{"product_id":"decision-analysis-an-integrated-approach-paperback-softback-9780471155119","title":"Decision Analysis; An Integrated Approach (Paperback \/ softback) 9780471155119","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDecision Analysis\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eAn Integrated Approach\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAndrew Lang Golub (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471155119, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 6 January 1997\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e22.6 x 15 x 1.8 cm, 0.318 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eDecision analysis integrates insights and techniques from economics, probability, and cognitive psychology for the purpose of making good decisions. This book presents practical advice for decision making in all these contexts. It offers step-by-step procedures for defining the problem, identifying objectives, identifying alternatives, forecasting each alternative's potential, comparing forecasts, and choosing the most favorable alternative. A student-friendly guide, it incorporates DPL decision support software and practical, balanced coverage.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eThe Context of Decision Making.\u003cbr\u003e \u003cbr\u003e Problem Definition and Structuring.\u003cbr\u003e \u003cbr\u003e Identifying Objectives and Creating a Value Tree.\u003cbr\u003e \u003cbr\u003e Identifying Alternatives and Creativity.\u003cbr\u003e \u003cbr\u003e Forecasting and Subjective Assessment.\u003cbr\u003e \u003cbr\u003e Comparing Alternatives and Utility Theory.\u003cbr\u003e \u003cbr\u003e Selection and Sensitivity Analysis.\u003cbr\u003e \u003cbr\u003e Appendices.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52286244192536,"sku":"9780471155119","price":94.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471155119.jpg?v=1781547613","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/decision-analysis-an-integrated-approach-paperback-softback-9780471155119","provider":"Freshly Printed Books","version":"1.0","type":"link"}