{"product_id":"decentralized-finance-and-blockchain-a-game-changing-duo-hardback-9781394242658","title":"Decentralized Finance and Blockchain; A Game Changing Duo (Hardback) 9781394242658","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDecentralized Finance and Blockchain\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Game Changing Duo\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRenuka Sharma (Edited by), Sharma (Author), Kiran Mehta (Edited by), Vishal Vyas (Edited by), Vinod Kumar Shukla (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394242658, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 5 September 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e28 x 19 x 2.6 cm, 0.666 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eUnlock the potential of decentralized finance (DeFi) and blockchain with this comprehensive guide that demystifies their transformative impact on industries, providing cutting-edge insights for professionals, academics, and innovators.\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn the ever-evolving digital age, the intersection of blockchain technology and decentralized finance (DeFi) is revolutionizing the global financial landscape in ways previously unimagined. This book drills into the dynamic interplay between these innovations, exploring how they are fundamentally reshaping the financial future. By eliminating traditional intermediaries, DeFi harnesses the inherent strengths of blockchain to forge a financial ecosystem that is more accessible, cost-efficient, and inclusive. This paradigm shift not only renders financial services more affordable but also extends them to previously underserved populations, particularly in regions where access to conventional banking has long been limited. As a result, blockchain and DeFi are not just transforming how we engage with financial systems—they are democratizing access, ensuring that opportunities for economic empowerment are within reach for all. \u003c\/p\u003e\n\u003cp\u003eThe chapters highlight diverse applications and implications of blockchain and DeFi, including their role in green finance, healthcare interoperability, and the transformation of marketing strategies. The work also investigates the economic impact of cryptocurrencies and explores the potential of decentralized finance to disrupt traditional banking systems. This book is a must-read for academics, financial practitioners, technologists, and policymakers, offering a comprehensive understanding of the technological, economic, and social implications of blockchain and DeFi. It is an essential resource for anyone interested in the future of financial systems and their potential to foster global economic inclusion. \u003c\/p\u003e\n\u003cp\u003eReaders will find the book: offers an in-depth understanding of DeFi and blockchain, unraveling their core principles and mechanisms; examines the challenges and opportunities of DeFi and blockchain adoption, offering strategies for sustained innovation; explores real-world applications, such as decentralized exchanges, smart contracts, tokenized assets, and yield farming, showcasing their transformative potential; and discusses the evolving legal and regulatory frameworks for DeFi, ensuring readers understand compliance and risk management. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAudience\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eProfessionals in finance, technology, and blockchain industries, such as financial analysts, blockchain developers, fintech entrepreneurs, and business executives, as well as academic researchers, graduate students, and educators specializing in finance, blockchain, and decentralized technologies.