{"product_id":"digital-innovation-strategy-hardback-9781009208987","title":"Digital Innovation Strategy (Hardback) 9781009208987","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDigital Innovation Strategy\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA practical, research-based approach to digital innovation strategy ideal for advanced undergraduates, MBA students, and professionals.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAija Leiponen (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009208987, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 21 December 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e322 pages\u003cbr\u003e26.1 x 18.6 x 1.8 cm, 0.78 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'An elegant book that combines the rigor of economic thinking with the kind of tangible advice most useful for managers and aspiring entrepreneurs. Professor Leiponen highlights the specificities of information and data markets, why they matter for digital innovation, and how digital innovation should be organized, at both the firm and ecosystem levels. An extremely clear and engaging read!' Tobias Kretschmer, LM University of Munich\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eBased on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success. Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions. Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation. The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePart I. Introduction: 1. What is Special about Digital Business Innovation?\u003cbr\u003e 2. Digital Disruption\u003cbr\u003e 3. Disruptive Communication Networks\u003cbr\u003e Part II. Information Products and Sources: 4. Production of Information Goods\u003cbr\u003e 5. Pricing of Information\u003cbr\u003e 6. Consumption of Information\u003cbr\u003e 7. Building and Commercializing Data Assets\u003cbr\u003e 8. Business Model Design for Information Goods\u003cbr\u003e Part III. Networks: 9. Networks and Systems\u003cbr\u003e 10. Network Competition\u003cbr\u003e 11. Platform Strategies\u003cbr\u003e Part IV. Organizing Digital Innovations: 12. The Inverted Firm\u003cbr\u003e 13. Digital Business Models\u003cbr\u003e 14. Business Model Framework\u003cbr\u003e Part V. Gaining Ecosystem Momentum: 15. Launching a New Digital Business Model\u003cbr\u003e 16. Sources of Competitive Advantage in Digital Ecosystems\u003cbr\u003e 17. Intellectual Property Rights and Digital Technologies.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Entrepreneurship [\u003ca title=\"See our other books on Entrepreneurship\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Entrepreneurship%20%5BKJH%5D%22\"\u003eKJH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52410865910040,"sku":"9781009208987","price":85.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781009208987i.jpg?v=1784252795","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/digital-innovation-strategy-hardback-9781009208987","provider":"Freshly Printed Books","version":"1.0","type":"link"}