the Supply Chain (M. Fisher and D. Reibstein).\u003cbr\u003e \u003cbr\u003e New Offering Realization in the Networked Digital Environment (S. Balasubramanian, et al.).\u003cbr\u003e \u003cbr\u003e Digital Marketing Communication (J. Deighton and P. Barwise).\u003cbr\u003e \u003cbr\u003e Pricing Opportunities in the Digital Age (H. Simon and H. Schumann).\u003cbr\u003e \u003cbr\u003e Contributors.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293394137368,"sku":"9780471361220","price":27.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471361220.jpg?v=1781639563","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/digital-marketing-global-strategies-from-the-worlds-leading-experts-paperback-softback-9780471361220","provider":"Freshly Printed Books","version":"1.0","type":"link"}