{"product_id":"development-communication-reframing-the-role-of-the-media-paperback-softback-9781405187947","title":"Development Communication; Reframing the Role of the Media (Paperback \/ softback) 9781405187947","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDevelopment Communication\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eReframing the Role of the Media\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\"\u003ci\u003eDevelopment Communication\u003c\/i\u003e is a welcome addition to the growing literature in development communication, especially the chapters on digital divide and feminism in a post-development era.   This book is compulsory reading for everybody interested in development communication.\"--\u003ci\u003e\u003cb\u003eSrinivas R. Melkote\u003c\/b\u003e, Bowling Green State University\u003c\/i\u003e  \u003cp\u003e\"McPhail has put together another thought-provoking book. \u003ci\u003eDevelopment Communication\u003c\/i\u003e is essential reading for anyone interested in social change in today's globalized world.\"  --\u003ci\u003e\u003cb\u003eGeorge Barnett\u003c\/b\u003e,\u003c\/i\u003e \u003ci\u003eUniversity of Buffalo\u003c\/i\u003e\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eThomas L. McPhail (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781405187947, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 9 April 2009\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e254 pages\u003cbr\u003e22.9 x 15.2 x 1.5 cm, 0.376 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"I think that this book offers an astute look at how the field of development communication has changed over time and why it has so much potential as a tool in development. I thoroughly enjoyed this book and found it very helpful in developing my understanding of the past, present, and future of the field of development communication.\" (Canadian Journal of Communication, 2011)  \u003cp\u003e \"It fills the need for a readable approach to decades of development history, and gives a range of issues that any student of development communication should know, with thoughtful contexts and case studies designed to stimulate discussion.\" (\u003ci\u003eEuropean Journal of Communication\u003c\/i\u003e, July 2010)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn \u003ci\u003eDevelopment Communication,\u003c\/i\u003e top media scholars explore the details of communication in areas where modernization has failed to deliver change.  \u003cul\u003e \u003cli\u003eOffers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change\u003c\/li\u003e \u003cli\u003eDiscusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet\u003c\/li\u003e \u003cli\u003eExplores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of Tables and Figure.  \u003cp\u003eNotes on Contributors.\u003c\/p\u003e \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003e1. Introduction to Development Communication (Thomas L. McPhail, University of Missouri-St. Lewis).\u003c\/p\u003e \u003cp\u003e2. Major Theories Following Modernization (Thomas L. McPhail, University of Missouri-St. Lewis).\u003c\/p\u003e \u003cp\u003e3. United Nations and Specialized Agencies (Thomas L. McPhail, University of Missouri-St. Lewis).\u003c\/p\u003e \u003cp\u003e4. The Roles of Non-Governmental Organizations (NGOs) (Thomas L. McPhail, University of Missouri-St. Lewis).\u003c\/p\u003e \u003cp\u003e5. Differing Views of World Culture (Thomas L. McPhail, University of Missouri-St. Lewis).\u003c\/p\u003e \u003cp\u003e6. A Framework for Conceptualizing Technology in Development (Renée Houston, University of Puget Sound and Michele H. Jackson, University of Colorado and Boulder).\u003c\/p\u003e \u003cp\u003e7. The Global Digital Divide (Mitchell F. Rice, Texas A\u0026amp;M University).\u003c\/p\u003e \u003cp\u003e8. Feminism in a Post-Development Age (Luz Estella Porras, University of Oregon and H. Leslie Steeves, University of Oregon).\u003c\/p\u003e \u003cp\u003e9. Sonagachi Project: A Case Study Set in India (Satarupa Dasgupta, Temple University).\u003c\/p\u003e \u003cp\u003e10. Roma Project: A Case Study Set in Europe (Eva Szalvai, Colby-Sawyer College).\u003c\/p\u003e \u003cp\u003e11. Summary and Conclusions (Thomas L. McPhail, University of Missouri-St. Lewis).\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Electronics \u0026amp; communications engineering [\u003ca title=\"See our other books on Electronics \u0026amp; communications engineering\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Electronics%20\u0026amp;%20communications%20engineering%20%5BTJ%5D%22\"\u003eTJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52516347412760,"sku":"9781405187947","price":31.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781405187947.jpg?v=1786683116","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/development-communication-reframing-the-role-of-the-media-paperback-softback-9781405187947","provider":"Freshly Printed Books","version":"1.0","type":"link"}