{"product_id":"design-for-emotion-paperback-9780123865311","title":"Design for Emotion (Paperback \/ softback) 9780123865311","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDesign for Emotion\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIncrease the success of your designs by understanding how emotions affect people’s choices\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTrevor van Gorp (Author), Edie Adams (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780123865311, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 26 June 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.4 x 19 x 1.7 cm, 0.59 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"I would recommend Design for Emotion to technical communicators who have an active role in product design and want to learn more about the emotional psychology of consumers. The authors’ A.C.T. model could prove useful to anyone who shares responsibility for the information architecture and visual design of a Web site, software, or promotional materials.\" \u003cb\u003e--Technical Communication, February 2014\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Like good journalists, the authors produce chapters that seek to answer why, what, when, where, and how one designs for emotion…This results in a nicely produced package of theory and practice… Both novices and experts need to read this book. I highly recommend it…\" \u003cb\u003e--ComputingReviews.com, April 2013\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Intended for creative professionals, Van Gorp and Adams have teamed up to present a practical guide for creating effective designs that succeed in emotion and personality to appeal to consumer's needs.\" \u003cb\u003e--Reference and Research Book News, December 2012\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eDesign for Emotion\u003c\/i\u003e introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.This isn’t just another design theory book – it’s imminently practical. Design for Emotion introduces the A.C.T. Model (Attract\/Converse\/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Why Design for Emotion?\u003cbr\u003e2. What is Emotion?\u003cbr\u003e3. Why Design for Emotion?\u003cbr\u003e4. Where Do We Design for Emotion?\u003cbr\u003e5. How Do I Design for Emotion?\u003cbr\u003e6. Interviews on Designing Emotion\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Human-computer interaction [\u003ca title=\"See our other books on Human-computer interaction\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Human-computer%20interaction%20%5BUYZ%5D%22\"\u003eUYZ\u003c\/a\u003e], Product design [\u003ca title=\"See our other books on Product design\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Product%20design%20%5BAKP%5D%22\"\u003eAKP\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Morgan Kaufmann","offers":[{"title":"Default Title","offer_id":46648115790104,"sku":"9780123865311","price":20.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780123865311.jpg?v=1695014115","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/design-for-emotion-paperback-9780123865311","provider":"Freshly Printed Books","version":"1.0","type":"link"}