{"product_id":"decoding-ceo-speak-hardback-9781487505950","title":"Decoding CEO-Speak (Hardback) 9781487505950","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDecoding CEO-Speak\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eRussell Craig (Author), Joel Amernic (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781487505950\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 15 September 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e264 pages, 1 figure\u003cbr\u003e23.5 x 15.9 x 2.3 cm, 0.54 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"The language used by corporate bosses is a rich genre that informs – or misleads – entire societies. In their book, \u003ci\u003eDecoding CEO-Speak\u003c\/i\u003e, accounting professors Russell Craig and Joel Amernic have dived deep into the hyperbole and distortions routinely uttered by chief executive officers.\"\u003c\/p\u003e - Jane Gadd (\u003cem\u003eDirector Journal\u003c\/em\u003e)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eThe words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDecoding CEO-Speak\u003c\/i\u003e critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation\u0026amp;#x2019;s direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate.\u003c\/p\u003e \u003cp\u003eThrough case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or \u003ci\u003edecoding\u003c\/i\u003e a CEO\u0026amp;#x2019;s written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDecoding CEO-Speak\u003c\/i\u003e demonstrates how monitoring the language of CEOs can yield valuable insights into a company\u0026amp;#x2019;s policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of Exhibits\u003cbr\u003eForeword\u003cbr\u003e1. Introduction \u003cbr\u003e2. Tone at the Top\u003cbr\u003e3. Ethicality \u003cbr\u003e4. Reputation\u003cbr\u003e5. Deception\u003cbr\u003e6. Safety Culture\u003cbr\u003e7. Twitter\u003cbr\u003e8. Tweets as Propaganda\u003cbr\u003e9. Accounting-speak\u003cbr\u003e10. Autobiographical Vignettes\u003cbr\u003e11. Narcissism and Hubris\u003cbr\u003e12. Monitoring CEO-speak\u003cbr\u003eEpilogue: Pandemic\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Rotman-UTP Publishing","offers":[{"title":"Brand New","offer_id":52702307189016,"sku":"9781487505950","price":23.29,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/decoding-ceo-speak-hardback-9781487505950","provider":"Freshly Printed Books","version":"1.0","type":"link"}