{"product_id":"digital-behavior-evidence-based-digital-design-hardback-9781009568333","title":"Digital Behavior; Evidence-Based Digital Design (Hardback) 9781009568333","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDigital Behavior\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eEvidence-Based Digital Design\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eA century of behavioural and cognitive sciences for designing digital products, consolidating invaluable scientific knowledge in one book.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eUmberto Leon Dominguez (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009568333, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 6 February 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e250 pages\u003cbr\u003e22.9 x 15.2 x 1.6 cm, 0.52 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour of technology users. Drawing on over a century of scientific research in behaviour, cognition, and physiology, this presents a comprehensive approach to customizing digital stimuli. The objective is to enhance user interactions with digital and virtual environments. Through real and cost-effective examples, diagrams, and formulas, the text offers theoretical knowledge and a practical methodology to elevate digital product designs, setting them apart from the competition. With the potential to reshape the digital design landscape, this book emerges as a game-changer, promising to revolutionize how digital products and services are conceived and delivered.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Introduction to Digital Behavior\u003cbr\u003e 2. In Pursuit of Pleasure\u003cbr\u003e 3. Digital Operant Box\u003cbr\u003e 4. Anticiapting Anticipation\u003cbr\u003e 5. Our Internal States as a Source of Motivation\u003cbr\u003e 6. Human Beings as Psychological Entities\u003cbr\u003e 7. Behavioral Competition\u003cbr\u003e 8. Methodology for the Design of Digital Behaviors\u003cbr\u003e 9. Ethics in Digital Behavior Design\u003cbr\u003e Glossary\u003cbr\u003e References\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Cognition \u0026amp; cognitive psychology [\u003ca title=\"See our other books on Cognition \u0026amp; cognitive psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Cognition%20\u0026amp;%20cognitive%20psychology%20%5BJMR%5D%22\"\u003eJMR\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52415662620952,"sku":"9781009568333","price":91.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781009568333i.jpg?v=1784420908","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/digital-behavior-evidence-based-digital-design-hardback-9781009568333","provider":"Freshly Printed Books","version":"1.0","type":"link"}