{"product_id":"differentiate-or-die-survival-in-our-era-of-killer-competition-hardback-9780470223390","title":"Differentiate or Die; Survival in Our Era of Killer Competition (Hardback) 9780470223390","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDifferentiate or Die\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eSurvival in Our Era of Killer Competition\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJack Trout (Author), Steve Rivkin (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470223390, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 7 March 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages, Charts: 3 B\u0026amp;W, 0 Color; Graphs: 1 B\u0026amp;W, 0 Color\u003cbr\u003e22.9 x 15.8 x 2.5 cm, 0.431 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eA newly revised and expanded edition of the revolutionary business classic, \u003ci\u003eDifferentiate or Die, Second Edition\u003c\/i\u003e shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eChapter 1. The Tyranny of Choice 1\u003c\/p\u003e \u003cp\u003eChapter 2. The Creeping Commoditization of Categories 11\u003c\/p\u003e \u003cp\u003eChapter 3. Whatever Happened to the Unique Selling Proposition? 19\u003c\/p\u003e \u003cp\u003eChapter 4. Reinventing the Unique Selling Proposition 27\u003c\/p\u003e \u003cp\u003eChapter 5. Quality and Customer Orientation Are Rarely Differentiating Ideas 35\u003c\/p\u003e \u003cp\u003eChapter 6. Creativity Is Not a Differentiating Idea 45\u003c\/p\u003e \u003cp\u003eChapter 7. Price Is Rarely a Differentiating Idea 55\u003c\/p\u003e \u003cp\u003eChapter 8. Breadth of Line is a Difficult Way to Differentiate 67\u003c\/p\u003e \u003cp\u003eChapter 9. The Steps to Differentiation 75\u003c\/p\u003e \u003cp\u003eChapter 10. Differentiation Takes Place in the Mind 83\u003c\/p\u003e \u003cp\u003eChapter 11. Being First is a Differentiating Idea 93\u003c\/p\u003e \u003cp\u003eChapter 12. Attribute Ownership is a Way to Differentiate 103\u003c\/p\u003e \u003cp\u003eChapter 13. Leadership is a Way to Differentiate 117\u003c\/p\u003e \u003cp\u003eChapter 14. Heritage is a Differentiating Idea 125\u003c\/p\u003e \u003cp\u003eChapter 15. Market Specialty is a Differentiating Idea 137\u003c\/p\u003e \u003cp\u003eChapter 16. Preference is a Differentiating Idea 145\u003c\/p\u003e \u003cp\u003eChapter 17. How A Product is Made can be a Differentiating Idea 155\u003c\/p\u003e \u003cp\u003eChapter 18. Being the Latest can be a Differentiating Idea 165\u003c\/p\u003e \u003cp\u003eChapter 19. Hotness is a Way to Differentiate 175\u003c\/p\u003e \u003cp\u003eChapter 20. Growth Can Destroy Differentiation 181\u003c\/p\u003e \u003cp\u003eChapter 21. Differentiation Often Requires Sacrifice 191\u003c\/p\u003e \u003cp\u003eChapter 22. Being Different In Different Places 199\u003c\/p\u003e \u003cp\u003eChapter 23. Maintaining Your Difference 207\u003c\/p\u003e \u003cp\u003eChapter 24. Differentiation in the New World of Buzz 217\u003c\/p\u003e \u003cp\u003eChapter 25. You Can Differentiate Anything 225\u003c\/p\u003e \u003cp\u003eChapter 26. Who is in Charge of Differentiation? 235\u003c\/p\u003e \u003cp\u003eEpilogue 243\u003c\/p\u003e \u003cp\u003eNotes 245\u003c\/p\u003e \u003cp\u003eIndex 251\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52453577687320,"sku":"9780470223390","price":17.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470223390.jpg?v=1785286988","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/differentiate-or-die-survival-in-our-era-of-killer-competition-hardback-9780470223390","provider":"Freshly Printed Books","version":"1.0","type":"link"}