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 A Comprehensive Analysis on Cross-Chain Interoperability in Blockchain 1\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eCyriac Philip Alexander and Tabitha Durai\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e1.1 Introduction 1\u003c\/p\u003e \u003cp\u003e1.2 Communication Protocol 4\u003c\/p\u003e \u003cp\u003e1.3 Challenges of Cross-Chain Interoperability in Blockchain 11\u003c\/p\u003e \u003cp\u003e1.4 Implication to Investors 13\u003c\/p\u003e \u003cp\u003e1.5 Implication to Regulators and Government 14\u003c\/p\u003e \u003cp\u003e1.6 Trends and Future Development in Cross-Chain Interoperability 14\u003c\/p\u003e \u003cp\u003e1.7 Conclusion 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Artificial Intelligence and Decentralized Finance 23\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eAsheetu Bhatia Sarin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2.1 Introduction 23\u003c\/p\u003e \u003cp\u003e2.2 Background 24\u003c\/p\u003e \u003cp\u003e2.3 Evolution of Artificial Intelligence 31\u003c\/p\u003e \u003cp\u003e2.4 The Intersection of DeFi and AI 36\u003c\/p\u003e \u003cp\u003e2.5 DeFi Real Life Examples 38\u003c\/p\u003e \u003cp\u003e2.6 Future Trends and Possibilities 40\u003c\/p\u003e \u003cp\u003e2.7 Conclusion 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Exploring the Synergy Between Fintech and Green Finance: A Catalyst for Sustainable Development 47\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eRenuka Sharma, Kiran Mehta and Yashica\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3.1 Introduction 48\u003c\/p\u003e \u003cp\u003e3.2 Understanding the Fintech Landscape Today: Paving the Path for Sustainable Development 54\u003c\/p\u003e \u003cp\u003e3.3 Fintech’s Evolution: Phases of Transformation and Future Horizons 54\u003c\/p\u003e \u003cp\u003e3.4 Global Fintech Adoption Trends 57\u003c\/p\u003e \u003cp\u003e3.5 Trends and Insights Across Diverse Sectors 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Decentralized Finance: Blockchain “Money Lego” System 77\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eShivani Bajaj, Anupam Sharma and Ankit Saxena\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4.1 Introduction 77\u003c\/p\u003e \u003cp\u003e4.2 Review of Literature and Methodology 80\u003c\/p\u003e \u003cp\u003e4.3 Problem Statement, Study Questions, and the Structure of Analysis 83\u003c\/p\u003e \u003cp\u003e4.4 DeFi in the Real World 83\u003c\/p\u003e \u003cp\u003e4.5 Results and Findings 92\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Blockchain and Cryptocurrency: Introduction to Decentralized Finance (DeFi) 97\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eSonal Trivedi, Vinita Choudhary and Neha Kamboj\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5.1 Introduction 98\u003c\/p\u003e \u003cp\u003e5.2 Blockchain Technology 101\u003c\/p\u003e \u003cp\u003e5.3 Cryptocurrency 103\u003c\/p\u003e \u003cp\u003e5.4 Relationship Between Blockchain and Bryptocurrency 105\u003c\/p\u003e \u003cp\u003e5.5 Implications of Decentralized Finance 106\u003c\/p\u003e \u003cp\u003e5.6 Current Trends in Decentralized Finance 115\u003c\/p\u003e \u003cp\u003e5.7 Future Scope in Decentralized Finance 117\u003c\/p\u003e \u003cp\u003e5.8 Conclusion 119\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Unraveling the Impact of Cryptocurrencies on the Indian Economy: A PESTLE Approach 125\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eJyoti Verma, Gagandeep and Anjali Sharma\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6.1 Introduction 126\u003c\/p\u003e \u003cp\u003e6.2 Evolution of Cryptocurrency 127\u003c\/p\u003e \u003cp\u003e6.3 Blockchain Technology and its Role in Cryptocurrencies 130\u003c\/p\u003e \u003cp\u003e6.4 Economic Implications of Cryptocurrency 131\u003c\/p\u003e \u003cp\u003e6.5 PESTLE Analysis 132\u003c\/p\u003e \u003cp\u003e6.6 Conclusion 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 The Role of Blockchain in Disrupting Traditional Banking with Decentralized Finance 143\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eTarun Kumar Vashishth, Vikas Sharma, Kewal Krishan Sharma, Bhupendra Kumar, Sachin Chaudhary and Vineet Kaushik\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7.1 Introduction 144\u003c\/p\u003e \u003cp\u003e7.2 Blockchain Technology in Banking 150\u003c\/p\u003e \u003cp\u003e7.3 Decentralized Finance 156\u003c\/p\u003e \u003cp\u003e7.4 Disruptive Potential of Blockchain and DeFi in Traditional Banking 165\u003c\/p\u003e \u003cp\u003e7.5 Challenges and Risks in Implementing Blockchain and DeFi in Banking 166\u003c\/p\u003e \u003cp\u003e7.6 