{"product_id":"decision-synthesis-the-principles-and-practice-of-decision-analysis-paperback-9780521310789","title":"Decision Synthesis; The Principles and Practice of Decision Analysis (Paperback) 9780521310789","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDecision Synthesis\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Principles and Practice of Decision Analysis\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis book provides a synthesis of the theory of decision making and its practical application in decision analysis.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eStephen R. Watson (Author), Dennis M. Buede (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521310789, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 21 January 1988\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e22.8 x 15.1 x 1.6 cm, 0.45 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"...presents a well-balanced treatment of the major principles and circumstances of decision making...\"   William E. Cooper, American Journal of Psychology\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis book provides a synthesis of the theory of decision making and its practical application in decision analysis. Part 1 provides a detailed guide to the principles of decision theory. The authors introduce the literature on key ideas such as value theory, subjective probability theory and utility theory, and assess how these ideas, developed for individual decision makers, may apply to decision-making within organisations. Part 2 deals with the various strategies and techniques employed in decision analysis, and the application of decision theory in particular, documented cases. The authors also appraise the validity and usefulness of these procedures of decision synthesis. The book will be of interest to students and teachers of the theory and practice of decision analysis, and to psychologists, economists and operations researchers in universities and business schools; it will also be invaluable as a handbook to these and to professional managers in business and government, and to management consultants.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of figures\u003cbr\u003e List of tables\u003cbr\u003e Foreword\u003cbr\u003e Preface\u003cbr\u003e 1. Introduction and reader's guide\u003cbr\u003e Part I. Theory: 2. Rational decision-making\u003cbr\u003e 3. Decision theory\u003cbr\u003e 4. The psychology of decision-making\u003cbr\u003e 5. Decision analysis in organisations\u003cbr\u003e 6. Analytic strategy\u003cbr\u003e 7. Analytic tactics\u003cbr\u003e 8. Applications\u003cbr\u003e 9. Decision synthesis appraised\u003cbr\u003e References\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business mathematics \u0026amp; systems [\u003ca title=\"See our other books on Business mathematics \u0026amp; systems\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20mathematics%20\u0026amp;%20systems%20%5BKJQ%5D%22\"\u003eKJQ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46005336932632,"sku":"9780521310789","price":30.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521310789i_c794b0be-6100-4726-bb86-9d440f4b4c0d.jpg?v=1691375013","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/decision-synthesis-the-principles-and-practice-of-decision-analysis-paperback-9780521310789","provider":"Freshly Printed Books","version":"1.0","type":"link"}