{"product_id":"dead-wrong-diagnosing-and-treating-healthcares-misinformation-illness-paperback-softback-9781394359882","title":"Dead Wrong; Diagnosing and Treating Healthcare's Misinformation Illness (Paperback \/ softback) 9781394359882","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDead Wrong\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eDiagnosing and Treating Healthcare's Misinformation Illness\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGeeta Nayyar (Author), Tom Castles (With), Jack Murtha (With)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394359882, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 12 August 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e22.4 x 15.2 x 2 cm, 0.318 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eSave lives and improve public health by countering misinformation\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eDead Wrong: Diagnosing and Treating Healthcare’s Misinformation Illness\u003c\/i\u003e, a team of health misinformation experts delivers a first-hand account of the dangers posed by false narratives and snake oil in the face of deadly healthcare crises, like the COVID-19 pandemic. In the book, you’ll explore the challenges facing those who fight to restore truth to a place of primacy in the United States healthcare system, the strategies they use, and the lessons you can draw from their real-world stories. \u003c\/p\u003e \u003cp\u003eIn this revised edition you’ll learn:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow misinformation threatens organizational revenues, reputation, and patient health\u003c\/li\u003e \u003cli\u003eHow to leverage existing systems to combat misinformation while meeting quality measures and boosting patient acquisition\u003c\/li\u003e \u003cli\u003eHow to implement strategies for systemic change through new quality measures, research initiatives, and elevating healthcare professionals as authoritative voices for truth\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBased on feedback from leading healthcare executives, the book provides clearer frameworks for connecting anti-misinformation efforts to revenue generation and cost savings, offering practical pathways for healthcare leaders to protect both patient welfare and organizational sustainability in an era where scientific truth and institutional trust face unprecedented challenges.\u003c\/p\u003e \u003cp\u003ePerfect for clinicians, public health leaders, health-tech leaders, and health marketers, \u003ci\u003eDead Wrong\u003c\/i\u003e will also earn a place in the libraries of media professionals and community leaders with an interest in keeping the American public healthy and vibrant. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword by Dr. Joseph Kvedar vii\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eChapter 1 A Fatal Misconception 1\u003c\/p\u003e \u003cp\u003eChapter 2 Pandemic of Lies 19\u003c\/p\u003e \u003cp\u003eChapter 3 Our Tainted History 35\u003c\/p\u003e \u003cp\u003eChapter 4 New Traumas, Old Wounds 53\u003c\/p\u003e \u003cp\u003eChapter 5 A Shock to the Healthcare System 69\u003c\/p\u003e \u003cp\u003eChapter 6 Trust and Empathy 87\u003c\/p\u003e \u003cp\u003eChapter 7 Reverse- Engineering Dark Magic 107\u003c\/p\u003e \u003cp\u003eChapter 8 Healthcare’s Human Stories 125\u003c\/p\u003e \u003cp\u003eChapter 9 The Pursuit of Change 143\u003c\/p\u003e \u003cp\u003eChapter 10 Doing No Harm 165\u003c\/p\u003e \u003cp\u003eChapter 11 Healthcare’s Reckoning Is Here 177\u003c\/p\u003e \u003cp\u003eNotes 195\u003c\/p\u003e \u003cp\u003eAcknowledgments 221\u003c\/p\u003e \u003cp\u003eAbout the Authors 227\u003c\/p\u003e \u003cp\u003eIndex 229\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Medicine: general issues [\u003ca title=\"See our other books on Medicine: general issues\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Medicine:%20general%20issues%20%5BMB%5D%22\"\u003eMB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52433824383256,"sku":"9781394359882","price":13.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394359882.jpg?v=1784854220","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/dead-wrong-diagnosing-and-treating-healthcares-misinformation-illness-paperback-softback-9781394359882","provider":"Freshly Printed Books","version":"1.0","type":"link"}