Future Perspectives and Recommendations 168\u003c\/p\u003e \u003cp\u003e7.7 Conclusion 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Kinship of Decentralized Finance (DeFi) and Blockchain: Empowering Safe-Haven Assets 175\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChitra Devi Nagarajan and Jenifer Rajkumar\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8.1 Introduction 175\u003c\/p\u003e \u003cp\u003e8.2 DeFi as Safe-Haven Assets 178\u003c\/p\u003e \u003cp\u003e8.3 Challenges of DeFi as Safe-Haven Assets and Blockchain Solutions 181\u003c\/p\u003e \u003cp\u003e8.4 Conclusion 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 DeFi-Powered Marketing: Unleashing the Prowess of Decentralized Finance for Revolutionary Customer Experiences 193\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eRoop Kamal\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9.1 Introduction to DeFi 194\u003c\/p\u003e \u003cp\u003e9.2 Traditional Financial Systems 196\u003c\/p\u003e \u003cp\u003e9.3 Decentralized Finance in Marketing 200\u003c\/p\u003e \u003cp\u003e9.4 Tokenized Incentives and Loyalty Programs 204\u003c\/p\u003e \u003cp\u003e9.5 Decentralized Advertising Networks Due to Decentralized Finance 208\u003c\/p\u003e \u003cp\u003e9.6 Groundbreaking Potential of Smart Contract-Driven Campaigns 213\u003c\/p\u003e \u003cp\u003e9.7 Community Funding and Crowdfunding Initiatives in Marketing 215\u003c\/p\u003e \u003cp\u003e9.8 Decentralized Finance’s Blockchain in Marketing 217\u003c\/p\u003e \u003cp\u003e9.9 Regulatory Compliance in Decentralized Finance-Powered Marketing 220\u003c\/p\u003e \u003cp\u003e9.10 Conclusion 222\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 The Finance Face-Off: Decentralized Finance and Centralized Finance Explained 225\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eGitika Arora and C. A. Nitin Arora\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10.1 Introduction 225\u003c\/p\u003e \u003cp\u003e10.2 Centralized Finance 226\u003c\/p\u003e \u003cp\u003e10.3 Decentralized Finance 228\u003c\/p\u003e \u003cp\u003e10.4 Difference Between Centralized Finance and Decentralized Finance 230\u003c\/p\u003e \u003cp\u003e10.5 Case Study Analysis 233\u003c\/p\u003e \u003cp\u003e10.6 Conclusion and Recommendations 236\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 An Empirical Study of Environmentally Efficient Precursors of Green Foreign Direct Investment to Achieve Sustainable Development 239\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eManoj Mishra and Shefali Saluja\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11.1 Introduction 240\u003c\/p\u003e \u003cp\u003e11.2 Review of Literature 242\u003c\/p\u003e \u003cp\u003e11.3 Research Methodology 246\u003c\/p\u003e \u003cp\u003e11.4 Data Analysis and Interpretation 248\u003c\/p\u003e \u003cp\u003e11.5 Results and Conclusion 264\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 AI and Blockchain in Healthcare: A Systematic Literature Review through Network Analysis 271\u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePayal Bassi, Cheenu Goel and Pankaj Kathuria\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12.1 Introduction 272\u003c\/p\u003e \u003cp\u003e12.2 Review of Literature 273\u003c\/p\u003e \u003cp\u003e12.3 Research Methodology 275\u003c\/p\u003e \u003cp\u003e12.4 Data and Network Analysis 276\u003c\/p\u003e \u003cp\u003e12.5 Conclusion 290\u003c\/p\u003e \u003cp\u003eReferences 291\u003c\/p\u003e \u003cp\u003eIndex 295\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Finance \u0026amp; accounting [\u003ca title=\"See our other books on Finance \u0026amp; accounting\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Finance%20\u0026amp;%20accounting%20%5BKF%5D%22\"\u003eKF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Scrivener","offers":[{"title":"Brand New","offer_id":52433232986392,"sku":"9781394242658","price":136.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394242658.jpg?v=1784852353","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/decentralized-finance-and-blockchain-a-game-changing-duo-hardback-9781394242658","provider":"Freshly Printed Books","version":"1.0","type":"link"}