{"product_id":"designing-the-mobile-user-experience-hardback-9780470033616","title":"Designing the Mobile User Experience (Hardback) 9780470033616","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDesigning the Mobile User Experience\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eBarbara Ballard (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470033616, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 16 February 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e264 pages\u003cbr\u003e23.8 x 16 x 2.4 cm, 0.508 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eGain the knowledge and tools to deliver compelling mobile phone applications.\u003c\/b\u003e  \u003cp\u003eMobile and wireless application design is complex and challenging. Selecting an application technology and designing a mobile application require an understanding of the benefits, costs, context, and restrictions of the development company, end user, target device, and industry structure.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDesigning the Mobile User Experience\u003c\/i\u003e provides the experienced product development professional with an understanding of the users, technologies, devices, design principles, techniques and industry players unique to the mobile and wireless space. Barbara Ballard describes the different components affecting the user experience and principles applicable to the mobile environment, enabling the reader to choose effective technologies, platforms, and devices, plan appropriate application features, apply pervasive design patterns, and choose and apply appropriate research techniques.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDesigning the Mobile User Experience:\u003c\/i\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides a comprehensive guide to the mobile user experience, offering guidance to help make appropriate product development and design decisions.\u003c\/li\u003e \u003cli\u003eGives product development professionals the tools necessary to understand development in the mobile environment.\u003c\/li\u003e \u003cli\u003eClarifies the components affecting the user experience and principles uniquely applicable to the mobile application field.\u003c\/li\u003e \u003cli\u003eExplores industry structure and power dynamics, providing insight into how mobile technologies and platforms become available on current and future phones.\u003c\/li\u003e \u003cli\u003eProvides user interface design patterns, design resources, and user research methods for mobile user interface design.\u003c\/li\u003e \u003cli\u003eIllustrates concepts with example photographs, explanatory tables and charts, and an example application.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDesigning the Mobile User Experience\u003c\/i\u003e is an invaluable resource for information architects, user experience planners and designers, interaction designers, human factors specialists, ergonomists, product marketing specialists, and brand managers. Managers and directors within organizations entering the mobile space, advanced students, partnership managers, software architects, solution architects, development managers, graphic designers, visual designers, and interface designers will also find this to be an excellent guide to the topic.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cb\u003ePreface.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003eAbout the Author.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Introduction: Mobility is Different.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 Mobilizing Applications.\u003c\/p\u003e \u003cp\u003e1.2 What is ‘Mobile’ Anyhow?\u003c\/p\u003e \u003cp\u003e1.3 The Carry Principle.\u003c\/p\u003e \u003cp\u003e1.4 Components of a Mobile Application.\u003c\/p\u003e \u003cp\u003e1.5 About This Book.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Mobile Users in the Wild.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 Mobile User Characteristics.\u003c\/p\u003e \u003cp\u003e2.2 Groups and Tribes.\u003c\/p\u003e \u003cp\u003e2.3 International Differences.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Mobile Devices.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 A Device Taxonomy.\u003c\/p\u003e \u003cp\u003e3.2 Anatomy of the PCD.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Selecting Application Technologies.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 Input Modalities.\u003c\/p\u003e \u003cp\u003e4.2 Interaction Responsiveness.\u003c\/p\u003e \u003cp\u003e4.3 Data Storage Locations.\u003c\/p\u003e \u003cp\u003e4.4 Display Modality.\u003c\/p\u003e \u003cp\u003e4.5 Supplemental Technologies.\u003c\/p\u003e \u003cp\u003e4.6 Distribution Methods.\u003c\/p\u003e \u003cp\u003e4.7 Other Concerns.\u003c\/p\u003e \u003cp\u003e4.8 Platforms.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Mobile Design Principles.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1 Mobilize, Don’t Miniaturize.\u003c\/p\u003e \u003cp\u003e5.2 User Context.\u003c\/p\u003e \u003cp\u003e5.3 Handling Device Proliferation.\u003c\/p\u003e \u003cp\u003e5.4 Emulators and Simulators.\u003c\/p\u003e \u003cp\u003e5.5 Detailed Design Recommendations.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Mobile User Interface Design Patterns.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6.1 About User Interface Patterns.\u003c\/p\u003e \u003cp\u003e6.2 Screen Design.\u003c\/p\u003e \u003cp\u003e6.3 Application Navigation.\u003c\/p\u003e \u003cp\u003e6.4 Application Management.\u003c\/p\u003e \u003cp\u003e6.5 Advertising.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Graphic and Media Design.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7.1 Composition for the Small Screen.\u003c\/p\u003e \u003cp\u003e7.2 Video and Animation.\u003c\/p\u003e \u003cp\u003e7.3 Sound.\u003c\/p\u003e \u003cp\u003e7.4 Streaming versus Downloaded Content.\u003c\/p\u003e \u003cp\u003e7.5 Managing Media: Meta Data.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Industry Players.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.1 Carriers (Operators).\u003c\/p\u003e \u003cp\u003e8.2 Device Manufacturers.\u003c\/p\u003e \u003cp\u003e8.3 Technology and Platform Providers.\u003c\/p\u003e \u003cp\u003e8.4 Application and Content Developers.\u003c\/p\u003e \u003cp\u003e8.5 Content Distributors.\u003c\/p\u003e \u003cp\u003e8.6 Industry Associations.\u003c\/p\u003e \u003cp\u003e8.7 Government.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Research and Design Process.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9.1 Mobile Research Challenges.\u003c\/p\u003e \u003cp\u003e9.2 User Research.\u003c\/p\u003e \u003cp\u003e9.3 Design Phase Testing.\u003c\/p\u003e \u003cp\u003e9.4 Application Usability Testing.\u003c\/p\u003e \u003cp\u003e9.5 Market Acceptance (beta) Testing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Example Application: Traveler Tool.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10.1 User Requirements.\u003c\/p\u003e \u003cp\u003e10.2 Product Requirements.\u003c\/p\u003e \u003cp\u003e10.3 High-level Design Concepts.\u003c\/p\u003e \u003cp\u003e10.4 Detailed Design Plan.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendices.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA: Mobile Markup Languages.\u003c\/p\u003e \u003cp\u003eB: Domain Names.\u003c\/p\u003e \u003cp\u003eC: Minimum Object Resolution.\u003c\/p\u003e \u003cp\u003eD: Opt-In and Opt-Out.\u003c\/p\u003e \u003cp\u003eE: Mobile Companies.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGlossary.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Electronics \u0026amp; communications engineering [\u003ca title=\"See our other books on Electronics \u0026amp; communications engineering\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Electronics%20\u0026amp;%20communications%20engineering%20%5BTJ%5D%22\"\u003eTJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52256531808536,"sku":"9780470033616","price":50.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470033616.jpg?v=1781274830","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/designing-the-mobile-user-experience-hardback-9780470033616","provider":"Freshly Printed Books","version":"1.0","type":"link"}