{"product_id":"digital-health-promotion-a-critical-introduction-hardback-9781509533305","title":"Digital Health Promotion; A Critical Introduction (Hardback) 9781509533305","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDigital Health Promotion\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Critical Introduction\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eIvy O'Neil (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781509533305, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 30 August 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e176 pages\u003cbr\u003e22.6 x 15.5 x 2.3 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e‘This book addresses a significant need, exploring health promotion strategies in light of new digital technologies and advances in communications. I particularly appreciate the incorporation of values-based and ethical considerations, with emphasis on health inequities and a more critical health promotion practice – perspectives of key importance in our current communications climate.’\u003cbr\u003e\u003cb\u003eCharlotte Lombardo, Program Director, MPH–Health Promotion, University of Toronto\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e‘Digital technologies have major implications for healthcare and public health. This book offers a necessary critical look at the ways in which digital health not only views responsibility for health but also offers new forms of surveillance and social inequalities.’\u003cbr\u003e\u003cb\u003eJane Wills, London South Bank University and author of \u003ci\u003eFoundations for Health Promotion\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eSearching the internet for health information or using health apps on mobile devices has become part of our daily routine, yet can be just as disempowering as empowering. This engaging overview critically examines the theoretical underpinning of digital health promotion and the use of digital tools and strategies to promote health.\u003c\/p\u003e \u003cp\u003eIvy O’Neil investigates how modern technologies can enhance health services provision and increase the accessibility and efficiency of health communication and promotion. She also looks at the challenges they bring to the social model of health, as they often focus on the individual and neglect the many social, environmental and economic determinants of health. Digital technologies, O’Neil argues, can have negative as well as positive implications and may be contributing to the ever-widening health inequality gap, thereby failing to be compatible with health promotion principles and values.\u003c\/p\u003e \u003cp\u003eOffering a critical, practical and thoughtful overview of the application and usefulness of digital technology, this book will appeal to students of public health and health promotion, communication and policy.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eChapter 1 – Introduction\u003cbr\u003e Chapter 2 - Recent Development in Digital Technology relating to Public Health\u003cbr\u003e Chapter 3 – The alignment of digital health promotion to health promotion principles and values\u003cbr\u003e Chapter 4 – Behaviour change approach and behaviour theories in digital health promotion\u003cbr\u003e Chapter 5 - Big Data and Public Health management\u003cbr\u003e Chapter 6 – Digital technology and Health Inequality  \u003cbr\u003e Chapter 7 – Looking to the future\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Family \u0026amp; health [\u003ca title=\"See our other books on Family \u0026amp; health\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Family%20\u0026amp;%20health%20%5BVF%5D%22\"\u003eVF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52441794871576,"sku":"9781509533305","price":45.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781509533305.jpg?v=1785025839","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/digital-health-promotion-a-critical-introduction-hardback-9781509533305","provider":"Freshly Printed Books","version":"1.0","type":"link"}